Responsible for increasing and managing strategic sales within assigned key accounts for global innovation company that has created, and mass commercialized over 600 new products. Challenged annually with growing business with established customers and developing business with new customers and expanding into new markets. Manage relationships accounting for more than 20% revenue growth year-over-year. Was accountable for 70% of the company’s revenue and profit in 2018. Other primary responsibilities include:• Developing and managing profitable relationships with all key targeted retail customers. • Obtaining, assessing and utilizing market and account data to drive increase in sales and provide a value-add service to our customers. • Assisting the Sales Management leadership team to proactively developing the proper product to maximize market and retail opportunities. • Managing relationships with key contract sales representatives required to support BPG’s sales strategy and retail merchandising.

Recruited to help reposition company as leader in the marketplace. Reports directly to company’s President and CEO. Responsible for developing strategic partnerships, establish key affiliations and other new business ventures. Overseeing the growth of the client base and increasing revenues through product and services expansion. Provides leadership and management of all sales, marketing, and internal and external communications functions. Developing and executing all web site and social media activity. Creating and executing lead generation activities in multiple vertical segments. Drafting PowerPoint presentations, press kits, news releases, and pitch letters.

Developed and delivered all public relations, marketing, external and internal communications, and new service launch campaigns for Services division. Developed sales support materials and web site content. Represented company at various trade shows and industry events. Managed partnership with SAP – a key strategic partner – and determined most appropriate use of Market Development Funds. Developed focused marketing strategy by analyzing marketing channels, identifying revenue-generating opportunities, forecasting market share, and establishing tactical plan to achieve goals. Developed a focused communications plan to position the company in an evolving marketplace.

Member of company’s Senior Leadership Team. Developed a focused communications plan to more effectively position the company. Oversaw all public relations, marketing, advertising, and internal and external communications activities for the company. Designed and implemented tactical communications plan for company’s key software offerings. Developed relationships with key trade and general business media and leading the team that will establish the company’s social media presence. Responsible for overseeing 3-member team charged with generating leads that result in over $5 million in revenue annually – nearly 1/3 of company’s income.

Responsible for developing and implementing a comprehensive external and internal communications plan for the company. Conceived, wrote and issued numerous trade press releases. Refined content on company web site. Oversaw RFP process to evaluate full-service marketing and advertising agencies. Led the development and implementation of a Channel Partner and Alliances plan to support revenue targets for 2011. Met with key Channel Partners and outlined new, mutually beneficial compensation structure. Focused alliances activity to coincide with company goals and objectives.

Led all public relations, marketing, advertising, and internal and external communications activities for the company. Responsibilities included managing and directing public relations activities; developing and executing all social media activity including SEO and SEM; developing and implementing media relations, marketing communications and new product and services launch campaigns; conducting spokesperson and media tours; handling special events, sponsorships and new product announcements; drafting written materials, including presentations, press kits, releases and pitch letters; representing company at trade shows and industry events. Developed public speaking opportunities and authored speeches for CEO and Executive Team. Provided media training and counsel to the Executive Team. Developed and maintained strong relationships with key trade and general business media. Provided leadership and supervision to 100 outside and inside sales professionals, including 7 direct reports. Responsible for over $40 million in revenue, more than 2/3 of the company’s total revenue. Helped restructure entire organization, eliminating costs while significantly increasing efficiency and improving customer satisfaction. Reorganized remaining sales team, placing key focus on renewing current contracts and developing new contractual business. Contract volume increased from 325 in 2007 to nearly 600 in 2009. Provided leadership and supervision to 10 outside and inside sales professionals, including 3 direct reports. Responsible for more than 1/3 of the company’s total revenue. Refocused sales efforts on vertical opportunities and longer-term contract agreements securing revenue that had been declining year over year. Developed custom training modules for inside and outside sales teams and delivered training directly. Key member of company’s Executive Team reporting directly to the President and CEO.

Established and led an 18-person corporate-level organization directing the management of 10 strategic alliances worldwide, including Dell, IBM, HP, Deloitte and PWC. Responsible for over $50 million in indirect revenue. Principal functions included collaborating with senior management team on daily business issues and long-term alliances, coordinating product and marketing meetings, reviewing joint business and marketing plans, and monitoring Global Alliance team’s budget. Oversaw tactical business relationship development and created business plans for managed accounts.

Recruited to develop and implement communications plans and position the organization with national, local and trade audiences. Primary responsibilities included researching, writing and distributing print news releases, press kits, and pitch letters; producing video and audio news releases; pitching and facilitating news conferences. Garnered extensive press coverage, including cover mentions in both Business Week and the Wall Street Journal. Received New Jersey Public Relations Society of America Pyramid Award for excellence in marketing communications.

Chosen to provide communication expertise to department vice presidents and plan and prepare officer’s remarks and supporting materials. Technical assignments included managing a staff of 20 field technicians responsible for installation and repair of enterprise and residential telecommunications services and meeting with engineering managers.