Michael Granados Email & Phone Number

Allentown, Pa, Us

Allentown, Pennsylvania, United States

The Director of Marketing provides leadership and execution of strategies that result in achieving ticket revenue and concert attendance goals for all ASA-presented concerts (orchestra and non-orchestra presentations) while deepening patron engagement and loyalty. Using a data driven approach with experience in strategies across a range of skill sets, including marketing planning, customer segmentation, media buying, creative direction, and public relations that effectively grow a subscription… Show more The Director of Marketing provides leadership and execution of strategies that result in achieving ticket revenue and concert attendance goals for all ASA-presented concerts (orchestra and non-orchestra presentations) while deepening patron engagement and loyalty. Using a data driven approach with experience in strategies across a range of skill sets, including marketing planning, customer segmentation, media buying, creative direction, and public relations that effectively grow a subscription and single-ticket audience base. • Create and direct all subscription, single ticket, and group sales marketing campaigns and strategy including direct mail, telemarketing, radio, e-mail, print, and web/digital to achieve revenue and attendance goals working within approved expense budgets.• Oversee the development of creative materials, including graphic design, sales messaging, copywriting, posters, program books, brochures/flyers, video, social media, web and other content.• Track and analyze ticket sales and oversee ticket pricing strategies; provide leadership in Box Office management and operations.• Lead all public affairs initiatives including drafting and disseminating of press releases, media relations & sponsorships, and cross-promotions with other organizations.• Oversee the development, execution and evaluation of subscriber engagement and appreciation initiatives. Show less

Annapolis, Maryland, United States

The Annapolis Symphony Orchestra (ASO) has a growing annual budget of $2.5 million and is a regional orchestra in the busy Baltimore/Washington Metro Area. In addition to presenting symphonic concert series at Maryland Hall in Annapolis and Strathmore Music Center in Bethesda Maryland, the ASO is the Orchestra for the Annapolis Opera and the orchestra of choice for prestigious presentations at the US Naval Academy. This role is responsible for the strategic development, execution, and… Show more The Annapolis Symphony Orchestra (ASO) has a growing annual budget of $2.5 million and is a regional orchestra in the busy Baltimore/Washington Metro Area. In addition to presenting symphonic concert series at Maryland Hall in Annapolis and Strathmore Music Center in Bethesda Maryland, the ASO is the Orchestra for the Annapolis Opera and the orchestra of choice for prestigious presentations at the US Naval Academy. This role is responsible for the strategic development, execution, and deployment of communications, consistent with the growth and impact goals of the ASO’s 5-Year Strategic Initiatives. A key component of this position is to lead a Digital Transformation to meet changing expectations of its constituents, including patrons, musicians, board members, staff, business partners, and the community at large.• Oversee annual marketing campaigns for Subscriptions, Single Tickets and Streaming.• Responsible for keeping the branding, positioning, and messaging of the ASO on target.• Develop and monitor expense and revenue budgets. • In charge of benchmarking and uncovering new technology opportunities across cost, productivity, quality, operating models, and agility. • Responsible for developing a digital strategy and innovation programs, setting up the ASO for a digital transformation, identifying priorities, phases, and the right pace of implementation. • Responsible for creating stunning digital experiences for ASO’s audiences. • In charge of the “digital office”, providing and capturing value from digital actions in social media and digital channels; including audience experience, audience research, branding, user experience (UX) design, user interface (UI) design, analytics, inclusiveness, and education. Show less

Bellingham, Washington, United States

The Historic Mount Baker Theatre (1927) in Bellingham, WA is 1517 seat former Fox movie palace and a busy presenting performing arts center (3 spaces) and rental theatre located between Seattle WA and Vancouver, BC. MBT presents a robust season of Broadway, Music, Dance and Music Events, is home to the Bellingham Symphony Orchestra as resident company and as of the pandemic has returned to presenting Classic Films featuring the original 1927 Wurlitzer Organ. Responsible for oversight of… Show more The Historic Mount Baker Theatre (1927) in Bellingham, WA is 1517 seat former Fox movie palace and a busy presenting performing arts center (3 spaces) and rental theatre located between Seattle WA and Vancouver, BC. MBT presents a robust season of Broadway, Music, Dance and Music Events, is home to the Bellingham Symphony Orchestra as resident company and as of the pandemic has returned to presenting Classic Films featuring the original 1927 Wurlitzer Organ. Responsible for oversight of the enterprise wide system software and hardware management; Audience View Unlimited serves ticketing, development, membership, education, concessions, merchandising and access control functions for the Theatre and is mission critical to successful business operations. Show less

Bellingham, Washington Area

Oversee daily box office operations with a staff of twelve selling subscriptions and single tickets, processing memberships and donations and serving as a community information hub.

Edinburgh, United Kingdom

World class customer service in an online retail environment. Rated number one in the UK for so long it seems common place but is actually the result of consistently adhering to core principals and relentlessly pursuing continuous improvement.

Edinburgh, United Kingdom

Supervising daily operations of ticket office during the busy festival season.

The Oregon Symphony has an annual budget of $18 Million and $9 million in earned income through ticket sales performing in the 2700 seat Arlene Schnitzer Concert Hall presenting 180 performances a year. The Oregon Symphony handles its own ticket sales in a storefront ticket office location and remotely at the venue using Tessitura and Ticketmaster.Create overall marketing plan, budget and revenue goals to drive annual increases in earned revenue; act as thought leader regarding best… Show more The Oregon Symphony has an annual budget of $18 Million and $9 million in earned income through ticket sales performing in the 2700 seat Arlene Schnitzer Concert Hall presenting 180 performances a year. The Oregon Symphony handles its own ticket sales in a storefront ticket office location and remotely at the venue using Tessitura and Ticketmaster.Create overall marketing plan, budget and revenue goals to drive annual increases in earned revenue; act as thought leader regarding best practices and opportunities in communication, marketing, sales, and audience retention and expansion; conceive and oversee research on audiences and market trends; serve as chief brand strategist. Show less

The Atlanta Symphony Orchestra has an annual budget of approximately $20 million and $8 million in earned income through ticket sales performing in the 1700 seat Atlanta Symphony Hall in the Woodruff Arts Center of which the ASO is a division. Other Divisions include the Alliance Theatre and the High Museum of Art as well as the ASO run Chastain Park Amphitheatre. The ASO handles subscription sales directly while single tickets are sold by the center’s Box Office using Tessitura. The ASO Season… Show more The Atlanta Symphony Orchestra has an annual budget of approximately $20 million and $8 million in earned income through ticket sales performing in the 1700 seat Atlanta Symphony Hall in the Woodruff Arts Center of which the ASO is a division. Other Divisions include the Alliance Theatre and the High Museum of Art as well as the ASO run Chastain Park Amphitheatre. The ASO handles subscription sales directly while single tickets are sold by the center’s Box Office using Tessitura. The ASO Season Tickets Office has a permanent staff of four with three additional seasonal staff during the subscription campaign season from February to September with campaigns running concurrently for the Classical Season and Chastain Amphitheatre summer season.Responsible for the overall coordination of the ASO's sales programs; collaborate with Artistic Planning team and others to ensure accuracy and appropriateness of programming in achieving institutional revenue goals; prepare annual budget, authorize expenditures, and track project costs to control expenses; set pricing strategy and collaborate with colleagues to position products or services to achieve maximum sales potential; plan and implement all aspects of subscription renewal and new acquisition campaigns; oversee telemarketing campaign for new patron acquisition; manage all communication tools for patrons, including integrated websites, Internet ticket sales, e-newsletters and e-commerce promotions; database management of multiple overlapping data sources (Marketing, Ticketing & Email) Show less

B.S; Of, Arts Administration; Music Literature And Business

High School Diploma, Music; Bassoon Performance