Michael Gegg Email & Phone Number

Windsor, England, United Kingdom

We are a specialist professional services marketing agency. It’s all we do, day in, day out. With over 75 years of combined experience working inside and outside of companies in professional services, we know what keeps leaders in those firms awake at night, and we know how to solve their problems. We know from experience that the best firms in this sector thrive by hiring knowledgeable, passionate experts like us.If you'd like to learn more about how we can help you, please do reach out to me directly here on LinkedIn, email me at michael.gegg@psm-communications.com, visit us online at www.psm-communications.com or call me direct on +44 (0)1753 839392 or +44 (0)7734 867639.

Windsor, England, United Kingdom

PSM is part of the The MarketIn-HR Collective, a multi-disciplined team of marketing professionals who specialise in driving growth for organisations offering products and services to the HR sector.

Windsor, England, United Kingdom

Storians is a creative agency that uses storytelling to help businesses grow their brands. As a business that gets business, we know how powerful a story well told can be

Hay Group was a global management consulting firm with over 2,600 employees working in 84 offices in 48 countries. Its clients come from the private, public and not-for-profit sectors, across every major industry and represent diverse business challenges. In this role I served as global head of marketing for two of Hay Group’s four business divisions: their employee survey practice (Insight) and their people services division. My role was to develop and deliver for both divisions a best in class marketing strategy that achieved growth, awareness and strong ROI in each of our markets throughout the world. I left Hay Group following its acquisition by Korn Ferry.Major milestones during my time at Hay Group, include:* Over $7million of closed sales, directly attributable to marketing in 2014 and 2015* A 37% increase in top of the funnel leads between 2014 and 2015* The development and implementation of multiple thought leadership programs that contributed to generating millions of dollars in revenue and which were recognised by a third party analyst firm as “outstanding” and “best in class”* The implementation of lead nurturing programs which guided prospects through the sales funnel* Launched the world’s largest employee engagement event community with events held in 25 cities throughout the world annually* Increased market awareness through public relations and social media channels* Successfully took a new business division to market in seven markets (UK, US, Benelux, Brazil, China, France and Germany)* Led the team responsible for the purchase and implementation of Marketo, a global marketing automation system

Reporting into the Chief Marketing Officer and as a member of the global marketing leadership team, I served as the director of international marketing for Kenexa (now IBM Smarter Workforce), a then NYSE listed HR consultancy and tech business that specialised in helping multi-national organisations recruit and retain the very best talent and transform business performance. Major milestones during my time at Kenexa, included:* Growing the EMEA region from a $6m company in 2006 to $68m in 2012.* Managed an international team of 10 marketing professionals located in the United States, Europe and Asia Pacific and managed a $7m global marketing budget * Led the marketing launch and go to market strategy of Kenexa into a number of new markets including Australia, China, Germany, India, South Africa, and the United Arab Emirates* Significant M&A experience: Managed the marketing integration of HRC, Quorum International, Salary.com and Ashbourne Assessment into Kenexa* Organised and led networking events in the United States, the United Kingdom, Canada, Argentina, Brazil, Germany, the Netherlands, South Africa, UAE, Qatar, Australia, China, India and Hong Kong. High profile speakers included: Lord Sebastian Coe, General Sir Mike Jackson, former head of the British Army, the author Malcolm Gladwell and Eric Schmidt, Executive Chairman of Google.* Doubled the attendance of Kenexa’s annual World Conference, European and Asian Summits* Over 1,700 badge scans at our stand during a three day 2011 SHRM exhibition in the United States.* Created online networking communities for HR leaders in India and the Middle East * Achieved regular coverage in both national media (including the Sunday Times, Daily Telegraph, Times of India, Gulf News, Shanghai Daily) and HR trade press (including: People Management, Human Resources, Personnel Today and Management Today)

PSL, was a UK-based firm of occupational (I/O) psychologists that developed sophisticated assessment solutions. This involved psychometric expertise and advanced technology. The company was acquired by Kenexa in November 2006.In this role I reported directly into the Chief Executive Officer. My key focus at PSL was to build a marketing infrastructure at the company and build lead generation programmes to support the sales teams.Major milestones during my time at PSL, included:* Leading the development of integrated marketing programmes * Project managing the development of a new company website, SEO, online lead generation* The development of product positioning, messaging and go to market strategies for new psychometric tests which were launched* Created new collateral and innovative sales enablement tools* Led the presence of PSL at key industry events including the annual CIPD exhibition and Association of Graduate Recruiter conference.* Achieved national PR coverage in the Sunday Times, Financial Times and the Independent newspapers and in the HR trade press such as People Management, Human Resources, and Personnel Today magazines

I joined ASE (now part of CEB/SHL) originally as Marketing Executive in 2001 and progressed to Marketing Manager in May 2003. ASE was a business consultancy, trainer and test publisher of psychometric assessments for industry and commerce. ASE, at the time, were part of the Granada Learning Group of companies. In this role I managed strategic and tactical marketing planning and execution.Major milestones during my time at ASE, included: * Generating over £250,000 of revenue from a campaign to switch organisations from a competitor’s psychometric tool to one of ASE’s.* Managed the launch of the company’s PeopleMapper personality assessment and TeamMapper assessment tools which included advertising and trade PR campaigns, regional launch events throughout the UK and direct mail campaigns.* Negotiated discounts of over 40% from rate card advertising prices with the two leading HR publications* Achieved regular coverage in the Times, Sunday Times, Financial Times, and the Daily Mail.* Achieved regular coverage in HR trade press including: People Management, Human Resources, and Personnel Today magazines

MDA Resources Group is the parent company of two recruitment companies: Dart Resourcing and Assets Accountancy who have offices throughout the UK plus two offices in Belgium and Holland. At MDA I was responsible for the co-ordination of marketing activity for both Dart Resourcing and Assets Accountancy and a direct report to the Managing Director. This activity included all advertising, website maintenance, PR, exhibitions - including an annual international exhibition in Brussels and internal promotions. In 1999 I was awarded Support Person of the Year, an annual award given to the person who the Managing Director believed provided the best support to the sales teams over the course of the year.