Michael Harthorne Email & Phone Number

- Manage electric vehicle education and outreach strategies and execution, plus B2B and B2C marketing for six EV charging pilots.- Manage B2B and B2C marketing efforts for eight customer-focused voluntary renewable energy programs.- Develop and implement web, SEM, email, and social media marketing plans.- Oversee annual plans and budget for EV and Renewable Energy marketing, outreach, and events tactics and campaigns.- Develop and host EV and Renewable Energy webinars, connecting directly with consumer and business customers.

Seattle, Washington

- Create public-facing marketing collateral including, but not limited to, emails, blogs, social media posts, web pages, and promotional landing pages.- Develop and test new marketing messaging through surveys and user testing.- Develop, manage, and operationalize new member engagement and retention efforts.- Write UX/UI for app and web.- Work with strategic partners to synergize their brand voice with that of Arivale.

Seattle, Washington

- Developed and implemented content strategies to appeal to new and existing media partners and maximize traffic.- Wrote, edited, and published up to a dozen stories per day.- Stories appeared on USA Today, Fox News, and more.- Spearheaded daily feature, “The Rundown,” that became a popular newsletter.

Los Angeles, Californa

- Led editorial team sourcing photos/videos from breaking news worldwide.- Tripled weekly U.S. users in first month through optimization of outreach and editorial strategies.- Doubled Twitter reach in a month by modernizing social media procedures.- Produced daily news videos.

Greater Seattle Area

- Managed team of 11 full-time and freelance reporters.- Created crime blog that grew to more than 800,000 page views per month.- Part of team that transformed KOMO into most-read TV news site in Pacific Northwest.- Met daily with TV and radio editors to shape the day’s coverage.- Led a team of Millennials to brainstorm editorial/marketing strategies.- Wrote up to 15 stories per day.- Managed up to 10 social media accounts.

- Wrote, took photos, and edited for weekly newspaper and daily website.- Oversaw creation and growth of new community news website.- Developed and managed freelance reporters and columnists.

– Edit/copyedit large number of stories for college paper.– Quick/accurate proofreading.– Headline writing and print layout experience.

– Cover college sports, news and features.– Experience writing accurately and meeting deadlines.

Bachelor Of Arts, Journalism

Graduated Cum Laude.

Content Marketing Fundamentals

Seminar on the fundamentals of content marketing, from strategy to content creation to analytics.