Michael Harbolt Email & Phone Number

Atlanta, Georgia, US

New York, NY, US

Chattanooga, Tennessee, US

Served as Chief Marketing Officer of Bellhop, an on-demand moving company, where I led both Marketing & Sales teams of 40+. Responsible for driving customer and revenue growth, inclusive of both inbound & outbound sales team as well as self-serve eCommerce revenue. I was also responsible for planning and successfully executing a full rebrand of the.

New York, NY, US

Led marketing at Pollfish, an Athens (GR)-based market research SaaS platform with the world's largest mobile respondent network (650 million consumers) and a modern sampling methodology called organic sampling, pioneered by Pollfish to address the shortfalls of traditional market research.* Owned revenue and customer growth at Pollfish, delivering on both.

Hebron, Kentucky, US

• Led audience and revenue growth, successfully transformed KeyMe from an early-stage start-up with 5 kiosks in NYC and less than 20 employees to a growth-stage company with 1200+ kiosks across 30+ states, 100+ employees.
• Owned the revenue and customer growth of KeyMe, delivering against growth metrics with an agreed upon profitability framework and developing an effective blueprint for expansion into new markets across three regions.
• Led B2B marketing, create content vision and strategy aligned with target decision-maker personas in multiple categories, develop positioning/messaging in partnership with Sales that drove demand and highlighted our.
• Conceptualized, executed and scaled a localized customer growth strategy leveraging a mix of marketing channels including SEO (local, organic), PR, paid acquisition, podcast, streaming and terrestrial radio, OOH and.
• Led mobile acquisition, monetization and retention strategy, grew downloads and mobile users by 5X through mix of owned, earned and paid channels; sourced behavioral analytics and mobile remarketing platform
• Spearheaded the full lifecycle of new products and features - from ideation, definition and scoping of requirements through to delivery - while partnering with team leads to prioritize the product roadmap based on.

New York, NY, US

• Brought on by CMO on a consulting basis to lead a cross-functional team to facilitate successful migration/upgrade from mid-market ESP onto enterprise CRM (Dynamics) and marketing automation platform and.
• Assess current sales and marketing landscape, develop a strategic framework and lead a cross-functional team to facilitate successful migration/upgrade from mid-market ESP onto enterprise CRM (Dynamics) and marketing.
• Conceptualize and execute a customer lifecycle strategy, including defining conditional workflows for high-value audience segments enabling highly personalized, automated communication aligned with key steps in the.
• Partner with Sales to develop client behavioral profiles, identifying signals indicating attrition or willingness to upgrade, develop cross-channel “listening posts” that trigger alerts to account owners based on these.

• Headed digital strategy, audience development, product and business development at a family entertainment (video, casual gaming) start-up. Grew Driver into 4th largest network in comScore's Family & Youth: Kids.
• Led digital product development, responsible for managing a pipeline of new digital video products and the development of a SaaS platform to facilitate the aggregation and monetization of audiences by strategic.
• Spearhead acquisition marketing across web, mobile and offline channels, driving validated audiences at optimal CPA through the conversion funnel, from initial lead to prospect to customer, and forecasting and.
• Prospect and develop a pipeline of strategic partnerships, perform strategic/financial/risk analysis to assess profit potential, opportunity size, and resource requirements and manage deal progression through pipeline.
• Develop programs and distribution capabilities to help content creators promote and market their content more effectively, including sourcing, negotiating and closing distribution deals with portals, video platforms.

• Led demand generation, branding and product marketing at mobile marketing agency and SaaS technology start-up with a proprietary "self-serve" mobile CRM / marketing automation solution.
• Developed and execute go-to-market strategy for mobile CRM and marketing solution enabling leading multinational CPG,media and retail companies to acquire customers via SMS/QR, and engage them via mobile delivery of.
• Led product marketing, responsible for developing the narrative/positioning of the platform and brand solutions, developed collateral to articulate this narrative and value prop to brand marketers in multiple verticals.
• Established direct relationships with customers, leveraged their insights coupled with secondary research to create compelling positioning and messaging that communicated features and services aligned to specific.
• Responsible for demand generation, including developing a pipeline of prospects through display retargeting, LinkedIn Networking, conferences; developed lifecycle content marketing to support closing of high-value.
• Led sales enablement, developed thought leadership pieces, case studies, insights and one-sheets aligned with key stages of the buying cycle; leveraged pilot campaigns (e.g., free trials) to facilitate conversion of.

New York, NY, US

• Launched and led a central digital innovation team responsible for working in partnership with marketers across 10+ BU's to execute strategy shift from brand marketing to acquisition marketing, put in place people.
• Hired to conceptualize/influence adoption of a “digital-first” product strategy to improve profitability and advantage evolving customer trends, resulted in 20% reduction in marketing spend, most profitable 2 years in.
• Pitched and acquired approval/funding from C-Suite to launch, build and manage a central innovation group (15 DR’s), provided strategic leadership, tactical support of new product launches by corporate team and 10+.
• Conceptualized Macmillan’s customer acquisition vision and strategy, sold approach to C-Suite, and collaborated with peers and matrix teams of marketers to execute strategy across all business units, resulting in 67%.
• Planned and executed the launch of three new digital communities aligned with most successful genres, staffed and grew communities to over 200K+ MUV’s in less than a year; leveraged acquired audiences to promote titles.
• Championed a “big data” vision and strategy to unify existing data sources (analytics, commerce, registration, social, mobile) and apply new third-party data to gain insight into customer behavior, increase targeted.

New York, New York, US

• Managing Director (GM) of Scientific American, promoted from Marketing Director and reporting into the President, with full P&L responsibility for the digital business, including a suite of web properties and digital.
• Promoted from Director, Online Marketing, responsible for managing the P&L for the digital business, including determining/managing the budget, forecasting revenue; reduced overall costs by 30%, increased ad revenue by.
• Strategic leader of digital product portfolio including digital subscription products, led project management and engineering teams responsible for managing the product pipeline, developing new products and features.
• Led audience development team responsible for rapidly scaling reach, engagement and monetization, leveraged earned, owned and paid channels to achieve 2X growth in audience share (1M – 2M+), 20% YOY increase in.
• Built and launched a vertical network consisting of large-scale content partners to achieve traffic parity with direct competitors, increase video and display inventory and facilitate syndication, licensing and.

New York, New York, US

• Head of audience development and product marketing for BusinessWeek Online, promoted from Marketing Manager. Grew audience size 3X through a mix of organic and paid channels; conceptualized, launched and drove adoption.
• Managed a multi-million dollar marketing and research budget, orchestrated a marketing strategy with an emphasis on organic SEO which tripled monthly uniques (1M-3M) from 2004-2007
• Responsible for digital product portfolio, including the premium MBA Insider product, developed new products and features to meet consumer demand and advertiser needs; repositioned existing products to align with.
• Re-launched Investing channel with strategic partner Capital IQ, transforming moribund site vertical with minimal advertiser appeal into the site’s most visited and best performing channel, partnered with Ad Sales to.

London, England, GB

• Managed Product Marketing at the FT, responsible for collaborating with global counterparts on the conceptualization and successful launch of new products and services, partnering with Circulation team to drive.
• Led product development in the US, working in partnership with global product and technology counterparts on the development of new products and features through the entire product lifecycle, including post-launch.
• Developed/launched a digital edition of the FT for the loss-leading Education sector, replacing the costly print fulfillment workflow with a digital workflow, realizing $500K+ annually in savings and providing suite of.
• Key member of a brand team focused on raising awareness of the FT brand in the Americas, including management of an advertising agency responsible for developing positioning strategies and buying media to raise brand.

New York, NY, US

Web Marketing Manager at NYIF, promoted from Direct Marketing Manager, responsible for launching an managing an e-commerce site, developing a global digital marketing strategy and partnering with regional counterparts to execute this strategy.

Responsible for driving e-commerce sales of online courses through multiple marketing channels, including portal partnerships, affiliates, media and paid search.

New York, NY, US

Managed St. Martin's Press' presence at academic conferences and events.