• Concurrent role with Cox Media Group core focused job, leading a startup division in operations and technology development.• Set overall vision for this startup division, reinforcing growth, cost containment, and differentiation of product offering.• Maintained or shifted course through cross platform communication and collaboration as priorities changed and new challenges / opportunities arose.• Oversaw hiring, management, and development of 40+ direct reports across Content, Sales, Tech, and Operations.• Focused on innovation in a hyper-local space with new technology development, process and cost controls, and robust partnerships.• Streamlined employee onboarding time and effort by over 50%, including automation of all processes and procedures needed for a successful transition.• Guided weekly analytics/insights into consumer patterns, trend lines, and potential issues, displaying custom visualizations as needed.• Created and developed multiple layers of technology needed to launch a hyper-local content product including automated real time stitching in CDN, fully cloud based content networking and editing system, image engine with keyword detection for on live on-screen graphics, enhanced ad pod design with increased retention, custom local automation on website, and immersive landing page with higher than industry average conversion rates.• Developed high attribution digital marketing campaigns allowing full funnel filling of prospects and audience alike.• 360 degree approach to marketing using SEO, SEM, Social Media, Audience Segmentation, Differentiated Messaging, and Marketing Tech (Mar-Tech) Automation.

• Led extremely revenue-positive digital sales transformation, enhancing efficiency and net margins through cutting-edge solutions.•Integrated emerging technology and automation with zero capital investment, driving significant operational improvements.•Acted on investment opportunities, M&A transactions, and strategic partnerships for core and adjacent operations.•Maintained high-level relationships with strategic partners and CEOs to foster industry alignment and synergy.•Retained CMG’s two largest, highly at-risk automotive clients ($6M+ annual spend), utilizing an attribution-focused, automated, dealer-specific approach. Results included an improved return on investment, leading to a 30% increase in client spend.•Oversaw the hiring, management, and development of 40+ direct reports across various departments.•Created and developed multiple layers of technology needed to launch a hyper-local content product including automated real time stitching in CDN, fully cloud based content networking and editing system, image engine with keyword detection for on live on-screen graphics, enhanced ad pod design with increased retention, custom local automation on website, and immersive landing page with higher than industry average conversion rates.•Leveraged a custom analytic platform to visualize reporting instances for all digital products, further delivering high levels of attribution to the client and retention to CMG overall.•Evaluated all new potential vendors including use case development, terms negotiation, and onboarding with focus on core adoption.

•Reported directly to the COO, managing a team of 12 content developers, marketers, producers, and operations specialists•Developed GTM Strategy and maintained 10 sales verticals, including Automotive, Finance, Education, Lifestyle, Pets, DIY Home, and Banking.•Shifted corporate mindset while integrating non-traditional revenue solutions for 70+ markets generating $10M+ annually•Led Go-To-Market ideation, production, pricing, sales support, reporting/verification of revenue, and strategic planning of all non-traditional and developmental efforts.•Conceptualized and launched two cable networks utilizing existing marketing resources and with zero up-front cost or risk, each generating $12M in annual net cash flow. Maintained P&L for these networks, including sales reporting, revenue share calculation, and operational support.•Supervised all top-5% advertisers in customer retention and development. Oversaw all production, communication, publishing, and scheduling, along with real-time tracking during and post-campaign reporting.•Benchmarked all development initiatives at quarterly board meetings; created and frequently presented the COO’s board deck.•Presented weekly on individual market and group calls, answering questions and conveying the opportunities, struggles, and potential of custom content and non-traditional revenue. •Communicated results from and importance of non-traditional revenue opportunities in annual all-staff presentations.•Developed Go To Market Strategy and operational support for 10 extremely profitable content marketing sales verticals, including Automotive, Finance, Education, Lifestyle, Pets, DIY Home, and Banking.

•Provided integrated marketing support for all initiatives including growth marketing, customer acquisition marketing, digital marketing strategies, SEO, SEM, social media, and omni-channel marketing solutions.•Conceptualized and launched two cable networks, generating $12M in annual net cash flow with full P&L Responsibility.•Provided account management for top advertisers, overseeing campaigns and real-time results tracking.•Presented development initiatives and results at quarterly board meetings and weekly market calls.•Supervised top advertisers in customer retention and development, ensuring real-time tracking and reporting.•Engaged and supported all markets in digital and non-traditional revenue goal completion through research, training, side-by-side implementation, and diligent follow-up.

• Founded GmG, providing a range of creative and production services for both television and video• Managed company finances including budgeting, contracting, and reporting.• Served a large portfolio of companies and homebuilders, most with annual agreements.• Programmed for a local cable channel, managing promotions, ad sales, and production of on-air assets like business spotlights, race features, and interactive community content.