Growth marketing leader for global B2B and B2C SaaS companies targeting business, cybersecurity and technology software buyers in enterprise and SMB segments. Management and hands-on experience across all facets of marketing including: investment analysis and allocation for $3M to $50M+ marketing budgets, management of teams from 8-20+ people, brand strategy, demand generation, digital and content marketing, account based marketing(ABM), marketing technology deployment, and attribution and ROI analysis. Direct sales and P&L experience. Specialties: Large and small company experience; marketing & sales strategy for SaaS/software companies targeting IT, CISO and marketing personas; building and nurturing high performing marketing and SDR teams; awareness building; demand generation; marketing operations; data analytics (e.g., predictive modeling, attribution analysis, ROI determination); digital marketing; account based marketing (intent-based tools such as TechTarget, similar to 6Sense); sales enablement; marketing automation (Marketo, Eloqua, Pardot, Hubspot); sales automation (Salesforce.com, InsightSquared, SalesLoft, Outreach).
Listed skills include Sales, Marketing Automation, Sales Enablement, Marketing Operations, and 45 others.