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Michael is the CEO & Founder of Proud Management, a boutique influencer management company that works with a wide array creative talent who are good humans and on a mission to enact positive change in their communities.Michael is the former Director of Influencer Strategy & Content at Reach Agency, with an expertise in branded entertainment, talent management & identification, contractual development, and digital marketing. Overseeing the talent team, talent relationships & services, content development, and branded activations, Michael executed over 150 deals at Reach Agency, named by Ad Age as Small Agency of the Year in 2016, working with clients such as Nestle, Hallmark, Panda Express, Clorox and more.Michael previously shaped Quest Nutrition’s influencer marketing strategy to be one of the most revered in the space, helping Quest to be named the 2nd Fastest Growing Company in North America in 2014 by INC Magazine. Michael began his career at the multi-channel network, Fullscreen. He was one of the first to leverage YouTube best practices to identify and develop new-media stars. Joining Fullscreen in its infancy, Michael established the male lifestyle network featuring over 1,000 creators. Michael attended Syracuse University for filmmaking, and is Google certified in digital rights and audience development.
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Ceo & FounderProud Management Jun 2019 - PresentProud Management is a boutique talent management company working with creators who are highly conscious of their social following and character. In a world where new influencers are born overnight, Proud believes that it’s important, now more than ever, to be good role models, spread positivity, and fight for what you believe in. Proud is committed to helping their talent do just that — in addition to forming long-lasting partnerships with brands, IP development, merchandising, live events & appearances, social media consulting, and anything else that might come along the way. We cast a wide net for unique possibilities, and we've got your back! -
Director Of Influencer Strategy & ContentReach Agency Dec 2016 - Apr 2019Los Angeles, California, UsHead of the talent team and all influencer partnerships & brand campaigns within Reach Agency's stellar portfolio, which included clients such as Amazon, Clorox, Google, Hallmark, Nestle (Buitoni, DiGiorno, Dreyers, Hot Pockets, Lean Cuisine, Stouffers), and Panda Express. Executed over 150 multi-layered influencer deals, from casting stage through post-campaign analysis, ranging from recurring year-long deals to one-offs. -
Influencer Marketing ManagerQuest Nutrition May 2014 - Nov 2016El Segundo, California, UsInfluencer Marketing Manager focused on branded entertainment, cross-platform social strategy, content packaging, talent relations, audience development, partnerships, budget management, analytics & reporting, and identifying new digital business models. I created many of the highest performing content pieces on the brand's social media properties. My influencer marketing efforts have netted over 30M engagements, and I have delivered over 25M views to our owned-and-operated YouTube channels.Highlight works include: "Food For Thought," an 8-episode animated series (7M views) and "Explosive Pumpkin Pie Quest Bar Prank" (2.5M views). -
Talent ManagerFullscreen, Inc Nov 2013 - Apr 2014Playa Vista, California, UsManaged tier-1 YouTube influencers: 100k to 1M+ subscribers (for reference, at this time, the largest creators had around 1M subscribers), to develop their brands, monetize their fans, and strategize to leverage larger audiences across various social media platforms. Strong focus on creative dealmaking and content packaging. -
Network Manager, Partner ManagerFullscreen, Inc Jul 2012 - Nov 2013Playa Vista, California, UsSpearheaded the creation and growth of Fullscreen's owned-and-operated male lifestyle network, helping to scale the business before the company sold for a quarter of a billion dollars to AT&T. Responsibilities included producing original programming, overseeing network budgets, operating connected social media platforms, identifying new business partnerships, and managing, signing & enhancing the careers of tier-1 & tier-2 YouTube talent.
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Production AssistantHbo Mar 2012 - Mar 2012New York, Ny, UsCompleting assignments and tasks as a production assistant for HBO's "Game Change." -
Director'S Assistant, Producer'S AssistantFkps Company Jan 2012 - Feb 2012Assisted the director & producers during pre to post-production of Hallmark's "Meddling Mom." Responsibilities included preparing paperwork & releases, location scouting, and office coordinator tasks.Due to my exemplary work on this project and previous Hallmark & Lifetime tv movies, I was given the opportunity to direct and produce a Hallmark featured telenovela titled "La Vida Elegante" - a proud moment in my early career. I additionally oversaw scheduling, budgets, booking equipment & crew, casting, locations, and editing.
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Director'S AssistantSilver Screen Pictures Nov 2011 - Dec 2011Kelvin Grove, Qld, AuDirector's assistant during the production of Lifetime's "Of Two Minds." -
Videographer, EditorLeague Of Women Voters Jun 2011 - Aug 2011Washington, District Of Columbia, UsVideographer and editor of PSA's for the League of Women Voters of New York. -
Videographer, Editor, Reporter And Technical CrewPublic Access Television Corporation May 2010 - Aug 2011Camera operator, editor, on-location reporter, grip technician, sound & CG board operator.
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Student Peer AdvisorSyracuse University Aug 2010 - May 2011Syracuse, New York, UsEducated new Syracuse University students about the school's rules and regulations, campus, registration, and mentoring them throughout the year. -
Teacher'S Assistant For Experimental AnimationSyracuse University Aug 2010 - Dec 2010Syracuse, New York, UsAssisted students in the understanding of the patient art of stop motion animation through lessons and demonstrations.
Michael H. Curtis Skills
Michael H. Curtis Education Details
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Syracuse UniversityFilm
Frequently Asked Questions about Michael H. Curtis
What company does Michael H. Curtis work for?
Michael H. Curtis works for Proud Management
What is Michael H. Curtis's role at the current company?
Michael H. Curtis's current role is CEO & Founder at Proud Management.
What is Michael H. Curtis's email address?
Michael H. Curtis's email address is mh****@****syr.edu
What is Michael H. Curtis's direct phone number?
Michael H. Curtis's direct phone number is +151663*****
What schools did Michael H. Curtis attend?
Michael H. Curtis attended Syracuse University.
What are some of Michael H. Curtis's interests?
Michael H. Curtis has interest in Movies/television, Animation, Exercise, Traveling, Youtube, Basketball, Directing, Film And Television, Attempting To Cook, Running.
What skills is Michael H. Curtis known for?
Michael H. Curtis has skills like Influencer Marketing.
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