Seasoned, creative, strategic and passionate marketing leader with more than five years of experience increasing visibility, profitability, and performance for diverse organizations in both size and sector, including one of the largest property management firms in the state of Florida.I work with brands to maximize engagement and facilitate meaningful connections with consumers and influencers via Digital and Social Media Marketing (Facebook, Twitter & other online Social Networking platforms).Through the establishment of a permanent and ongoing presence in social media, seo, I help brands increase affinity and awareness among their consumer base and work to differentiate them from competitors. Expertise in directing large scope online marketing campaigns from conception to execution.Vast expertise in online marketing extending across many industries. Able to use the Internet to generate leads. Strategic, analytical, achiever and visionary. Experience succeeding in both small and large teams. Extraordinary experience in fast-pace, highly competitive, and extremely stressful environments. Solid technical skills, verbal and written communication skillsSpecialties: Social Media Marketing (Facebook, Twitter, YouTube, etc.), Brand Marketing, Reputation Management, Public Relations, Influencer/Blogger Outreach, Community Building & Engagement, Digital Marketing Strategy & Execution, Branded Content Production, Social Media Monitoring, CRM, Customer Relationship Management, Consumer Packaged Goods, CPG, Google, Sales Execution, Community Relations, Consumer Engagement, ROI Analysis, Digital Media, Interactive/Internet/Online/Mobile Marketing, E-Marketing, SEO
Melrose Management
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Marketing Manager - Seo And Media SpecialistMelrose Management Mar 2011 - PresentOrlando, Florida AreaMain Job Tasks and Responsibilities:Manage and coordinate all marketing, advertising and promotional staff and activities.Conduct market research to determine market requirements for existing and future products.Analysis of customer research, current market conditions and competitor information.Develop and implement marketing plans and projects for new and existing products.Manage the productivity of the marketing plans and projects.Monitor… Show more Main Job Tasks and Responsibilities:Manage and coordinate all marketing, advertising and promotional staff and activities.Conduct market research to determine market requirements for existing and future products.Analysis of customer research, current market conditions and competitor information.Develop and implement marketing plans and projects for new and existing products.Manage the productivity of the marketing plans and projects.Monitor, review and report on all marketing activity and results.Determine and manage the marketing budget.Deliver marketing activity within agreed budget.Develop Online marketing strategy And increase hit rates.Liaison with media and advertising.Social media marketingRan Internship program - Which created over 1000 videos for youtube, 500 blog posts! Over 1000 Backlinks built on high page rank websites. Show less
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Online Marketing ManagerTampa Bay Comic Con 2009 - Feb 2011Orlando, Florida AreaDeveloped client onsite search engine optimization that included website development, and strategy.Oversaw offsite search engine optimization including, article distribution, press release syndication, and relevant social media marketing applications including blogs, MySpace, Flickr, Facebook, and YouTube.Managed client web analytics for measuring incremental impact in unique visitors, sessions/ visits, page views, search engine positions, and funnel analysis.Coordinated… Show more Developed client onsite search engine optimization that included website development, and strategy.Oversaw offsite search engine optimization including, article distribution, press release syndication, and relevant social media marketing applications including blogs, MySpace, Flickr, Facebook, and YouTube.Managed client web analytics for measuring incremental impact in unique visitors, sessions/ visits, page views, search engine positions, and funnel analysis.Coordinated with clients to Establish forecasts, baselines, success metrics.Performed in-depth quantitative analyses of client search marketing results and reported analysis to clients. Show less
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Internet Marketing LeadOutside Of The Box Marketing Feb 2007 - Jan 2008Orlando, Florida AreaDeveloped, and maintained multiple lead generation websites employing search engine optimization (SEO) best practices.Developed internet marketing plans that included use of pay-per-click advertising, search engine optimization and email campaignsManaged web analytics for identifying opportunities to increase website efficiencies
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Online Marketing InternDepartment Of The Army Chicago Medical Recruiting Company Aug 2006 - Dec 2006Greater Chicago AreaHandled all content production and media coordination.Developed backlinks to improve Search Engine Optimization.Participated in all general marketing activities.
Michael Gonzalez (Product Marketing Expert) Skills
Michael Gonzalez (Product Marketing Expert) Education Details
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Gpa Overall Of 3.5 On A 4.0 Scale.0
Frequently Asked Questions about Michael Gonzalez (Product Marketing Expert)
What company does Michael Gonzalez (Product Marketing Expert) work for?
Michael Gonzalez (Product Marketing Expert) works for Melrose Management
What is Michael Gonzalez (Product Marketing Expert)'s role at the current company?
Michael Gonzalez (Product Marketing Expert)'s current role is Marketing, More leads, SEO Lead Generation, Facebook Marketing, Linkedin marketing, Product marketing, Local Marketing.
What schools did Michael Gonzalez (Product Marketing Expert) attend?
Michael Gonzalez (Product Marketing Expert) attended University Of Central Florida.
What skills is Michael Gonzalez (Product Marketing Expert) known for?
Michael Gonzalez (Product Marketing Expert) has skills like Online Marketing, Social Media Marketing, Seo, Email Marketing, Customer Service, Contract Negotiation, Lead Generation, Web Design, Public Relations, Product Marketing, Local Marketing, Project Management.
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