Starting June 2023, lead generative AI acceleration workstream across Dell global marketing to rapidly coordinate and capitalize on AI market opportunity. Goal is to establish Dell as the essential AI infrastructure provider. In March 2024, Forrester named Dell a Leader in the Forrester Wave for AI infrastructure solutions.

Lead a marketing strategy & operations team across a global product marketing organization, supporting critical areas of the portfolio including Dell APEX, Multicloud, and Data Security. Oversee strategy development, business operations, budget management, analytics, communications, and other key programs. Embrace day-to-day flex between strategic thinking and hands-on execution. - Mentor and develop team members to help drive their career growth and productivity; lead with empathy and self-awareness every day - Design and establish new operating models (org structure, process, tools, metrics) to increase organizational efficiency and alignment, evolving as the team grows and needs change - Develop portfolio marketing strategies, including annual and ad hoc planning processes, in coordination with product marketing teams and key partners; facilitate communication and decision-making with leaders and teams across global marketing - Build investment cases to land annual plan and incremental asks, including steering trade-off discussions; create and manage budgets to fuel key product marketing programs and meet business objectives - Harness data and analytics to extract actionable marketing insights, empowering teams to make strategic marketing decisions - Inspire and engage broader organization through internal comms, messaging, and team-building programs

Led a marketing operations team across a global product marketing organization, supporting the Dell APEX/Multicloud portfolio. Additionally, played Chief of Staff role driving operational excellence. Oversaw budget strategy & management, communications, executive meeting cadence, and other key programs. Embrace day-to-day flex between strategic thinking and hands-on execution. - Mentored and developed team members to help drive their career growth and productivity; led with empathy and self-awareness every day- Designed and established new operating models (org structure, process, tools, metrics) to increase organizational efficiency and alignment, evolved as the team grew and needs changed- Developed portfolio marketing strategies, including annual and ad hoc planning processes, in coordination with product marketing teams and key partners; facilitated communication and decision-making with leaders and teams across global marketing- Built investment cases to land annual plan and incremental asks, including steering trade-off discussions; created and managed budgets to fuel key product marketing programs and meet business objectives- Inspired and engaged broader organization to gel as a unified team through internal comms, messaging, and team-building programs- Drove efficient meeting cadence and executive touchpoints, including leadership meetings, offsites, and all-hands meetings; continuously prioritized and reconciled stakeholders to provide leadership with white space.

Joined Dell Technologies Global Marketing. Lead marketing operations for Dell Technologies on Demand (DTOD), Dell's aaS and flexible consumption solution.Key responsibilities:- Driving efficient and impactful operational cadence for DTOD marketing with a focus on strategic planning and executive engagement to socialize the benefits of DTOD, aaS, and flexible consumption solutions across the organization- Also lead marketing operations for the DTBU Marketing Chief of Staff & Strategy, Planning, & Operations team- Growing adoption of collaboration tools & technologies across a global team of 200 marketers to enable digital workspace productivity, including Teams, SharePoint, & Learning Studio rollout and training- Financial planning, reporting, & budget management- Operational performance benchmarking (i.e., people vs program spend allocations)- Reporting and analysis on market size, market share, & technology industry trends- Market research vendor relationships & contract negotiationPassionate about remote work & enabling an increasingly distributed workforce!

Scope of marketing organization grew to include services across Dell Technologies. More collaboration across DT including services marketing organizations at VMware, Pivotal, and RSA. Managed annual financial planning, budget allocations, and reporting, including internal & external spend benchmarking; built collaborative SharePoint tool to optimize budget management process across the team. Key responsibilities:- Change management- Marketing & organizational planning- Collaboration tools & technologies- Managing operational cadence for marketing leadership team (i.e., planning offsites, all hands meetings, staff meetings)- Reporting and analysis on market size, market share, & technology industry trends- Financial planning, reporting, & budget management- Operational performance benchmarking (i.e., people vs program spend allocations)- Market research vendor relationships & contract negotiation

Promoted to Consultant, leading marketing operations for Services Marketing Chief of Staff. Increasing emphasis on change management & driving collaboration across a growing global team of 100+ marketers. Created and socialized a product & services taxonomy during the Dell & EMC integration to familiarize sellers on each company’s services portfolio; is now a top performing sales enablement asset after 4 years.Key responsibilities:- Change management- Marketing & organizational planning- Collaboration tools & technologies- Managing operational cadence for marketing leadership team (i.e., planning offsites, all hands meetings, staff meetings)- Reporting and analysis on market size, market share, & technology industry trends- Financial planning, reporting, & budget management- Operational performance benchmarking (i.e., people vs program spend allocations)- Market research vendor relationships & contract negotiation

Completed EMC's Marketing Development Program and promoted to Senior Advisor. Dell acquired EMC during this time and the Services Marketing organization grew from 50 to over 100 marketers. Maintained focus on marketing operations & market intelligence, with change management becoming an increasingly important competency as we integrated two large marketing teams. Also became a remote employee at this time, supported by Dell's Connected Workforce program.Key responsibilities:- Change management- Marketing & organizational planning- Managing operational cadence for marketing leadership team (i.e., planning offsites, all hands meetings, staff meetings)- Reporting and analysis on market size, market share, & technology industry trends- Financial planning, reporting, & budget management- Operational performance benchmarking (i.e., people vs program spend allocations)- Market research vendor relationships & contract negotiation

Expanded market intelligence responsibilities to include marketing operations for a 50+ person marketing organization supporting a $6B+ business unit. Managed investor relations process for Services BU; measured bookings, benchmarked against IT services industry’s performance, and collaborated with Sales to highlight key customer wins in preparation of Services story for quarterly earnings calls. Additional responsibilities included:- Operational performance benchmarking (i.e., people vs program spend allocations)- Marketing & organizational planning- Managing operational cadence for marketing leadership team (i.e., planning offsites, all hands meetings, staff meetings)Existing responsibilities included:- Reporting and analysis on market size, market share, & technology industry trends- Competitive intelligence- Market research vendor relationships & contract negotiation- Financial planning, reporting, & budget management- Marketing dashboard & metrics- Collaboration with investor relations team on Services story & sales wins for earnings calls

Managed market intelligence for EMC Services Marketing, a $6B+ BU marketing organization delivering support, deployment, and consulting services at EMC Corp. Sized the IT services market annually, calculating total addressable market (TAM) for key market segments and reporting on industry trends; conducted quarterly performance benchmarking including market share & operational metrics like people vs. program spend allocations. Responsibilities included:- Reporting and analysis on market size, market share, & industry trends- Competitive intelligence- Managing market research vendor relationships & contract negotiation - Financial planning, reporting, & budget management- Marketing dashboard & metrics- Collaboration with investor relations team on Services story & sales wins for earnings calls

Completed MBA program at NYU Stern:- Graduated with distinction - VP Knowledge Management, Graduate Marketing Association- Specializations in marketing, business analytics, and change management

MBA Associate in retail marketing at Hess Corporation. Projects included the 2013 Hess Truck campaign, emerging technology partnerships, and social media management. After the internship, I consulted with Hess throughout the second year of my MBA program to manage ongoing marketing projects. Key accomplishments included:- Designed and presented an economic model for a customer loyalty program at Hess convenience stores, securing conditional approval from a team of retail VPs- Directed SEO and SEM strategic planning for the 2013 Hess Toy Truck e-Commerce campaign; managed agency partners across digital media to plan, coordinate, and measure campaign activity and performance

Advisor for Forrester Leadership Boards, a council of marketing executives focused on individual research engagement and professional networking. Key responsibilities included:- Designed research and engagement plans for marketing executives, supporting over 70 clients (>$2M in annual accounts) to establish Forrester as a trusted advisor & partnering with sales to secure renewals - Mitigated the attrition of dormant accounts through an innovative membership dashboard incorporating engagement metrics and recommending corrective actions to sales, outperforming Forrester account retention benchmark by 10%

Supported Forrester's Customer Intelligence research team, contributing to analyst reports and also managing content planning and research production. Key responsibilities included: - Managed research production and publication on key Customer Intelligence reports, including Forrester Wave vendor evaluations on database marketing service providers, social listening platforms, & online testing - Managed Forrester's Customer Intelligence online community, collaborating with cross-functional teams on its launch and analyzing weekly dashboard data to improve client engagement on the platform

Managed a not-for-profit economic development organization in suburban Philadelphia. Focused on grant writing, grant administration, community relations, and project management. Reported to the Board of Directors.

Managed grant writing and community relations for a not-for-profit community development organization in Philadelphia. Primary responsibilities included grant writing, community relations, and project management.