Michael Glasek Email & Phone Number

Global

• I consulted over B2C and 11 B2B companies in Europe and Asia on:
• Marketing Strategies - I designed 30+ strategies for various B2C and B2B companies e.g. digital presence boost, budget allocations & optimisation for a clothing manufacturing company. I run or oversee most of my.
• Project Management - I was responsible for more than 50 projects with budgets ranging up to 200k USD, connecting internal and external players and managing teams of up to 5 people.
• Business Analytics - I visualise data using MS PowerBI (30+ boards), providing dashboards and reports that people like and understand.
• Business Development - I've been instrumental in driving business growth by implementing my marketing and sales strategies, fostering connections between firms, and conducting analyses of companies' current states.
• Budget Optimisation - I found spending waste in every budget I worked with (40+), e.g. decreasing KOL and KOC budgets by almost 60% without affecting total sales.

Taiwan, Taiwan

I acted as a Brand Ambassador and Speaker for the Talent Circulation Alliance, where I talked about a better work environment in Taiwan and TCA as a platform for international students to find work locally and Taiwanese students to find work abroad. TCA official events I participated in:1) 2022 DIGI+ X TCA Global Digital Talent Awards - guest speaker2).

Taipei, Taipei City, Taiwan

• At NSTC, I participated in a project that developed English levels, public speaking skills, and general business knowledge at the ministry for a project discontinued with the government change in May 2024.I was.
• Workshops - I conducted Business English and Public Speaking workshops for the International Cooperation Department every week, with teams of less than 5 people. I chose and prepared the themes of the workshops, which.
• PR advisory - I helped create the tone and messaging for numerous English projects, including the Taiwanese government's PR announcements, internal communications, nationwide projects, official speeches, and more.
• Translation support - I verified or translated a diverse range of documents with meticulous attention to tone and clarity, from official government communications to artistic expressions. This breadth of experience has.

Taipei, Taipei City, Taiwan

• My projects involved:
• Marketing Strategies for B2B Companies - I created 3 and developed 4 strategies for sectors such as heavy machinery, valve production, recycling, waste management, cybersecurity, solar energy, and education.
• Data Analysis and Visualisation - I implemented Microsoft PowerBI as the company's reporting, analysis and presentation tool. I produced 8 dashboards with information on sales, marketing gains, KPIs like ROMI or.
• Project Management - Oversaw 2 projects or tasks with up to 4 people under my direct supervision.
• Budget Management and Optimisation - Reduced marketing costs by over 57% for five Facebook ad campaigns.
• Social Media Ad Campaigns - Planned, executed, and optimised campaigns, achieving significant results like a >3400% increase in Facebook followers, a 17+% engagement rate, and an over 320% increase in organic reach.

Taipei, Taipei City, Taiwan

• Primarily responsibilities:
• Marketing Strategies— I supported realising strategies for 3 B2B Companies (heavy machinery, valve production, recycling and waste management)
• Social Media Campaigns - Planned, executed, and optimised marketing campaigns on Facebook and Instagram for a valve production company.
• Digital Content Creation - I created social media posts, advertisements, and branded materials for numerous clients, ranging from event promotion posts to new product advertisements, posts following marketing.
• Marketing and Business Research - My additional task was conducting in-depth research on marketing strategies worldwide, competitors, markets and more.
• I supported other teams in various tasks, including facilitation of Earth Day events, data analysis, English consultations and more.

Hsinchu City, Taiwan, Taiwan

At NYCU, I was contracted to write a series of blog posts and informative materials showcasing my experience of life in Taiwan, as well as my business knowledge and cultural aspects of living in a foreign country.The blog posts' topics:1) A hidden gem near Hsinchu – a one-day tour to the beach and the market of Nanliao (南寮)2) Hsinchu's best international.

Warsaw, Mazowieckie, Poland

• As a Business Architect Consultant, key aspects of my role involved:
• Marketing Strategy - I planned and managed (or oversaw) comprehensive marketing strategies (7 projects) for B2B and B2C companies.
• Campaign Management - I built and executed advertising campaigns across various platforms, including Facebook, Instagram, YouTube, Google, and LinkedIn, showcasing my versatility.
• Brand Development - I supported a project creating a B2C market for a market-dominant B2B company. My role was to increase digital presence, social media response rates, and e-commerce sales, which I did by 75%, 90%.
• Performance Analysis- I analysed and optimised campaigns through split testing, MVT, choice modelling, and benchmarking analysis.
• Technology Implementation & System Development - I implemented new technologies (JIRA, WordPress, Microsoft PowerBI) to improve processes, eliminate efficiency waste and produce better data sources.

Warsaw, Mazowieckie, Poland

• My core responsibilities and tasks included:
• Data Analysis & Visualisation - I analysed collected data to develop effective solutions and alternative strategies for proceeding with projects. I found "mudas (waste)" in processes and visualised data gathered by.
• Process Improvement - I enhanced methods for gathering and organising information on problems or procedures, ensuring a streamlined approach to operations in four projects with 3-30+ people working on them.
• Collaboration—I fostered a culture of collaboration by working closely with relevant personnel to ensure the smooth implementation of new systems or procedures, aligning them with organisational goals. This.
• Documentation & Review - I reviewed forms and reports, collaborated with management and users on their format, distribution, and purpose, and identified areas for improvement.
• On-Site Observation & Interviews - I conducted interviews and on-site observations to understand unit functions, work performed, and the methods, equipment, and personnel used.

Warsaw, Masovian District, Poland

• My key duties and responsibilities involved:
• Marketing Strategy - I created an experimental, annual marketing project that involved designing a marketing strategy to support sales representatives. I worked directly under the CEO and in-collaboration with Sales.
• Brand Awareness - I ran marketing campaigns across Google, LinkedIn and industry-connected websites to increase brand recognition and facilitate generation lead and cold-calling processes for the Sales department.
• Budgets - I took charge of the entire process of setting (120k PLN, annual), optimising, and analysing marketing budgets, ensuring that resources were allocated efficiently across platforms and actions of other teams.
• Events - I coordinated or researched promotional activities or trade shows, managing relationships with external companies.
• Research - I initiated in-depth market research studies to grow from the status quo to new markets and regions.

Warsaw, Masovian District, Poland

• My main responsibilities were in Sales and Marketing:
• Client Acquisition - I mainly worked in B2C and SME B2B direct sales using traditional methods (cold calling, in-person visits). I onboarded 11 repurchasing company clients and sold merchandise to almost 100 individuals.
• Merchandise Sales - I achieved significant success in this area, generating over 100k (PLN) sales and increasing the average basket value by 18%.
• Marketing - I planned two yearly marketing strategies, emphasising increased digital presence, a push for e-commerce visibility, and website creation.
• Lead Generation - I was responsible for finding and purchasing lead lists, creating an additional database through direct calls, WoM campaigns, e-mail marketing, and e-commerce.
• Sales Process - I created a personal sales process for the company that 2 other sales representatives adapted

Warsaw, Mazowieckie, Poland

• My tenure at ANG has been a significant professional growth journey, particularly in the areas of finance and administration.My primary responsibilities were:
• Bookkeeping basic accounting documents (Sales & Purchases invoices, Cash registers, Imports and Exports, Reimbursements),
• Cross-checking fiscal documents,
• Analysis of financial trends and growth potential of clients,
• Analysis and improvement of internal processes,
• Facilitating data and document flow within the company and clients,

Wiązowna, Masovian District, Poland

• At ASMA, I was assisting various roles at the company, with the majority of tasks being connected to:, s and taking responsibility for multiple needs and functions:
• Management of office space,
• Supporting organising internal events,
• Facilitating documents flow,
• Graphic design support of external and internal material.
• Copywriting various company materials.

Global Mba, Business Administration And Management, General, 4.22/4.3: 4.3 (Thesis), 4.19 (Fall 21/22), 4.13 (Spring 21/22), 4.0 (Fall 22/23)

Activities and Societies: Special Performance Award for Outstanding Students in Taiwan (Ministry of Education) 2023 First Prize in the.

Bachelor'S Degree, Oriental Studies: Major In Sinology, 4.73 (5.0)

Activities and Societies: University of Warsaw Dean's Scholarship Award 2017/2018 Member of Students' Organisation for Law and Economy in.

Chinese Course Diploma, Chinese Studies

Activities and Societies: Participation in numerous cultural activities, voluntary work and events with students from various countries.

Chinese Course Diploma, Chinese Studies

Activities and Societies: Participation in various cultural and linguistic activitiesSuccessful completion of "Mandarin Chinese Courses".