Lead a team of Data Scientists, Analysts, and Data Specialists applying advanced analytics methodologies and data integrity controls to drive insights and identify opportunities in Caterpillar’s eCommerce Aftermarket Parts & Services business.Formed new eCommerce Data Science team which created insights and identified opportunities via multiple analyses of the eCommerce business. Assumed responsibility of database functions, driving data accuracy and integrity in analytics and business reporting. Implemented reporting package that provided never-before available insights into granular business performance.• Pioneered a pivotal effort that rigorously demonstrated the incremental sales driven by eCommerce, securing C-Suite and dealer confidence in eCommerce investments.• Orchestrated the implementation of Paid Search optimization, resulting in a 100% + increase in Return on Ad Spend (ROAS)• Created analysis that identified high-opportunity activities to drive eCommerce adoption among offline-only customers, contributing to +80% YoY growth in eCommerce active customers.• Designed and executed analytics and reporting methodologies that uncovered numerous opportunities which led to activities that drove enhanced engagement, conversion, and revenue.

Managed all business and analytics aspects of the online eCommerce division. Co-leader of cross-functional team that managed the customer experience and business performance of digital commerce for Sears and Kmart divisions• Built and led a high performing team charged with constant monitoring, analysis, and reporting of business results and metrics• Developed and implemented analytics methodologies that provided insight into the performance of our eCommerce sites and their features. This drove improved engagement, conversion and revenue performance. • Developed and gained adoption of reporting and KPI tracking both within internal cross-functional eCommerce team as well as partner groups that caused conversion improvement and financial growth of the business• Guided the continual development of the eCommerce experience via experiential changes and AB Testing• Manage vendor relationships and contract renewals for eCommerce team, driving cost savings in excess of $1.0M while managing vendor contract adherence

Barry Callebaut Group is the world’s leading manufacturer of high-quality chocolate and cocoa products.Partnered with Sales and Product Marketing leadership to manage profitable sales growth. Managed North American P&L, consolidating results. Developed product portfolio strategies with marketing team, optimizing margin growth.• Implemented comprehensive profitability reporting and analysis methodology, integrating data from SAP systems and in-house systems, to create visibility of division statistics, performance, and profitability. Drove YoY sales growth and Margin rate improvement exceeding targets• Managed Trade Spending program and activities that drove brand engagement and incremental sales• Led integration of acquired business unit, including customer and product integration

Partnered with Managing Directors in the planning and management of the financials for initiatives to improve customer experience, satisfaction, and loyalty. Provided financial guidance on projects involving the Customer Experience and Mileage Plus divisions• Managed annual Operating budget in excess of $200M and Capital budget in excess of $100M• Prepared monthly financial reporting packages, recapping CapEx and OpEx spending performance, variances to budget, and full-year financial projections

Corelle Brands manufactures and markets glass, glass ceramic and metal cookware, bakeware, tabletop products and cutlery Led the planning and management of the profitable growth of the brand business units of leading housewares manufacturer, collaborating with the marketing directors in the profitable management of their businesses. Group leader of 6 analysts, leading the consolidated analysis and reporting functions and developing company-wide best practices for business financial reporting and management.. Consolidated total North America results, working with teams in Canada and Mexico. • Developed company-wide financial analysis and reporting methodologies, leading the consolidated analysis and reporting process• Prepared annual Sales budgets and Expense budgets for Marketing, Advertising, SG&A • Performed monthly analysis of results by channel/customer. Implemented system for Price/Volume/Mix analysis, driving profitable growth• Finance leader in cross-functional team during development of new products & brand extensions. Participated in the successful launch of 15+ brand & line extensions

Sanford is the largest writing products manufacturer in the world. It is primarily known for manufacturing Sharpie, Paper Mate, and Prismacolor products.Budgeted, forecasted, reported, and analyzed revenue and profitability of $1B business unit at a consolidated level, as well as for top customers and major trade, business, and geographic segments. Consolidated North America results of U.S., Canada, & Mexico. Interfaced with cost accounting staff to review proposed product and promotion pricing and profitability.