Michael Guldager Email & Phone Number

Copenhagen, Dk

Copenhagen, Capital Region, Denmark

• Board and Management Counsellor in the urban development projects “Naturbydelen in Ringkøbing” and “Nørreport in Aabenraa”• Communications Partner - Nørreport in Aabenraa (urban development project) • Brand and Communications Manager – BLOX (multifunctional building in Copenhagen)• Steering Committee Member - Copenhagen's Cultural District• Project manager – Sales and letting of new buildings and historic portfolio properties• Project Manager - Marketing of the parking facilities in DOKK1, Aarhus, and BLOX, Copenhagen

Copenhagen, Capital Region, Denmark

• Board and Management Counsellor in the urban development projects “Naturbydelen in Ringkøbing” and “Nørreport in Aabenraa”• Communications Partner - Nørreport in Aabenraa (urban development project) • Brand and Communications Manager – BLOX (multifunctional building in Copenhagen)• Steering Committee Member - Copenhagen's Cultural District• Project manager – Sales and letting of new buildings and historic portfolio properties• Project Manager - Marketing of the parking facilities in DOKK1, Aarhus, and BLOX, Copenhagen

København, Region Hovedstaden, Danmark

• Brand and Communications Manager – BLOX (multifunctional building in Copenhagen)• Project Manager - Development of multisite webplatform for four urban development projects• Project Manager – Implementation of personal recommendations at realdaniabyogbygklubben.dk and in Realdania By & Byg's newsletters• Communications Partner – Nærheden (urban development project in Høje-Taastrup Municipality)• Project Manager – Havtorn (marketing of a senior housing community in Ringkøbing)• Project Manager - Sales and letting of new buildings and historic portfolio properties

København

• Communications Partner – “Kanalbyen in Fredericia” and “Naturbydelen in Ringkøbing” (urban development projects)• Project Manager - Oluf Bagers Plads in Odense (urban development project)• Editor/author - Urban development publications• Project Manager - Development of realdaniaby.dk• Project Manager - Marketing of the parking facilities in DOKK1, Aarhus, and BLOX, Copenhagen

Copenhagen Area, Denmark

Development and implementation of international communication strategy: Branding of the faculty and marketing of master's programs (recruitment of students).• Web: Development of LIFE's website in English with a focus on recruitment + development of sub-pages in 20 languages• Film: Development of an advertising film and seven films presenting LIFE's research competences (all in English) + running of international film competition 2010• Ambassador for LIFE: Development of an ambassador program for students and employees• Print: Development of printed information materials about LIFE in English, for example the international study guide• Campaigns: Development of online campaigns on international education portals• Advertising: Development of Google Adwords and Facebook ads• Fairs: Education fair in Poland 2010 – preparation and follow-up• Analyzes and evaluations: Conducting focus group interviews with international students, online evaluations of the importance of LIFE's international communication activities for international students' choice of LIFE and benchmarking of LIFE's European competitors (international marketing and recruitment)• Journalism: Conducted interviews with 12 international students and wrote articles about their experiences at LIFE for the English websiteResults:• Implementation of a business strategic international communication and recruitment effort at LIFE• 33% more international applicants in 2010 compared to the 2006-2009 average• 22% more international master's students in 2010 compared to 2009• 11% increase in the average number of unique visitors per month on LIFE's English website in 2010 compared to 2009Network participation:• Member of the "Marketing & Recruitment" network under the organization "European Association of International Education"

Copenhagen Area, Denmark

Responsibilities:• International marketing of LIFE• Recruitment of international exchange and graduate students• Nordic and Asian network cooperation• Project management in relation to LIFE's application for accreditation by the American veterinary organization AVMA• Internal communication about the possibilities for stays abroadCompleted projects:• Web: Development of LIFE's English website with a particular focus on recruiting international students• Printed information materials and merchandise: Development of printed information materials in English (e.g. LIFE's international study guide) and merchandise (e.g. ambassador folders)• Fairs: Preparation of, participation in and follow-up of educational fairs in Poland, Germany and Turkey• Joint marketing with university in the Netherlands: Development of websites, information materials and educational fair materials in collaboration with a strategic partner university in the Netherlands to promote two new joint degree programs• Accreditation in the USA: Project manager for LIFE's application for accreditation by the American veterinary organization AVMAResults:• 46% increase in the intake of international graduate students• 22% increase in the number of unique visitors to LIFE's English websiteNetwork participation:• Member of the "Marketing & Recruitment" network under the organization "European Association of International Education"

Responsibilities:• Development of the international part of DTU's intranet (launched in 2006)• Development of DTU's English website• Development of printed marketing and information materials in EnglishResults:• Increased use of the intranet among international students• Increased traffic on the English websites• Increased intake of international students

Business/Managerial Economics, Hd1

Business Economics and Business Understanding

Msc In International Business Communication, International Business Communication And English

Project Manager, Project Management

Journalism For Communication Professionals, Journalism

Student