Michael Grudecki Email & Phone Number

Mchenry, IL, US

Mchenry, IL, US

Built on a foundation of compassion and curiosity, Heartland has been dedicated to transforming businesses with real-world solutions and dependable support for over 30 years. Whether it be through mobile technology, wireless technology, or our management services, #TeamHeartland is always ready to power up efficiency with technology solutions that draw.

Schaumburg, IL, US

• Successfully rebranded Strategic Mobility Group (SMG3), developing a consistent message across multiple marketing channels including Web, Video, Social Media, and Collateral – Print/Electronic
• Developed corporate identity and launched two newly created divisions of Strategic Mobility Group – SMG3Rx and Chicago Cloud Group
• Oversaw the successful launch of three corporate website releases in a 12-month period
• Conducted detailed market research, performed strategic planning, and developed and implemented new digital marketing strategies and plans in order to create brand awareness and increase sales and revenue
• Managed and optimized web content to increase Search Engine Optimization and rise the ranks to the top of search engine results
• Managed and executed 15 tradeshows/conferences nationally, generating a significant increase in leads from industry trade shows

Schaumburg, IL, US

• VICE PRESIDENT OF INSIDE SALES AND MARKETINGAs the Vice President of Inside Sales and Marketing, I was responsible for the leadership, development, and growth of the Inside Sales and Marketing teams. Successfully.
• Oversaw the management of advertising campaigns, public relations, trade shows and events, social media, promotions, print, digital, video, mobile media, web, SEO and Google analytics
• Developed strategies to incorporate PR and media to further enhance brand and build market share
• Created re-branding strategies and rollout schedules that allowed SMG3 brands to effectively thwart threats from key competitors
• Oversaw and managed the implementation of a demand generation solution including setup of Hubspot marketing automation software and integration with Salesforce.com; launched Company's first demand generation programs
• Successfully negotiated the annual increase of MDF (Marketing Development Funds) from key business partnersOutstanding Recognition:

Schaumburg, IL, US

• Developed company and product positioning, corporate messaging architecture, and corporate and sales presentations
• Developed go-to-market strategies, identified core target verticals/industries and built sales tools to address them
• Negotiated the increase of MDF (Marketing Development Funds) by presenting revised multi-channel marketing strategies
• Conducted operational reviews, sales leadership coaching, and performance management
• Responsible for regular sales forecasting and setting assigned quotas for Inside Sales
• Responsible for recruting new members to the Inside Sales team and the Marketing team

Schaumburg, IL, US

• Responsible for setting the vision and building and executing on the strategy for SMG3’s newly formed Inside Sales organization
• Developed 12-week training onboarding program including PowerPoints, study resource guides, and testing modules
• Recruited, interviewed, and hired a team of 5 Inside Sales Representatives within first 6 months of forming the Inside Sales organization
• Developed Inside Sales compensation plans that attracted and motivated key industry talent to work for the organization

Sugar Grove, IL, US

• MARKETING ADJUNCT INSTRUCTORInstruct semester-long courses and develop relevant curriculum in Introduction to Entrepreneurship, Principles of Marketing, Principles of Management, Entrepreneurial Finance, and Principles.
• Maintain mastery of course content to effectively challenge diverse student populations. Create and present effective material for frequent class sessions, maintaining a dynamic and engaging learning environment for.
• Incorporate technology and a dynamic communication style to successfully foster student learning.

• Self-motivated marketing executive with genuine passion, knowledge and 18 years of experience in integrated marketing, channel development, visual merchandising, and market research. - Recognized for quality in.
• B2B, B2C, channel marketing
• Brand development
• Brand positioning
• Business development
• Channel programs

• OWNER, CHIEF MARKETING OFFICERCreated and developed niche design concept retail business, providing full project planning, management, sales, marketing and design implementation for commercial/residential furniture and.
• Design and implement economical marketing strategies via paid and non-paid means including social media, print advertising, web-based and email marketing to increase sales 154% in year 2, 54% in year 3, and 42% in year.
• Research and develop annual business and marketing plans to maintain consistent profits and select key marketing channels including print, web, and social media options to maximize revenue.
• Develop marketing automation programs based on market segment to keep clients loyal to the brand, reducing the sales cycle by 40% while increasing repeat business by 75%.
• Achieve daily marketing initiatives for social media and weekly goals for print advertising. Promote 50+ various manufacturers and services including case goods, soft goods, financing options, and customer warranties.

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• SR. VICE PRESIDENT OF SALES AND MARKETING (2007-2009)DIRECTOR OF SALES AND MARKETING (2005-2007)DIRECTOR OF MARKETING (2005)MARKETING MANAGER (2005)Developed communication strategies and brand campaigns to assist.
• Increased revenues by 30% annually for three consecutive years through focus group implementation, marketing campaigns, deficiency identification, and sales team training.
• Developed marketing tools including sales literature, multimedia presentations, and internet-based learning tools and fact sheets. Targeted simultaneous direct mail and email campaigns to reach target audiences.
• Rebranded and launched internet marketing campaigns, increasing web traffic by over 200% while lowering pay-per-click expenditures by 85%.
• Developed rebate program to allow clients to pay up to $5000 of professional services prior to the start of the project and receive 10% discount. Received a 15% response rate on the direct mail campaign and increased.
• Oversaw launches of Software Suite including inventory tracking / RFID Automation, professional services and field engineering product including onsite installation, and project management/maintenance contract.

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Chicago, IL, US

• ACCOUNT EXECUTIVEManaged positioning of core products within market of a newly assigned territory, exceeding revenue quotas.
• Increased annual sales over $12.5 million annually, utilizing direct mail procedures, trade show presentations, email marketing tools, networking, referral production, print advertising, and personal meetings.
• Assisted in securing 125% of minimum quota within 6 months, growing territory to 148% within first 12 months.
• Established relationships with key Chicagoland developers to establish and grow account referral sources.
• Maintained accurate product knowledge and employed effective sales techniques to reduce sales cycle by 15% while increasing closure rates by 17%.

• MARKETING DEPARTMENT HEAD, ContractedOversaw improvement of client experience. Created intensive SWOT analyses to expose deficiencies and identify areas for growth. Held focus groups with key targets and stakeholders.
• Successfully created marketing campaign to address past inefficiencies, instilled confidence in clients and increased overall revenue by 8%
• Completed SWOT analysis to better target marketing campaigns, creating an overall improved client experience and increase in client retention by 17%

SENIOR MARKETING MANAGER (2001-2002)MARKETING MANAGER (2000-2001)Redeveloped print/ direct marketing strategies and led key marketing initiatives for B2B organizations in the manufacturing and software automation industries. Executed major campaigns, managing 4-person marketing team. Developed effective marketing plans within budget for small companies.

Lincolnshire, IL, US

CHANNEL MARKETING COORDINATOR (1999-2000)MARKETING ASSISTANT (1997-1999)Specialized in B2B marketing initiatives, focusing on creation and implementation of groundwork for successful channel programs. Helped establish channel-centric sales, achieving company goals. Managed tracking of product releases, advertising, direct marketing campaigns, marketing.