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Growth marketing leader for global B2B and B2C SaaS companies targeting business, cybersecurity and technology software buyers in enterprise and SMB segments. Management and hands-on experience across all facets of marketing including: investment analysis and allocation for $3M to $50M+ marketing budgets, management of teams from 8-20+ people, brand strategy, demand generation, digital and content marketing, account based marketing(ABM), marketing technology deployment, and attribution and ROI analysis. Direct sales and P&L experience. Specialties: Large and small company experience; marketing & sales strategy for SaaS/software companies targeting IT, CISO and marketing personas; building and nurturing high performing marketing and SDR teams; awareness building; demand generation; marketing operations; data analytics (e.g., predictive modeling, attribution analysis, ROI determination); digital marketing; account based marketing (intent-based tools such as TechTarget, similar to 6Sense); sales enablement; marketing automation (Marketo, Eloqua, Pardot, Hubspot); sales automation (Salesforce.com, InsightSquared, SalesLoft, Outreach).
Fractional Cxos
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Consultant - Fractional/Interim Cmo, Product Marketing, Demand GenerationFractional Cxos Apr 2024 - PresentEmpowering companies to build brand, accelerate demand, and drive revenue through top-tier marketing expertise and flexible engagement models. Offering solutions as a Fractional/Interim CMO, and projects focused on Market and Marketing Strategy, Awareness Building, Demand Generation, and Marketing Operations.Select Projects:- Top 10 B2C Software Company: Led the assessment of the buyer and user journey for a $1B+ B2C software business unit, conducting market and customer research to deliver data-driven insights that contributed to the company’s 2025 strategic plan. Presented actionable recommendations to business unit and corporate strategy leaders, supported by key performance metrics such as BrandWatch Share of Voice, sentiment analysis, and website/social media analytics.- Private Equity Firm ($85B+ AUM): Conducted a customer journey analysis and competitive assessment for a market segment within the Industrials sector. Executed targeted interviews with SMBs to gather key insights that informed strategic decisions and deepened the team’s understanding of this market segment.
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Chief Marketing OfficerMorphisec Jul 2021 - Feb 2024Waltham, Massachusetts, UsMorphisec - Making Prevention-First Security a RealityWe are a leader in providing prevention-first software that STOPS ransomware, fileless malware and other advanced attacks which today’s NGAV and EDR solutions are unable to prevent, from endpoint to the cloud. Next generation antivirus and EDR solutions focus on known attacks and rely on human intervention, resulting in an inability to stop advanced attacks as well as higher resource costs from many false positives. Our solutions deliver operationally simple, proactive prevention of these advanced threats using the next generation of anti-ransomware: Moving Target Defense. Morphisec protects over 8 and a half million endpoints worldwide from ransomware, zero-day and fileless attacks and other evasive threats at companies such as Motorola, TruGreen, Citizens Medical Center, Yaskawa and many more. -
Chief Marketing OfficerE-Spirit, Part Of Adesso It Services (Dxp, Cms, Ai-Driven Personalization; Acquired By Crownpeak) Apr 2017 - Jul 2021Accountable for brand building, demand generation, marketing operations, sales development (SDRs) and product marketing for a global content management and AI-driven personalization software company. (example customers: Bosch, Converse, Carter’s, ASICS, L.L.Bean, Grohe, Deutsche Bank, Canada Life, Thyssenkrupp).- Developed and launched a new SaaS platform strategy to position the organization as a thought leader, contributing to an 80%+ increase in SaaS revenue and resulting in a successful exit/acquisition.- Recruited and managed a global team of 20+ marketing professionals and sales development reps (SDRs) directly responsible for driving some of e-Spirit’s largest accounts.- Transformed the marketing organization into a high impact demand generation team using a more data-driven, agile management approach encouraging innovation and creativity. (U.S., EMEA and Asia)- Deployed marketing and sales campaigns (partner-focused and direct) resulting in over 70% of the sales pipeline being sourced from marketing. - Built a marketing and sales tech stack that served as a driver for investment decisions and pipeline impact. (e.g., Pardot, SF.com, Salesloft, CMS, Drift, Dynamic Yield, Eloqua) - Advanced e-Spirit’s position to the Visionary Quadrant of Gartner’s Magic Quadrant for Web Content Management SaaS (2018 & 2019) and into Gartner’s 2021 MQ for Digital Experience Platforms.
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Board AdvisorDegology Aug 2015 - Jul 2017degology provides an education-based marketing solution, targeted at IT and marketing professionals. I was an advisor for degology as part of a 2 year contract, providing guidance on product development, operations, sales and marketing.
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Chief Marketing OfficerCurata (Content Marketing Software Driven By Machine-Learning/Ai) Jun 2013 - Jul 2016Directed new platform sales, brand building, demand generation, marketing operations and product marketing for a leading content marketing SaaS company.- Launched a new content marketing operations SaaS platform to advance Curata's position as the leader in the B2B content marketing software space. Closed early-stage customers (e.g., Xerox, Lionbridge, Iron Mountain, Progress Software) and managed all product marketing strategies.- Recruited and managed a marketing team to increase quality leads by 160%, resulting in an 82% growth in the customer base. (80+% of sales pipeline were marketing sourced leads).- Established a demand generation engine leading to 530% increase in users across Curata’s digital properties using content, SEO/SEM, PR, email, webinars and social media. - Led a rebranding effort resulting in creation of a new technology category, Content Marketing Platforms, and multiple industry awards: Gartner Magic Quadrant for Content Marketing Platforms; Garter Cool Vendor for Content Marketing; MassTLC Leadership Award Finalist; EContent Trendsetting Product.- Scaled Curata’s demand generation process, leveraging a high impact technology marketing stack including applications such as Google Analytics, Marketo, Salesforce.com and InsightSquared.
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Vp, Cmo And Sales Advisory PracticesIdc Oct 2003 - May 2013Needham, Massachusetts, UsVice President, CMO & Sales Advisory Practice, (2010-2013) P&L responsibility for a marketing and sales operations consulting practice, managing 10 sales, marketing and consulting personnel resulting in revenue growth from $100K to a multimillion-dollar business. Select customers: HP, IBM, Symantec, Trend Micro, Fujitsu, Intel, Oracle, Citrix, Marketo, Eloqua, Salesforce.com. - Directly responsible for sales quota and sales management. Closed the team’s largest deal in its 10-year history, and managed opportunities from qualification to closure. (e.g., account planning, forecasting, sales enablement and weekly pipeline reviews in Salesforce.com). - Developed marketing measurement strategy for Citrix; established the digital marketing strategy for a $1B+ software company; and provided C-level marketing strategy insight for Symantec.- Increased lead quality for many $500M+ software companies through lead stage definition, lead scoring, lead nurturing and marketing automation.Research Vice President, CMO Advisory Practice, (2003-2010)Co-founded IDC's CMO Advisory Practice: Developed, marketed, sold and delivered advisory services to CMOs and their marketing teams for the tech industry's top 100 companies. - Increased revenue by 2X and maintained a >85% service retention rate (subscription model) by developing and selling innovative research products and services.- Extended tenure of the tech industry's most successful CMOs by enabling their teams to be best-in-class in areas of product marketing, digital marketing, lead generation, marketing automation, and sales enablement.Awards during IDC tenure: IDC Global Fellowship Award, 2005; IDC Research Quality Award, 2006; IDC Innovation Award, 2007; IDC James Peacock Memorial Award, 2007 (IDC’s highest achievement award); B-to-B Magazine's "Who’s Who in B-to-B Marketing", 2007 and 2008; #1 Rated Presenter at IDC's 2011 Directions Event -
Product Marketing; Sales Development ManagerKenan Billing & Customer Care Software (Formerly Part Of Lucent Technologies) Nov 2000 - Sep 2002Global Industry Marketing Manager (product and solutions marketing)Directed a global marketing team that reestablished Kenan/BP software as the premier billing and customer care solution for IP service providers.- Achieved 100% customer retention and increased new revenue by developing and implementing an IP services customer retention plan, enabling Kenan to retain leadership at 21% market share. (awareness building and demand generation)Sales Development Manager (early-stage sales role, hunter)- Acquired and developed early stage opportunities for Lucent's named account software sales teams. Activities included: generating new leads; “hunting” by phone, email and in-person at conferences and trade shows; and executing a solution-selling process to reduce Lucent's sales cycle.
Michael Gerard Skills
Michael Gerard Education Details
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Mit Sloan School Of ManagementMarketing And Finance -
Northeastern UniversityEngineering
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Worcester Polytechnic InstituteChemical Engineering
Frequently Asked Questions about Michael Gerard
What company does Michael Gerard work for?
Michael Gerard works for Fractional Cxos
What is Michael Gerard's role at the current company?
Michael Gerard's current role is Growth Marketing Leader.
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What schools did Michael Gerard attend?
Michael Gerard attended Mit Sloan School Of Management, Northeastern University, Worcester Polytechnic Institute.
What are some of Michael Gerard's interests?
Michael Gerard has interest in Traveling, Singapore, Middle East, Foreign Languages, China, Traveled To Japan, Korea, Taiwan, Philippines, Piano And Boating.
What skills is Michael Gerard known for?
Michael Gerard has skills like Sales, Marketing Automation, Sales Enablement, Marketing Operations, Marketing Strategy, Social Media, Salesforce.com, Sales Operations, Demand Generation, Product Management, Start Ups, Lead Generation.
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