Michael Giles Email and Phone Number

As the SVP of Marketing Technology at Fingerpaint, I manage a diverse group of engineering and cross-functional delivery teams. My role involves overseeing a wide variety of client-facing and internal technology initiatives across the broader org. I am responsible for ensuring our work is not only technically sound but also strategically aligned with the broader business objectives of our clients or the organization. With years of experience in technology and digital marketing, I bring a wealth of expertise that is crucial for leading my teams effectively. This experience allows me to ensure quality work and successful outcomes. I understand the intricacies of system architecture, engineering, digital strategy, data, customer engagement, and creative processes. By aligning these areas with business objectives, I can develop comprehensive and sound solutions that are designed to withstand future challenges and technological advancements.At Fingerpaint, my charge is to ensure high-quality digital work for all our clients. FP is renowned for its innovative healthcare marketing, providing services that range from technology solutions to name branding and everything in between. By leading marketing technology, I bridge the gap between technical execution and strategic initiatives, ensuring we stay at the forefront of the industry. I work closely with various departments, including finance, operations, analytics, strategy, and creative, to identify gaps and explore opportunities for growth and innovation.Managing cross-functional teams requires strong leadership skills, which I strive to embody every day. I guide my teams through complex projects, ensuring they have the resources and support needed to succeed. By fostering a collaborative environment where creativity can thrive, I align with Fingerpaint's people-first philosophy. My ability to lead diverse teams effectively contributes significantly to our reputation for delivering impactful marketing solutions.

I led the architecture and implementation of the award-winning Vans Customs platform, a global 3D product customization platform utilizing AWS, Alibaba Cloud, and Google Cloud. A significant achievement was transitioning to Kubernetes and Docker for managing complex 3D applications. I spearheaded integration efforts with third-party platforms such as T-Mall marketplace, ShopEx, Salesforce, AEM, and WCS.Under my leadership, Vans Customs grew to become the fourth-largest eCommerce business within VF and evolved into the fifth core pillar of the Vans brand. I designed and implemented technical solutions that enabled triple-digit year-over-year growth. As an active partner in thought leadership, I developed and iterated new ideas to further grow the product.I also led the global expansion of the business across more than 30 markets, including regions like NORA, EMEA, APAC, China, and Korea, as well as T-Mall. My role involved managing multiple workstreams across engineering, business analysis, quality assurance, UX design, scrum master, and production support teams. I developed and resourced teams for 24/7 global production support and successfully led over 100 production deployments.Additionally, I optimized VANS factory output tenfold through innovative cloud-based solutions and improved on-ground processes. I helped to deploy high-profile brand partnerships with Nintendo, Harry Potter, Disney, Marvel, and The Simpsons, among others. Furthermore, I drove the development of AI-driven business intelligence tools to explore AI-based merchandising and inventory management.For Global Custom Culture another brand initiative, we built a highly scalable, durable solution on AWS for over 30 markets. We utilized technologies such as Terraform, Elastic Search, Lambda, EC2, RDS Aurora, S3, Redis, ALB, ECS, and API Gateway to create a highly available architecture spanning multiple regions and availability zones.

72andSunny is a global creative agency with offices in Los Angeles, Amsterdam, and New York, known for its cultural impact on behalf of brands. Recognized as one of Fast Company’s Most Innovative Companies in 2015 and a two-time "Agency of the Year" winner by Advertising Age and Adweek, the agency works with clients such as Activision, Adidas, Axe, Carl’s Jr./Hardee’s, Carlsberg, ESPN, Google, Samsung, Smirnoff, Sonos, Starbucks, Target, Tillamook, and Truth.As a Technical Lead at 72andSunny, I collaborated with creative, strategy, and tech teams to deliver global brand initiatives. I addressed technical and creative challenges for major brands like Starbucks, Target, and Google. My responsibilities included overseeing technical delivery and providing thought leadership to advise stakeholders on technology strategy and its business value.I managed both in-house and external development teams to achieve goals aligned with global brand campaigns and long-term business strategies. My accountability extended to delivering quality outcomes that balanced business objectives with creative and technical agendas.

TVGla is a prominent digital marketing agency that partners with major entertainment industry clients, including Disney, Pixar, FOX, and Sony Pictures. During my tenure at TVGla, I played a key role in developing innovative applications and immersive experiences for high-profile clients such as Disney and Fox Searchlight, as well as other leading production studios.My responsibilities involved close collaboration with creative and technology teams to ensure the delivery of exceptional digital experiences. This required a keen understanding of each client's unique needs and objectives, allowing us to tailor solutions that aligned with their brand vision. By effectively managing timelines and resources, we consistently delivered projects that met or exceeded client expectations.Working at TVGla provided me with valuable experience in blending creativity with technical expertise to produce engaging digital content. This role honed my ability to work in dynamic team environments, ensuring that every project was executed seamlessly from concept to completion.

Medl Mobile specializes in developing mobile applications for iPhone, Android, web applications, and e-commerce sites. My role at Medl Mobile encompassed several key areas.I worked extensively with PHP, a popular server-side scripting language, to develop dynamic web applications, e-commerce sites, and content management systems using modern frameworks like Laravel. This approach enhanced security and improved performance for our clients. Additionally, I led the delivery of Medl's WordPress-based offerings, leveraging its powerful content management capabilities to build scalable and customizable websites. This strategy streamlined processes and facilitated rapid development and deployment, consistently exceeding client expectations.My responsibilities also included front-end development, where I focused on creating user-friendly interfaces using HTML, CSS, and JavaScript. Ensuring cross-browser compatibility and responsive design was crucial to enhancing user experience across different devices. In mobile web development, I optimized websites for mobile devices to ensure fast load times and seamless navigation by implementing responsive design techniques and utilizing frameworks that support mobile-first development.User Interface (UI) and User Experience (UX) design were also critical components of my role. I designed intuitive interfaces that provided a smooth user experience, focusing on usability, accessibility, and aesthetic appeal.I coordinated with cross-functional teams to deliver projects on time and within budget. This involved managing client interactions to understand their needs and translating them into actionable project plans. Technical writing was another key area of focus; I created comprehensive scopes and documentation outlining project requirements, technical specifications, and user guides.

At iLeads.com, I was involved in multiple facets of daily operations. My responsibilities included designing, developing, scheduling, and analyzing email marketing campaigns, as well as integrating these campaigns with social media platforms. I managed over 80 B2B websites and created landing pages to support various marketing channels. Additionally, I contributed to projects for CoreLogic and First American Title by overseeing concept development, design, and execution.In my role, I was actively involved in branding new product lines, which encompassed logo design, copywriting, and the development of comprehensive marketing strategies. My responsibilities also extended to creating print materials, including flyers, brochures, and event-related collateral. This multifaceted role allowed me to contribute significantly to the company’s marketing efforts across both digital and print media. Through this experience, I gained invaluable insights into various industries, deliverables, and platforms, enhancing my ability to deliver effective marketing solutions.

At Allied Business Schools, a medium-sized company with approximately 200 employees, I concentrated on marketing and the development of their web properties. My responsibilities included designing and developing websites for over a dozen actively marketed sites. I also created interactive Flash advertisements and banner ads, contributing significantly to various projects through Flash development.In addition to web development, I was responsible for SEO optimization across all Allied sites to ensure strong search engine rankings. My role involved conceptualizing and designing landing pages to support different marketing channels, as well as managing branding tasks for new product lines, which included logo design, copywriting, and marketing strategy development. I also produced print materials such as flyers, brochures, and event collateral.