Co-Founder And Creative Director
CurrentCo-founder of The Bronx Brand, a platform for Bronx creatives and artists to showcase the vibrant creativity of the borough. Originally a streetwear line, the media platform expanded in 2017 to include a web series, podcasts, magazine, and local programming.- Strategically set B2C business plan, goals, and craft ICPs, personas, and target markets- Establish unified brand identify and messaging across all platforms (podcast, web, digital media, etc) - Develop marketing strategies for each ICP and channel, managing an extensive ad budget- Analyze data to maximize ad spend and reach, focusing on driving awareness and SOV- Create drip campaigns and nurture funnels, constantly iterating and A/B-ing to maximize conversions- Re-engage customers, reducing churn and CoA YoY