Michael Hallman Email & Phone Number

I'm still accepting freelance work, but because of ALS I'm stepping back from my career permanently.

New York, Ny, Us

Led a cross-functional marketing team for the Americas for a SaaS provider in the affiliate and influencer marketing space. Devised and executed strategies for brand building, content marketing, PR and earned media, trade show and event planning. Worked with key stakeholders in sales, product, key accounts, and the partnerships team to ensure they received essential marketing support. Played an integral role in developing our martech stack, including Salesforce, Hubspot, Pendo, Demandbase, and Datorama.- Implemented Hubspot and Salesforce integrations and generated across-the-funnel nurture programs that led to a 35% increase in MQL-to-SQL conversions, 25% increase in new business opportunities, 20% increase in win rates, and decreased the average length of sales cycle by over 20%, from 13 months to 10 (all year-over-year figures).- Led a PR effort that increased our AMR earned-media placements by 125%, from four bylines in 2023 to nine in 2024.- In 2024, partnered with our sales team on multiple six-figure, competitor-takeaway contracts, including Target, Beyond.com, Wayfair, David’s Bridal, Casper, Bare Necessities, and more.- Instituted a robust multi-touch attribution system through Salesforce that gave the company its first genuine insights into the effectiveness of our various marketing campaigns through first-touch, last-touch, and even-distribution models.

Medical leave because #cancercansuckit

New York, New York, Us

Served as an instrumental part of SaaS startup redIQ’s executive leadership committee and a member of the leadership council for Berkadia’s Innovation and Transformation Teams, managing a budget of $1MM+ and a team of 10+ direct reports. Charged with the development of a sophisticated marketing technology stack geared towards lead generation, market segment analysis, market research, and in-depth market research coupled with performance data and proof points to fuel growth agendas. Provided direction for use of insights and analytics to drive positive outcomes for our clients and the company. Leveraged knowledge and trained others to use information to develop concepts, programs, promotions, and products that were relevant and impactful for redIQ and our clients.– Achieved 162.5% of marketing-generated revenue target in 2020 through the introduction of new account-based marketing strategies.– Boosted marketing-generated revenue by 56% YoY from 2019 to 2020 and accounted for over 50% of all new revenue in 2020. – Successfully delivered 148.7% of SQL target in 2020, showcasing a 77% YoY increase.– Drove client retention rates above 90% through the creation of a data-driven system to identify at-risk accounts in partnership with the account management team on an outreach program.

Chicago, Il, Us

Constructed an innovative content marketing discipline for a leading global commercial real estate firm while managing a team of designers, web developers, and content writers. Partnered with global VP of Marketing Analytics and Operations on the implementation and strategic development of new marketing automation platform. Orchestrated digital content strategies across all online platforms, driving traffic and engagement that translated to brand promotion. Implemented SEO best practices and designed/implemented creative marketing strategies to disseminate content.– Developed content strategies in partnership with global digital solutions team, service line leaders, and production leaders, increasing multifunctional win rates by 10%+.– Spearheaded a multifaceted team in development of a new website for the New York Tri-State Region, which became the model for the company’s new push for regional microsites country-wide.– Initiated multi-channel strategies to leverage multiple media formats, including video, social, blog, white papers, infographics, webinars, email, and more.– Successfully implemented Pardot as marketing automation platform while navigating the complexities of introducing synergy to the CRMs and marketing platforms of three global conglomerates post-merger/acquisition.

Norristown, Pa, Us

Established a unified brand identity upon the merger of two technology companies delivering both Software-as-a-Service (SaaS) and IT staffing solutions. Oversaw a team of marketing professionals and provided content, creative, digital, and events marketing, as well as PR and internal communications. Reported directly to the CEO and served as a member of the executive leadership team. Developed and executed strategy for building marketing technology stack to suit company's lead generation, product marketing, and market expansion goals. Directed marketing department by evaluating and developing marketing strategies, coordinating marketing efforts, and building awareness and positioning for company brands. Devised pricing strategies to maximize profits and market share.– Achieved a 30% YoY increase in revenue by winning multiple high-value new clients and up-selling large existing clients to new products, amplifying market share among clients of all sizes.– Spearheaded a 75% market expansion through market research and segmentation strategies, account-based marketing campaigns, and coordinated efforts with sales and executive leadership teams.– Introduced a cutting-edge marketing strategy that incorporated brand building, content marketing, SEO and SEM, marketing automation, targeted, dynamic content, account-based marketing, and events marketing.

Dallas, Tx, Us

Led an advanced, full-service marketing team for nine offices in the Greater Philadelphia Region. Coordinated with brokers and service line leaders to craft winning business development strategies. Collaborated with research in production of thought leadership materials while creating high-impact social media strategies and serving as single point of contact for all press and media relations.– Generated a 25% broker win rate through creation of highly effective marketing strategies.– Adeptly managed the social media strategy and achieved a 100%+ increase in followers.– Drove a 75% increase in positive press mentions through strategic oversight of PR operations.– Recognized as top marketing professional globally in 2015.

Advised clients and other marketing agencies throughout the Philadelphia region. Clients ranged from those with significant marketing and advertising budgets to small businesses needing to maximize their limited spends. Consulting expertise included: content marketing, account-based marketing, product marketing, digital analytics, SEO, SEM, PR, advertising, brand development, social media, and strategic consulting.