Michael Glasek Email & Phone Number

Global

I consulted over B2C and 11 B2B companies in Europe and Asia on:• Marketing Strategies - I designed 30+ strategies for various B2C and B2B companies e.g. digital presence boost, budget allocations & optimisation for a clothing manufacturing company. I run or oversee most of my strategies, generating a total revenue of over 1.2 million USD.• Project Management - I was responsible for more than 50 projects with budgets ranging up to 200k USD, connecting internal and external players and managing teams of up to 5 people.• Business Analytics - I visualise data using MS PowerBI (30+ boards), providing dashboards and reports that people like and understand.• Business Development - I've been instrumental in driving business growth by implementing my marketing and sales strategies, fostering connections between firms, and conducting analyses of companies' current states.• Budget Optimisation - I found spending waste in every budget I worked with (40+), e.g. decreasing KOL and KOC budgets by almost 60% without affecting total sales.• Advertisements and Promotions - I created 250+ campaigns on Facebook and IG, 30+ on LinkedIn, and 100+ on Google (average 130% ROMI increase within six months).• Social Media - I've managed 21 Facebook Pages, 27 IG profiles, 2 Line OA, 3 YT channels, and 4 LinkedIn Pages in an engaging and captivating style with 400k+ new followers (e.g. industrial parts manufacturer).• Branding - I write compelling company narratives, set the brand tone, etc. (e.g., rebranding brick-and-mortar pet supplies to luxury pet products).• Content - I made 200+ various media graphic and text content; 300+ ad copies and innumerous digital-world posts • Copywriting - I write SEO-friendly articles that resonate with audiences (50+ articles, no. 1 with 50k+ unique views on LD).• I have also worked on workshops, e-mail campaigns, direct marketing, traditional marketing, processes, events, fairs, websites, SEO, new tech implementation, and more.

Taiwan, Taiwan

I acted as a Brand Ambassador and Speaker for the Talent Circulation Alliance, where I talked about a better work environment in Taiwan and TCA as a platform for international students to find work locally and Taiwanese students to find work abroad. TCA official events I participated in:1) 2022 DIGI+ X TCA Global Digital Talent Awards - guest speaker2) 2023 International Student Training & Internship: Student Application Info Sessions - guest speaker3) 2023 TCA Global Connect - guest speakerI have also prepared and recorded two courses for the TCA Academy platform (skills training platform) in the Digital Skills section:1) Facebook: Introduction to platform management and ads basics2) Facebook Advertising Campaigns and Data Analysis

Taipei, Taipei City, Taiwan

At NSTC, I participated in a project that developed English levels, public speaking skills, and general business knowledge at the ministry for a project discontinued with the government change in May 2024.I was responsible for setting the curriculum of the final phase of the project and carried out the following:• Workshops - I conducted Business English and Public Speaking workshops for the International Cooperation Department every week, with teams of less than 5 people. I chose and prepared the themes of the workshops, which ranged from politics and technology to art and mathematics.• PR advisory - I helped create the tone and messaging for numerous English projects, including the Taiwanese government's PR announcements, internal communications, nationwide projects, official speeches, and more.• Translation support - I verified or translated a diverse range of documents with meticulous attention to tone and clarity, from official government communications to artistic expressions. This breadth of experience has honed my ability to enhance cross-cultural understanding and effectiveness.

Taipei, Taipei City, Taiwan

My projects involved:• Marketing Strategies for B2B Companies - I created 3 and developed 4 strategies for sectors such as heavy machinery, valve production, recycling, waste management, cybersecurity, solar energy, and education.• Data Analysis and Visualisation - I implemented Microsoft PowerBI as the company's reporting, analysis and presentation tool. I produced 8 dashboards with information on sales, marketing gains, KPIs like ROMI or engagement rate, etc.• Project Management - Oversaw 2 projects or tasks with up to 4 people under my direct supervision.• Budget Management and Optimisation - Reduced marketing costs by over 57% for five Facebook ad campaigns.• Social Media Ad Campaigns - Planned, executed, and optimised campaigns, achieving significant results like a >3400% increase in Facebook followers, a 17+% engagement rate, and an over 320% increase in organic reach.• Social Media Management - Developed three six-month plans with a weekly schedule for consistent and effective social media activity, which increased the number of followers on a Fanpage by 3x.• Workshop Preparation and Facilitation - Led workshops on Facebook campaign planning, data analytics, and Microsoft PowerBI for internal and external teams, including governmental projects.• Event Planning and Execution - Supported team at events like CyberSec 2023, covering exhibitions, brand management, and informal events.• Content Creation - Produced materials like social media posts, ads, branded materials, pamphlets, and internal documents (50+ various materials)• Sales Strategies and Processes - Created internal sales strategies and kits, including company materials, lead generation tools, and social media and website optimisation.• Market Entry Facilitation - Assisted companies in entering the Taiwanese market, particularly in solar panels and cybersecurity.• Business Facilitation - Handled communications and meetings with diverse international stakeholders in Chinese and English.

Taipei, Taipei City, Taiwan

Primarily responsibilities:• Marketing Strategies— I supported realising strategies for 3 B2B Companies (heavy machinery, valve production, recycling and waste management)• Social Media Campaigns - Planned, executed, and optimised marketing campaigns on Facebook and Instagram for a valve production company.• Digital Content Creation - I created social media posts, advertisements, and branded materials for numerous clients, ranging from event promotion posts to new product advertisements, posts following marketing strategies, and more.• Marketing and Business Research - My additional task was conducting in-depth research on marketing strategies worldwide, competitors, markets and more.• I supported other teams in various tasks, including facilitation of Earth Day events, data analysis, English consultations and more.

Hsinchu City, Taiwan, Taiwan

At NYCU, I was contracted to write a series of blog posts and informative materials showcasing my experience of life in Taiwan, as well as my business knowledge and cultural aspects of living in a foreign country.The blog posts' topics:1) A hidden gem near Hsinchu – a one-day tour to the beach and the market of Nanliao (南寮)2) Hsinchu's best international degree program – choosing GMBA at National Yang-ming Chiao Tung University part I3) Exploring Taiwan from a scooter seat – Hop on and enjoy the views!4) How to Commute in Hsinchu5) Organisational Behaviour Classes review – a summary and afterthought from an international perspective6) Kielbasa, pierogi or fudge cream – what Polish products can find their place in Taiwan?7) How to learn Chinese as a foreigner?8) Working office standards in Taiwan – what issues couldn’t pass in Poland?9) How to get a scholarship for Chinese courses or a university degree in Taiwan?10) How to find an internship in Taiwan – A general guide for your first steps11) Taiwan's footprint in Poland - what Taiwanese food and culture can an average Pole consume?12) Tips for European Travelers Heading to Taiwan: The General Checklist before coming to Formosa

Warsaw, Mazowieckie, Poland

As a Business Architect Consultant, key aspects of my role involved:• Marketing Strategy - I planned and managed (or oversaw) comprehensive marketing strategies (7 projects) for B2B and B2C companies.• Campaign Management - I built and executed advertising campaigns across various platforms, including Facebook, Instagram, YouTube, Google, and LinkedIn, showcasing my versatility.• Brand Development - I supported a project creating a B2C market for a market-dominant B2B company. My role was to increase digital presence, social media response rates, and e-commerce sales, which I did by 75%, 90%, and 23 %, respectively.• Performance Analysis- I analysed and optimised campaigns through split testing, MVT, choice modelling, and benchmarking analysis.• Technology Implementation & System Development - I implemented new technologies (JIRA, WordPress, Microsoft PowerBI) to improve processes, eliminate efficiency waste and produce better data sources. • Workshop Facilitation—I organised and led workshops on various subjects, including marketing, organisational strategies, and administrative methodologies.• CRM Management & Implementation - I introduced or improved CRM skills of internal marketing and sales teams (Marketo, Salesforce, Magenta)

Warsaw, Mazowieckie, Poland

My core responsibilities and tasks included:• Data Analysis & Visualisation - I analysed collected data to develop effective solutions and alternative strategies for proceeding with projects. I found "mudas (waste)" in processes and visualised data gathered by other consultants (Microsoft PowerBI and Microsoft Excel)• Process Improvement - I enhanced methods for gathering and organising information on problems or procedures, ensuring a streamlined approach to operations in four projects with 3-30+ people working on them.• Collaboration—I fostered a culture of collaboration by working closely with relevant personnel to ensure the smooth implementation of new systems or procedures, aligning them with organisational goals. This demonstrated my ability to work effectively in a team. In one project, my actions facilitated the introduction of new technology that over 300 employees positively adopted.• Documentation & Review - I reviewed forms and reports, collaborated with management and users on their format, distribution, and purpose, and identified areas for improvement.• On-Site Observation & Interviews - I conducted interviews and on-site observations to understand unit functions, work performed, and the methods, equipment, and personnel used.• Recommendations: I documented the study findings and prepared actionable recommendations for implementing new systems, procedures, or organisational changes in the forms of written reports, presentations or closed-off board meetings.

Warsaw, Masovian District, Poland

My key duties and responsibilities involved:• Marketing Strategy - I created an experimental, annual marketing project that involved designing a marketing strategy to support sales representatives. I worked directly under the CEO and in-collaboration with Sales and Marketing departments.• Brand Awareness - I ran marketing campaigns across Google, LinkedIn and industry-connected websites to increase brand recognition and facilitate generation lead and cold-calling processes for the Sales department.• Budgets - I took charge of the entire process of setting (120k PLN, annual), optimising, and analysing marketing budgets, ensuring that resources were allocated efficiently across platforms and actions of other teams.• Events - I coordinated or researched promotional activities or trade shows, managing relationships with external companies.• Research - I initiated in-depth market research studies to grow from the status quo to new markets and regions.

Warsaw, Masovian District, Poland

My main responsibilities were in Sales and Marketing:• Client Acquisition - I mainly worked in B2C and SME B2B direct sales using traditional methods (cold calling, in-person visits). I onboarded 11 repurchasing company clients and sold merchandise to almost 100 individuals.• Merchandise Sales - I achieved significant success in this area, generating over 100k (PLN) sales and increasing the average basket value by 18%. • Marketing - I planned two yearly marketing strategies, emphasising increased digital presence, a push for e-commerce visibility, and website creation.• Lead Generation - I was responsible for finding and purchasing lead lists, creating an additional database through direct calls, WoM campaigns, e-mail marketing, and e-commerce.• Sales Process - I created a personal sales process for the company that 2 other sales representatives adapted• Reporting - I introduced data analysis practices to the company to standardise reporting methods

Warsaw, Mazowieckie, Poland

My tenure at ANG has been a significant professional growth journey, particularly in the areas of finance and administration.My primary responsibilities were:• Bookkeeping basic accounting documents (Sales & Purchases invoices, Cash registers, Imports and Exports, Reimbursements),• Cross-checking fiscal documents,• Analysis of financial trends and growth potential of clients,• Analysis and improvement of internal processes,• Facilitating data and document flow within the company and clients,• Organising and conducting daily meetings with clients• Using several legal & accounting tools (i.a., WAPRO, RAKS SQL) to audit clients.

Wiązowna, Masovian District, Poland

At ASMA, I was assisting various roles at the company, with the majority of tasks being connected to:, s and taking responsibility for multiple needs and functions:• Management of office space,• Supporting organising internal events,• Facilitating documents flow,• Graphic design support of external and internal material.• Copywriting various company materials.

Global Mba, Business Administration And Management, General, 4.22/4.3: 4.3 (Thesis), 4.19 (Fall 21/22), 4.13 (Spring 21/22), 4.0 (Fall 22/23)

Activities and Societies: Special Performance Award for Outstanding Students in Taiwan (Ministry of Education) 2023 First Prize.

Bachelor'S Degree, Oriental Studies: Major In Sinology, 4.73 (5.0)

Activities and Societies: University of Warsaw Dean's Scholarship Award 2017/2018 Member of Students' Organisation for Law and Economy.

Chinese Course Diploma, Chinese Studies

Activities and Societies: Participation in numerous cultural activities, voluntary work and events with students from various countries.

Chinese Course Diploma, Chinese Studies

Activities and Societies: Participation in various cultural and linguistic activitiesSuccessful completion of "Mandarin Chinese Courses".