Mike Cassell Email & Phone Number

Boston, Los Angeles And New York, US

Brands: KFC, Scotts Lawn Care, Credit Karma, Constellation Wines + more

Boston, MA, US

Needham, MA, US

Worked to define the brand positioning and content strategy for the Ninja Foodi sub-brand.

Boston, Los Angeles And New York, US

• Brands: Burger King, Banana Boat, Hawaiian Tropic, Schick, U.S. Cellular, Boston Beer Company, + moreEvolved brand and content marketing strategies.Some core responsibilities include:
• Develop brand and digital strategies for key clients
• Lead pitches to acquire new business for the agency
• Manage a team of brand, social and digital strategists, and community managers
• Introduce innovative channels for clients to take advantage of

London, Greater London, GB

• Brands: Tide, Walmart, CheeriosActing as the strategic lead for all my clients’ digital initiatives, I was responsible for evolving their advertising executions for the social and digital space. In overseeing these.
• Evolve client relationships and develop new digital business for the agency
• Partner with digital vendors (Google, Facebook, Twitter, Pinterest, etc) to develop innovative executions
• Define KPIs to ensure digital campaigns are successful and meet their business objectives

Boston, MA, US

• Brands: Lysol, Mucinex, K-Y, Amopé, MegaRed, Airwick, Airborne, Veet, + moreAfter Genuine was acquired by IPG, I was chosen as one of the core team members to open the NY Office. In this role I was given the.
• Develop new business and maintain client relationships
• Manage a team of AEs and SAEs
• Act as the strategic lead and client partner for digital campaigns led out of the NY Office.

Boston, MA, US

• Brands: Franks RedHot, French's Mustard, Twisted Tea, Angry Orchard Cider, Lysol, Barbara's Bakery, Philips, + moreAt Genuine I was given the opportunity to participate in the discovery of new and emerging digital.
• Develop and maintain client relationships
• Managing digital projects while working with a full UX, design, development and digital media team
• Collaborate with multiple agencies to develop cohesive marketing campaigns
• Develop digital strategy for social media, website design and experiential marketing executions

Boston, MA, US

While interning at Small Army I gained an immense amount of planning, social media and advertising experience. On a daily basis, I was able to update various social media accounts, perform market research for their clients, and provide my creative input.

At Adroit I was a Marketing and Graphic Design Assistant. While working here I helped with many of Adroit's clients marketing by performing extensive research and designing collateral pieces for them. I was also able to create part of their brand identity by designing Adroit's logo and business cards.

Warwick, RI, US

When I was interning at the Newport Harbor Corporation I was able to gain experience in Marketing and Graphic Design. While working there I conducted market research on the corporation's restaurants and summer festivals. I also formatted menus and advertisements with various Adobe programs such as; InDesign, Photoshop and Illustrator.