The focus of the Institute of Neuroarchitecture is to apply learning from neuroscience to the built environment to help shape space and places which delight and inspire.The pandemic has born witness to the impact wellness and well-being has to individuals, the community and society at large. Our goal is to establish neuroarchitecture as a force for good through the application of proven neuroscience design standards to the built environment establishing more purposeful environments that are fit for people whilst satisfying fiscal requirements..The Institute of Neuroarchitecture acts to provide strategic tactical and operational advice to support the adoption of neuroscience within the built environment universally and globally

IMAGINE YOUR PROJECTS … transcending the expected… deeply resonating with end-users… delivering extraordinary outcomes… positioning you ahead of the competition… achieving higher returns and creating lasting economic and social value.HUMANS ARE DRIVEN BY EMOTIONSWe apply neuroarchitectural principles to shape emotional responses, unlocking greater success for destinations and developments.LEVERAGING STRATEGIC INSIGHTSWe combine intangible human drivers with tangible project elements to create enduring, superior results that set developments apart. Our strategic foresight identifies opportunities that maximise ROI and long-term relevance.ENVISIONING NEW POSSIBILITIESThrough analytical rigor and creative thinking, we help clients innovate from the start, breaking barriers and driving new possibilities for their projects.We are the advisory arm to the Institute of Neuroarchitecture.

I founded 7 Degree to develop and deliver a service offer and workshops based on my Master’s thesis ‘Strategic Branded Experiences’. The purpose was to enable businesses to be able to translate the company’s strategic intent into a physical built environment that does a lot of the heavy lifting in helping business to achieve its financial goals.The consultancy provided advice and feasibility studies on strategy, leadership, and innovation – specifically in vision blueprinting, brand principles establishment and branded experiences.In addition I delivered 3 workshops based on helping clients to: -• strategically identify ‘the X factor’ of their businesses (this being the intersection between the emotional and rational engagement with their customers) that were competent in being able to deliver on. • develop and map out their customer experience journey granularly – identifying the critical touchpoints (Moments of Trust) that will enable their customers to move to the next touchpoint confidently based on ‘the X factor’ competencies of their business.• provide an in-depth program called Smart Engagement based on the 2 above workshops to support clients to build a solid strategy to deliver a consistent branded experience that could be embedded into the whole of their organisation.The majority of work I did was in retail, hospitality, manufacturers, shopfitters, as well as architects, financial advisors, security, and transport logistics. The consistent results achieved were increased profitability, turnover, and the ability to scale up.I was a keynote speaker delivering the following talks: -• DNA Competitive Advantage• Smart Leadership• New Business Trends

I was head hunted to set up and lead the new Ogilvy Space division of Ogilvy New Zealand. This division translated two dimensional brands into the three dimensional physical built and retail environments. In this regard we lead the way bringing brands alive through immersive brand experiences.

I founded 2MD Design in 1992. It became an award-winning retail design agency in New Zealand, working with all the major retailers across all sectors including shopping centres, supermarkets, department stores, and big box retailing. I also worked in the field of main street specialty, and office parks. I wrote feasibility studies on proposed residential sub-division as well as peer reviews armed with recommendations in the banking sector. In 1993, I introduced to my clients the concept of mapping the customer ‘emotional’ journey. This was from the point of becoming aware of the retail brand through to becoming advocates/ambassadors. The thrust of this concept was to deliver an immersive shopping experience that resulted in them wanting to come back again and again. The results achieved added on average around 17%-23% in annual turnover.This approach enabled me to reimagine how customers purchased instore.I was a representative on the Designers Institute of New Zealand board. I was a judge on the Designers Institute of New Zealand Best Awards and Retail Design Awards on numerous occasions.I was a keynote speaker delivering the following talks: -• Branding the store experience – NZ• Image has impact – NZ• Moments of Trust (Soul Emergence) – International Thought Leaders Conference – Phoenix, Arizona USAI was a Trustee for the Main Street Trust for New Zealand, providing advice and seminar presentations to retailers.

I joined as an international retail designer for retail projects. My role was to build the retail dvision of the company. The nature of the work I did was in developing immersive branded experiences to the retail sectorin New Zealand.

I was the principal principal designer on shopping centres, food courts, main street specialist retail and hospitality.The work I did as a principal designer won an International Shopping Award and a Scottish Shopping Centre Design award. The latter being recognised in Prince Charle's book 'A Vision of Britain' as the only commercial development he liked!