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25 years of marketing experience driving brand awareness, lead generation, and explosive business growth across North America, Europe, and Asia with Fortune 500 customers. Savvy, data-driven strategist in B2B and B2C marketing, including new market entry, product management, product launches, and multi-channel development. Visionary, working cross-functionally, leading brand teams, designers, agencies and freelancers through training, coaching and mentoring.
Heritage Polonia
View- Website:
- heritagepolonia.com
- Employees:
- 2
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Chief Marketing OfficerHeritage PoloniaFranklin, Tn, Us -
Executive Creative Director / FounderBalihoo Productions Jul 2011 - PresentFranklin, TnFounded a brand communications agency dedicated to working with corporations to expand internal/external brand messaging and engagement. Specialize in creating measurable campaigns/events that target the desired business objectives while simultaneously aligning to external imperatives. Expert in incorporating all facets of media to fully engage the consumers for an immersive brand experience.- Took revenue from start-up to over $2m in under 15 months.- Rebranded (2) $1 billion… Show more Founded a brand communications agency dedicated to working with corporations to expand internal/external brand messaging and engagement. Specialize in creating measurable campaigns/events that target the desired business objectives while simultaneously aligning to external imperatives. Expert in incorporating all facets of media to fully engage the consumers for an immersive brand experience.- Took revenue from start-up to over $2m in under 15 months.- Rebranded (2) $1 billion corporations from the ground up.- Developed extensive employee communication campaigns to align all internal verticals. - Concepted and executed large AV productions across the globe and up to 5,000 attendees. Show less -
Associate Director, Mwa Employee CommunicationsVerizon Wireless Sep 2003 - Jul 2011Schaumburg, IlLead all Midwest online, multimedia and print employee communications for Verizon Wireless. Created and delivered executive communications as well as lead national online communication distribution strategies. The first to implement video communication strategy as well as monitored statistical success of all mediums of communication via web analytics and custom analysis.- Redesigned and crafted internal website to increase usability and efficiency for sales by 540%.- Implemented new web… Show more Lead all Midwest online, multimedia and print employee communications for Verizon Wireless. Created and delivered executive communications as well as lead national online communication distribution strategies. The first to implement video communication strategy as well as monitored statistical success of all mediums of communication via web analytics and custom analysis.- Redesigned and crafted internal website to increase usability and efficiency for sales by 540%.- Implemented new web technologies for the entire company (Adobe Creative Suite, Media Server, WordPress, Video, Text Messaging etc.) - Determined the strategic value of employee communications vehicles and optimized their usage to ensure effective and consistent messaging throughout the Midwest.- Drove all aspects of the concepting and production of large-scale multi-channel special events, including all hands meetings and rock n’ roll events utilizing our contracted celebrity musicians.- Received multiple external awards for “Best Internal Multimedia Campaigns.” Show less -
Director, Marketing & Media RelationsEstrategies Group Jul 2001 - Sep 2003New York City Metropolitan AreaCo-created an independent strategic marketing consulting business to offset the capital intensiveness of maintaining headcount in the current environment. Raised media awareness of clients, created new strategic business goals and sent a clear and concise message to the market.- Developed strategic eMarketing campaigns for financial services and software clients.- Developed web portals for increasing internal efficiencies. - Created eMarketing lifecycle programs including acquiring… Show more Co-created an independent strategic marketing consulting business to offset the capital intensiveness of maintaining headcount in the current environment. Raised media awareness of clients, created new strategic business goals and sent a clear and concise message to the market.- Developed strategic eMarketing campaigns for financial services and software clients.- Developed web portals for increasing internal efficiencies. - Created eMarketing lifecycle programs including acquiring new prospects, converting leads into customers and reactivating churned customers. Show less
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Director, Global Information System Marketing CommunicationsGlobal Crossing Feb 2000 - Jul 2001Madison, New Jersey, United StatesCoordinated all internal and external global marketing activities for Global Crossing’s information systems. Developed strategic online communication plan, incorporating the roll out of new software and systems. Worked extensively with “C-Suite” executives (CIO, CFO, COO & CEO).- Developed comprehensive employee communication campaigns for the organization to facilitate the global implementation of new software systems.- Concepted and developed internal/external website for GIS that… Show more Coordinated all internal and external global marketing activities for Global Crossing’s information systems. Developed strategic online communication plan, incorporating the roll out of new software and systems. Worked extensively with “C-Suite” executives (CIO, CFO, COO & CEO).- Developed comprehensive employee communication campaigns for the organization to facilitate the global implementation of new software systems.- Concepted and developed internal/external website for GIS that summarized the new software changes as well as contained a new sales fiber optic pricing tool. Show less -
Channel Marketing Manager, Asia Pacific & AmericasConcert ( At&T / Bt ) Aug 1998 - Feb 2000Reston, Virginia, United StatesSolicited new wholesale opportunities in Asia Pacific and Americas as well as enhanced existing customer relationships. Developed and chaired “Opportunity/Strategy” workshops in Sydney, Hong Kong, Tokyo and Washington D.C. as well as bi-monthly product development meetings in London.- Devised a strategic web marketing plan, targeting Asia, and increased revenue by 15% in 6 months.- Created and programmed an on-line customer relationship database to run forecasting and statistical… Show more Solicited new wholesale opportunities in Asia Pacific and Americas as well as enhanced existing customer relationships. Developed and chaired “Opportunity/Strategy” workshops in Sydney, Hong Kong, Tokyo and Washington D.C. as well as bi-monthly product development meetings in London.- Devised a strategic web marketing plan, targeting Asia, and increased revenue by 15% in 6 months.- Created and programmed an on-line customer relationship database to run forecasting and statistical analysis. Show less
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Outside Carrier Specialist / Reseller Marketing ManagerAt&T Wireless Jan 1994 - Apr 1997Kirkland, Washington, United StatesManaged resellers throughout Washington State. Represented the Northwest District as the point of contact for all reseller concerns. Developed and implemented a division-wide revenue forecasting database for resellers and the regional controller.- Maintained a revenue delinquency rate of 0% for 15 consecutive months.- Increased reseller revenue at an annual rate of 17% against an 8% annual target.
Michael Bly Skills
Michael Bly Education Details
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International Marketing -
Eastern European Studies -
Eastern European Languages -
Псковский Государственный Педагогический Университет Им. С.М. КироваRussian
Frequently Asked Questions about Michael Bly
What company does Michael Bly work for?
Michael Bly works for Heritage Polonia
What is Michael Bly's role at the current company?
Michael Bly's current role is Chief Marketing Officer.
What is Michael Bly's email address?
Michael Bly's email address is mi****@****ess.com
What is Michael Bly's direct phone number?
Michael Bly's direct phone number is +163036*****
What schools did Michael Bly attend?
Michael Bly attended Thunderbird School Of Global Management, Seattle Pacific University, Seattle Pacific University, Псковский Государственный Педагогический Университет Им. С.м. Кирова.
What skills is Michael Bly known for?
Michael Bly has skills like Photoshop, Dreamweaver, Indesign, Illustrator, Video Production, Web Design, Mobile Applications, Social Media Marketing, Event Producing, Graphic Design, Public Speaking, Internal Communications.
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