Michael Hayes

Michael Hayes Email and Phone Number

Senior Director, Global Digital Consumer Experiences @ Krispy Kreme
Burlington, VT, US
Michael Hayes's Location
Burlington, Vermont, United States, United States
About Michael Hayes

As a global marketing leader, I’ve been at the forefront of the evolutions in marketing for over 15 years and have a track record of implementing industry-leading programs and tactics. I’m passionate about developing unique solutions to complex problems with significant attention to detail. I continually provide incremental value that consistently extends my responsibilities and impact.In 2023 I joined Krispy Kreme as we embarked on a global transformation. I lead our global ecommerce business, digital platforms, social media, and paid media. Our team sets the strategy, builds new capabilities, and works with countries to improve their performance. I previously worked at Ben & Jerry’s for 12 years, most recently as the Global Head of Digital Marketing, Media, Ecommerce, and Technology leading a team of 15. I developed a global center of excellence by setting the strategy, developing best practices, and providing ongoing support across communications, digital marketing, content, media, ecommerce, and technology. I led the development of the annual brand strategy for global markets encompassing strategic market development, product strategy, go-to-market tactics, and channel approach. In addition, I am a skiing and cycling athlete as well as a brand ambassador for top outdoor industry retailers including J Skis, Arc’teryx, SunGod, GOREWEAR, and GoPro. I’ve developed an audience of over 200K followers on social media. I create content that influences brand selection and encourages an outdoor lifestyle.I bring a dedication to my work and a passion for delivering solutions in a constantly evolving landscape. Developing new innovations and creative strategies that grow global businesses is where I thrive.

Michael Hayes's Current Company Details
Krispy Kreme

Krispy Kreme

View
Senior Director, Global Digital Consumer Experiences
Burlington, VT, US
Website:
krispykreme.com
Employees:
9885
Michael Hayes Work Experience Details
  • Krispy Kreme
    Senior Director, Global Digital Consumer Experiences
    Krispy Kreme
    Burlington, Vt, Us
  • Krispy Kreme
    Director Of Global Digital Consumer Experiences
    Krispy Kreme Apr 2024 - Present
    Us
  • Krispy Kreme
    Director Of Global Ecommerce
    Krispy Kreme Jun 2023 - Apr 2024
    Us
  • Ben & Jerry'S
    Global Head Of Digital Marketing, Media, Ecommerce, & Technology
    Ben & Jerry'S May 2020 - Dec 2022
    South Burlington, Vt, Us
    Responsible for providing thought leadership, strategies, and executional oversight that result in accelerated growth for Ben & Jerry’s global business. Led brand strategy, media, digital marketing, e-commerce, web development, retail technology and marketing technology.
  • Ben & Jerry'S
    Global Head Of Digital Marketing
    Ben & Jerry'S Jan 2018 - Apr 2020
    South Burlington, Vt, Us
    Led digital marketers, brand managers, creatives, web developers and outside agencies to ensure success in brand communications, media, marketing technology, and e-commerce.
  • Ben & Jerry'S
    Senior Global Digital Marketing Manager
    Ben & Jerry'S Jan 2017 - Dec 2017
    South Burlington, Vt, Us
    Managed Ben & Jerry’s Global Digital Marketing Team. Responsible for Ben & Jerry’s digital strategy, social media, websites, digital media, content development, search, e-commerce, CRM, and marketing technology.
  • Ben & Jerry'S
    Global Digital Marketing Manager
    Ben & Jerry'S Jun 2015 - Dec 2016
    South Burlington, Vt, Us
    Responsible for global strategy, innovation, and governance. Duties included creating and implementing tactics for digital media, content, publishing, social media, e-commerce, CRM, and measurement.
  • Ben & Jerry'S
    Digital Marketing Manager
    Ben & Jerry'S Jun 2013 - Jun 2015
    South Burlington, Vt, Us
    Responsible for developing and executing U.S. digital marketing for both the packaged and retail business. Duties included digital strategy, social media, content, media, and creating and implementing global digital campaigns.
  • Ben & Jerry'S
    Assistant Digital Marketing Manager
    Ben & Jerry'S May 2012 - Jun 2013
    South Burlington, Vt, Us
    Responsible for developing and executing U.S. digital marketing programming and social media engagement strategies that contribute to the achievement of brand objectives for both the packaged and retail business.
  • Ben & Jerry'S
    Integrated Marketing Specialist
    Ben & Jerry'S Jan 2011 - May 2012
    South Burlington, Vt, Us
    Responsible for executing Ben & Jerry’s consumer facing marketing projects such as a mobile sampling program via social media, event sponsorships, a college ambassador program and managed Ben & Jerry’s presence on social media.
  • Magic Hat Brewing Company
    Associate Brand Manager
    Magic Hat Brewing Company Sep 2010 - Dec 2010
    South Burlington, Vt, Us
    Responsible for developing Magic Hat's annual plan including product, promotions, events, digital marketing, and public relations. Managed the execution of the strategy working with agencies and sales. Cultivated and maintained relationships with corporate partners, wholesalers and retailers.
  • Magic Hat Brewing Company
    Wizard Of Wonderments And Digital Delights
    Magic Hat Brewing Company Feb 2009 - Sep 2010
    South Burlington, Vt, Us
    Responsible for digital and event marketing. Duties included developing and creating website content, social media strategy and event sponsorship and management. Assisted in developing strategies and sales tools for a nationwide sales force.
  • Magic Hat Brewing Company
    Minister Of Fermentation Elation Relations
    Magic Hat Brewing Company Jan 2008 - Jan 2009
    South Burlington, Vt, Us
    Responsible for public relations for Magic Hat and its subsidiary, Orlio Organic Beer Company. Duties included event planning and management, circulating press releases and producing digital content.

Michael Hayes Skills

Digital Marketing Social Media Marketing Social Media Integrated Marketing Public Relations Marketing Marketing Strategy Event Planning Brand Management Event Marketing Social Networking Online Advertising Management Strategy E Commerce

Michael Hayes Education Details

  • Saint Michael'S College
    Saint Michael'S College
    Art

Frequently Asked Questions about Michael Hayes

What company does Michael Hayes work for?

Michael Hayes works for Krispy Kreme

What is Michael Hayes's role at the current company?

Michael Hayes's current role is Senior Director, Global Digital Consumer Experiences.

What is Michael Hayes's email address?

Michael Hayes's email address is ha****@****ail.com

What is Michael Hayes's direct phone number?

Michael Hayes's direct phone number is +180292*****

What schools did Michael Hayes attend?

Michael Hayes attended Saint Michael's College.

What are some of Michael Hayes's interests?

Michael Hayes has interest in Civil Rights And Social Action, Politics, Environment, Science And Technology, Human Rights, Arts And Culture.

What skills is Michael Hayes known for?

Michael Hayes has skills like Digital Marketing, Social Media Marketing, Social Media, Integrated Marketing, Public Relations, Marketing, Marketing Strategy, Event Planning, Brand Management, Event Marketing, Social Networking, Online Advertising.

Who are Michael Hayes's colleagues?

Michael Hayes's colleagues are Kirby Compton, Lorena Goulart Dos Santos, My Nguyen, Dustin Lautieri, Laxmi Khadka Adhikari, Sarah Nelson, Mohammed Kagumba.

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