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• Successfully rebranded Strategic Mobility Group (SMG3), developing a consistent message across multiple marketing channels including Web, Video, Social Media, and Collateral – Print/Electronic • Developed corporate identity and launched two newly created divisions of Strategic Mobility Group – SMG3Rx and Chicago Cloud Group• Oversaw the successful launch of three corporate website releases in a 12-month period• Conducted detailed market research, performed strategic planning, and developed and implemented new digital marketing strategies and plans in order to create brand awareness and increase sales and revenue• Managed and optimized web content to increase Search Engine Optimization and rise the ranks to the top of search engine results• Managed and executed 15 tradeshows/conferences nationally, generating a significant increase in leads from industry trade shows• Created and integrated new promotional plans for social media which lead to an extraordinary growth of all the company’s social media accounts• Designed and implemented digital and social media strategies with a focus on inbound marketing and consumer retention• Communicated and worked closely with the CEO and other executives to ensure that the company’s vision and goals were met• Managed complex online marketing functions, including e-commerce, technology selection and implementation as well as implementing industry best practices to deliver initiatives across multiple mediums and channels• Built marketing strategies across all relevant media to support company's business objectives• Created growth strategy for business units, identified new business opportunities, and optimized overall digital media and strategic partner mix

VICE PRESIDENT OF INSIDE SALES AND MARKETINGAs the Vice President of Inside Sales and Marketing, I was responsible for the leadership, development, and growth of the Inside Sales and Marketing teams. Successfully leading multiple teams of individuals, my responsibilities included:• Oversaw the management of advertising campaigns, public relations, trade shows and events, social media, promotions, print, digital, video, mobile media, web, SEO and Google analytics• Developed strategies to incorporate PR and media to further enhance brand and build market share• Created re-branding strategies and rollout schedules that allowed SMG3 brands to effectively thwart threats from key competitors• Oversaw and managed the implementation of a demand generation solution including setup of Hubspot marketing automation software and integration with Salesforce.com; launched Company's first demand generation programs• Successfully negotiated the annual increase of MDF (Marketing Development Funds) from key business partnersOutstanding Recognition:• First recipient of the coveted “Management Leadership Award” -2018

• Developed company and product positioning, corporate messaging architecture, and corporate and sales presentations• Developed go-to-market strategies, identified core target verticals/industries and built sales tools to address them• Negotiated the increase of MDF (Marketing Development Funds) by presenting revised multi-channel marketing strategies• Conducted operational reviews, sales leadership coaching, and performance management• Responsible for regular sales forecasting and setting assigned quotas for Inside Sales• Responsible for recruting new members to the Inside Sales team and the Marketing team

• Responsible for setting the vision and building and executing on the strategy for SMG3’s newly formed Inside Sales organization• Developed 12-week training onboarding program including PowerPoints, study resource guides, and testing modules• Recruited, interviewed, and hired a team of 5 Inside Sales Representatives within first 6 months of forming the Inside Sales organization• Developed Inside Sales compensation plans that attracted and motivated key industry talent to work for the organization

MARKETING ADJUNCT INSTRUCTORInstruct semester-long courses and develop relevant curriculum in Introduction to Entrepreneurship, Principles of Marketing, Principles of Management, Entrepreneurial Finance, and Principles of Advertising.• Maintain mastery of course content to effectively challenge diverse student populations. Create and present effective material for frequent class sessions, maintaining a dynamic and engaging learning environment for students.• Incorporate technology and a dynamic communication style to successfully foster student learning.

- Self-motivated marketing executive with genuine passion, knowledge and 18 years of experience in integrated marketing, channel development, visual merchandising, and market research. - Recognized for quality in customer care, design conceptualization, client base growth, and brand management. Honest, reliable, and adaptive to changing client/company needs. - Record of success in conceptualizing successful market plans, executing effective communication, engaging customer base, and growing sales. Skilled in social media implementation.- Creative thinker with talents in negotiation, evaluation, troubleshooting, design, and management. Able to enhance value to client and partners through inventive product positioning, contact strategies, and effective plan coordination, maintaining tight budgets and schedule restrictions.Key Qualifications • B2B, B2C, channel marketing• Brand development• Brand positioning• Business development• Channel programs• Customer lifetime value• Digital marketing strategy• Direct marketing campaigns• Lead generation• Managed marketing communications• Market analysis, ROI• Marketing database• Marketing organization• Marketing plan development• Multimedia presentations• Pay-per-click campaigns• Process improvement• Product launching• Quality standards• Sales collateral• Sales promotions• Social media implementation / SEO Search Engine Optimization• Strategic, long-term planning• Website content development

OWNER, CHIEF MARKETING OFFICERCreated and developed niche design concept retail business, providing full project planning, management, sales, marketing and design implementation for commercial/residential furniture and construction industries. Conceptualized corporate philosophy, track general accounting, manage day-to-day business, and oversee long-term goals. Adapt specific marketing promotions and campaigns to attract dynamic client base and establish company as industry leader in design and service.• Design and implement economical marketing strategies via paid and non-paid means including social media, print advertising, web-based and email marketing to increase sales 154% in year 2, 54% in year 3, and 42% in year 4.• Research and develop annual business and marketing plans to maintain consistent profits and select key marketing channels including print, web, and social media options to maximize revenue.• Develop marketing automation programs based on market segment to keep clients loyal to the brand, reducing the sales cycle by 40% while increasing repeat business by 75%.• Achieve daily marketing initiatives for social media and weekly goals for print advertising. Promote 50+ various manufacturers and services including case goods, soft goods, financing options, and customer warranties (B2C).

SR. VICE PRESIDENT OF SALES AND MARKETING (2007-2009)DIRECTOR OF SALES AND MARKETING (2005-2007)DIRECTOR OF MARKETING (2005)MARKETING MANAGER (2005)Developed communication strategies and brand campaigns to assist company in entering all levels of available market. Transformed company image and reputation as a “hardware provider” to that of a “solution supplier” with key differentiators. Received consistent promotions as a result of increased revenues and rapid business growth. Maintained accounts for annual revenue of $8.2 million, managing a 13-person team in three different states.• Increased revenues by 30% annually for three consecutive years through focus group implementation, marketing campaigns, deficiency identification, and sales team training. • Developed marketing tools including sales literature, multimedia presentations, and internet-based learning tools and fact sheets. Targeted simultaneous direct mail and email campaigns to reach target audiences.• Rebranded and launched internet marketing campaigns, increasing web traffic by over 200% while lowering pay-per-click expenditures by 85%.• Developed rebate program to allow clients to pay up to $5000 of professional services prior to the start of the project and receive 10% discount. Received a 15% response rate on the direct mail campaign and increased project closures by an additional 12%, decreasing the time from quote to contract by 38%.• Oversaw launches of Software Suite including inventory tracking / RFID Automation, professional services and field engineering product including onsite installation, and project management/maintenance contract, exceeding company’s pre-sales goals by over 145%.

ACCOUNT EXECUTIVEManaged positioning of core products within market of a newly assigned territory, exceeding revenue quotas.• Increased annual sales over $12.5 million annually, utilizing direct mail procedures, trade show presentations, email marketing tools, networking, referral production, print advertising, and personal meetings.• Assisted in securing 125% of minimum quota within 6 months, growing territory to 148% within first 12 months.• Established relationships with key Chicagoland developers to establish and grow account referral sources. • Maintained accurate product knowledge and employed effective sales techniques to reduce sales cycle by 15% while increasing closure rates by 17%.

MARKETING DEPARTMENT HEAD, ContractedOversaw improvement of client experience. Created intensive SWOT analyses to expose deficiencies and identify areas for growth. Held focus groups with key targets and stakeholders, including clients, sales personnel, and customer service teams.• Successfully created marketing campaign to address past inefficiencies, instilled confidence in clients and increased overall revenue by 8%• Completed SWOT analysis to better target marketing campaigns, creating an overall improved client experience and increase in client retention by 17%

SENIOR MARKETING MANAGER (2001-2002)MARKETING MANAGER (2000-2001)Redeveloped print/ direct marketing strategies and led key marketing initiatives for B2B organizations in the manufacturing and software automation industries. Executed major campaigns, managing 4-person marketing team. Developed effective marketing plans within budget for small companies, maximizing impact and results. Composed investment summaries including media placement, target marketing, return on investment (ROI) forecasts, and consumer response rates.

CHANNEL MARKETING COORDINATOR (1999-2000)MARKETING ASSISTANT (1997-1999)Specialized in B2B marketing initiatives, focusing on creation and implementation of groundwork for successful channel programs. Helped establish channel-centric sales, achieving company goals. Managed tracking of product releases, advertising, direct marketing campaigns, marketing development funding, and website content.