As co-founder and Managing Principal at Valli Creative, I bring over 15 years of experience in copywriting, content strategy, and, more recently, media buying. My career started in TV with Out There With Melissa DeMarco and the NHL Network, followed by a move into radio as a host and producer at Moose FM in Muskoka. From there, I honed my craft in developing high-performing messaging across broadcast and digital platforms, from radio and TV to content marketing—always upholding the highest creative standards.I’ve had the privilege of partnering with 100+ clients, scaling their creative efforts, and fine-tuning their brand voice. I’ve proudly written for Tim Horton’s, Baffin, Stryker, Guidecraft, TouchBistro, E.P. Carrillo Cigars, Spin Master, Orchard Benefits, IATSE Local 873, Truefitt & Hill, and Derek Rose London, to name a few. In 2019, I co-founded Valli Creative, and we’ve since grown our global team, collaborating with fantastic agency partners and brands to deliver real, measurable results.