- Lead key acquisition marketing efforts for Xfinity to drive business growth and demand generation - primarily targeting new prospects through internet, mobile, and entertainment-driven tactics- Oversee full 360-degree integrated marketing plans and executions in mass media (including TV, Radio, Online Video, and Audio, Digital, Social, and Print)- Ensure consistency across messaging and design that aligns with growth strategy and meets brand guidelines- Effectively partner with Xfinity brand team, internal marketing partners, senior leadership, creative agencies, plus internal growth, offer strategy, legal and divisional partners to see through successful campaign development and execution

- Owned site design and user experience for frontline and employee communications platform, mySource: an internal news and information site providing the latest product, sales, and business updates to an audience of over 100,000 users- Led a talented team of UX Designers, Graphic Designers, and Video Specialists, producing high-quality and on-brand content to enable the frontline for success- Served as internal brand team lead, ensuring site experiences and content met brand standards across Xfinity and Comcast Business site experiences- Collaborated with cross-functional business leaders and divisional partners to develop site content, including site pages, news articles, videos, job aids, and other interactive learning resources- Managed site maintenance and processes across divisional and regional site admins and authors

- Produced communications for Xfinity’s frontline sales representatives to help enable sales and activation of new product launches, tool updates, and sales activation programs within all sales channels- Supported division communication needs by collaborating with partners to create strategic and informed communication plans to ensure maximum reach and optimal user experience- Partnered directly with sales channels and product leads to synthesize complex information into digestible news articles and resources for frontline sales reps and team leaders

- Led the search and hiring of a new creative agency for the University’s undergraduate brand revitalization project, to improve how we speak and show up in front of prospective students and families- Worked hand-in-hand with creative agency to develop robust brand guidelines and key pieces of admissions collateral- Supported the search and hiring of a web-based digital agency to partner with us on our brand evolution journey and update an outdated web experience- Socialized messaging, design, and marketing concepts to senior university leadership and key stakeholders- Managed design requests and processes with multiple agency partners and internal audiences across a range of project scopes- Operated as an internal design house, producing various print and travel collateral, digital and video assets, and social ads- Managed print production and marketing material distribution for key recruiting moments- Worked with student work-studies to build and maintain an internal photography library with assets used in web and print publications

- Provided art direction and design for out-of-home digital and environmental executions in key markets across the country- Served as creative lead for the local Philadelphia market, working directly with local and national clients- Implemented corporate brand guidelines across client-facing marketing materials- Supported creative needs for marketing, sales, and operations teams

- Collaborated with other designers and developers on the construction of programs within an accessible web space to optimize dynamic interactive experiences- Designed interactive training programs for pharmaceutical sales representatives - Created displays and product packaging for promotional materials and trade shows- Designed print advertisements featured in trade magazines circulated within the pharmaceutical industry

- Designed templates for a children's magazine with museum gallery activities, puzzles, and challenges- Assisted in the development of an identity and branding for the official workbook- Collaborate with Senior Graphic Designer and Exhibit Designer

- Developed a new branding system of the Chinese & Mesoamerican galleries- Designed color palette, iconography, and typographic styles for permanently installed artifact plaque installations- Constructed plaques by hand and self-installed in galleries / Collaborated with designers and museum curators