Michael Guerity Email & Phone Number

Concord, NC, US

United States

• Concurrent role with Cox Media Group core focused job, leading a startup division in operations and technology development.
• Set overall vision for this startup division, reinforcing growth, cost containment, and differentiation of product offering.
• Maintained or shifted course through cross platform communication and collaboration as priorities changed and new challenges / opportunities arose.
• Oversaw hiring, management, and development of 40+ direct reports across Content, Sales, Tech, and Operations.
• Focused on innovation in a hyper-local space with new technology development, process and cost controls, and robust partnerships.
• Streamlined employee onboarding time and effort by over 50%, including automation of all processes and procedures needed for a successful transition.

Atlanta, Georgia, United States

• Led extremely revenue-positive digital sales transformation, enhancing efficiency and net margins through cutting-edge solutions.
• Integrated emerging technology and automation with zero capital investment, driving significant operational improvements.
• Acted on investment opportunities, M&A transactions, and strategic partnerships for core and adjacent operations.
• Maintained high-level relationships with strategic partners and CEOs to foster industry alignment and synergy.
• Retained CMG’s two largest, highly at-risk automotive clients ($6M+ annual spend), utilizing an attribution-focused, automated, dealer-specific approach. Results included an improved return on investment, leading to a.
• Oversaw the hiring, management, and development of 40+ direct reports across various departments.

Remote Virtual Office Location

• Reported directly to the COO, managing a team of 12 content developers, marketers, producers, and operations specialists
• Developed GTM Strategy and maintained 10 sales verticals, including Automotive, Finance, Education, Lifestyle, Pets, DIY Home, and Banking.
• Shifted corporate mindset while integrating non-traditional revenue solutions for 70+ markets generating $10M+ annually
• Led Go-To-Market ideation, production, pricing, sales support, reporting/verification of revenue, and strategic planning of all non-traditional and developmental efforts.
• Conceptualized and launched two cable networks utilizing existing marketing resources and with zero up-front cost or risk, each generating $12M in annual net cash flow. Maintained P&L for these networks, including.
• Supervised all top-5% advertisers in customer retention and development. Oversaw all production, communication, publishing, and scheduling, along with real-time tracking during and post-campaign reporting.

• Provided integrated marketing support for all initiatives including growth marketing, customer acquisition marketing, digital marketing strategies, SEO, SEM, social media, and omni-channel marketing solutions.
• Conceptualized and launched two cable networks, generating $12M in annual net cash flow with full P&L Responsibility.
• Provided account management for top advertisers, overseeing campaigns and real-time results tracking.
• Presented development initiatives and results at quarterly board meetings and weekly market calls.
• Supervised top advertisers in customer retention and development, ensuring real-time tracking and reporting.
• Engaged and supported all markets in digital and non-traditional revenue goal completion through research, training, side-by-side implementation, and diligent follow-up.

Charlotte, North Carolina Area

• Founded GmG, providing a range of creative and production services for both television and video
• Managed company finances including budgeting, contracting, and reporting.
• Served a large portfolio of companies and homebuilders, most with annual agreements.
• Programmed for a local cable channel, managing promotions, ad sales, and production of on-air assets like business spotlights, race features, and interactive community content.