Michael Severson Email & Phone Number

Detroit, Mi, Us

Plano, Texas, Us

• Develops marketing campaigns, strategy, messaging and plans to support achievement of automotive & transportation industry’s strategic revenue objectives• Leads in several areas of marketing, including campaign ownership, messaging, content development, project management, sale enablement, and training • Manages virtual internal and external teams to develop marketing campaign collateral to grow software business

Dearborn, Michigan, Us

• Provided strategic leadership and global product marketing direction for the halo supercar with operational responsibilities including pricing, promotion, sales, branding, distribution, customer communication, website, media, merchandising, and vehicle launch • Global operations lead delivering a world-class customer experience to VIP customers while maximizing efficiencies and resources• Established the brand for the luxury automobile with each new package iteration, working with cross-functional teams to devise innovative and engaging initiatives to maximize revenue growth • Launched and sold out the most expensive vehicles in Ford’s history, including the $1.2M GT MK II track car and the $850K Liquid Carbon limited edition; successfully increased transaction price by 35% through the introduction of ten limited edition, premium packages within the niche supercar market segment (through August 2022)

Dearborn, Michigan, Us

• Served as marketing lead with key technology partners including Google, Amazon, Apple, SiriusXM, AT&T, and Harman Car Audio, leveraged relationships and resources to grow technology monetization and drive adoption by 20% • Piloted introduction of automotive industry's first technologies including in-vehicle digital assistant and in-dash Waze integration, new technology options provided customers entertainment and convenience and positioned Ford as technology leader • Collaborated cross-functionally with key stakeholders to deliver Ford's first over-the-air software updates to deliver new customer features, enhance infotainment stability, and reduce warranty spend • Launched Ford's first in-vehicle Wi-Fi hotspot, installed assets to ensure technology was leveraged to build customer value and adopted to drive monetization strategy• Led cross-functional team to utilize technologies as opportunities to build customer value, led dealership training initiatives to ensure technologies were leveraged during the sales process • Served as key enterprise technology point of owner with key insights in competitive landscape, macro trends, emerging technologies, consumer sentiment and potential business opportunities

Dearborn, Michigan, Us

• Drove vehicle wholesale business with responsibility for sales and share growth, customer satisfaction improvement, and the implementation of OEM dealership growth programs. • Leveraged exemplary communication and relationship building skills as the manufacturer’s main point of contact to improve vehicle sales, product, and production related items. • Routinely ranked as a high performer, effectively taking over the lowest performing zone and transforming it into one of the top-ranking within one month. • Recognized as a national winner of the Focus RS promotion challenge – a marketing campaign consisting of a rally from Route 66 to the Formula 1 race at Circuit of the Americas – managing social media channel posts, engagement, and paid social advertising, distributing branded promotional items, and consumer product demonstrations

Dearborn, Michigan, Us

• Supported a market area consisting of multiple regions, zones, and stakeholders through the design and execution of programs that drove retail service traffic and maximized after-sales revenue. • Maintained responsibility for the growth of the Quick Lane service network and OEM extended service plan share, providing the business case to dealers, proving ROI, and securing buy-in. • Coordinated market area teams throughout the development and implementation of dealer financial and process improvement training programs.

Dearborn, Michigan, Us

• Activated growth of sales for OEM aftermarket parts throughout a third-party warehouse distribution network, building relationships and nurturing rapport to facilitate motivation to sell Ford parts. • Aided warehouse distributor sales teams with the creation of training and grassroots sales initiatives. • Ensured availability of part stock within each location across the country to facilitate sales growth.

Dearborn, Michigan, Us

• Performed key support to the OEM’s largest fleet customers with technical service and after-sales resources, ultimately maximizing vehicle productivity with world class customer service assistance. • Identified process improvements to increase efficiency in procuring and transporting products.

Dearborn, Michigan, Us

• Managed after-sales, customer satisfaction improvements, and the implementation of OEM dealership growth programs by providing hands-on training and development as a SME to field teams. • Worked collaboratively with regional teams throughout the preparation and integration of marketing initiatives focused on growing after-sales and improving customer satisfaction metrics.

Dearborn, Michigan, Us

• Oversaw after-sales growth, customer satisfaction standards, and OEM dealership growth programming as the manufacturer’s main point of contact for any sales, warranty, and extended service plan related items across approximately 70 dealerships.