Michael Hearne Email & Phone Number

Minneapolis, Minnesota, US

Minneapolis, Minnesota, US

Memphis, TN, US

• Marketing leader focused on driving rapid growth through strategic planning, demand generation, authority building content creation, sales operations/enablement, and customer experience enhancements
• Grew company topline by 302% in the past 3 years by developing and implementing a customer-centric growth strategy and leading a team of marketers and agency partners responsible for omnichannel communications.
• Developed omnichannel promotional strategy for High-Density Nutrition products leading to significant topline growth
• Increased leads pipeline by 5k qualified customers through digital content marketing focused on accelerating word-of-mouth and building authority around key differentiators
• Spearheaded executive strategic alignment task force that reviewed all major investments against strategic alignment/performance targets resulting in the divesture of four businesses
• Led executive customer strategy task force that narrowed the company’s focus on core customers and led to the rationalization of two major customer groups and hundreds of products resulting in a 30% reduction in sales.

Arden Hills, Minnesota, US

• Led cross-functional business team and managed P&L as employee #10 of intrapreneurial start-up focused on disruptive innovation in non-medicated feed additives
• Grew full portfolio by over 500% by commercializing ten plus new products and driving production adoption to key the integrator and feed manufacturer customer segments
• Led strategic plan development and budget allocation process for $50M portfolio across key species: beef cattle, dairy cattle, swine, and poultry
• Developed an innovation stage gate and prioritization process, including robust financial proformas, that improved return on R&D spend
• Launched a re-branding of the business, including an integrated engagement plan, to set the foundation for the next 10 years and improved brand awareness by over 400%
• Negotiated with external supply chain partners to drive 10% improvement in performance with a 5% reduction in cost

Arden Hills, Minnesota, US

• Reported directly to CMO as an internal consultant for all business units including Dairy Foods (Retail, B2C, Foodservice, B2B / Industrial ), Purina Animal Nutrition (All Species), and WinField United (Agronomy)
• Managed Land O'Lakes brand licensed relationships, working with several other Fortune 500 companies to grow sales 16% more than their categories
• Orchestrated, negotiated, and implemented three major SaaS technologies (e.g. DAM, CRM – Salesforce.com, and Budget Management) that improved communications consistency, marketing attribution, and customer centricity
• Developed the standardized customer experience and business planning process for the entire $14B corporation, including voice of the customer and journey mapping best practices
• Formulated and co-led marketing and customer experience best practice training for 200+ marketing organization
• Directed RFP process and engagement with outside consultants to identify drivers of performance in Purina independent retail feed channel that led to a 5% increase in retention across 3000+ dealers

Arden Hills, Minnesota, US

• Managed the business P&L across all key segments of the Dairy Foods business unit ($100M - $1B), including brand strategy, marketing execution, and cross-functional team leadership
• Drove twelve major product innovation and renovation projects through the stage gate process resulting in 10M+ lbs of volume while meeting stricter industry regulations
• Led a front-end foodservice innovation pipeline discovery project that led to 400 product ideas and resulted in ten opportunities ($100M potential) that were vetted by the Operator Advisory Board
• Designed an analytical model to help quantify the size of the opportunity for different strategic laneways, including market sizing and financial impact leading to $10M in incremental gross profit over the next year
• Constructed the definitive non-commercial foodservice channel pricing model and process for handling price changes leading to steady customer retention and a 7% increase in gross profit

Boston, MA, US

Arden Hills, Minnesota, US

Minneapolis, Minnesota, US

• Logistics and demand planning partner for key business units. Managed warehouse and distribution center as part of the initial on-site rotational program.
• Forecasted customer demand using SAP APO, including merchandising events, that is used to determine production, distribution, and procurement for $1.2 billion business
• Advised 15 brand teams as an internal consultant for risk/waste mitigation, project timing/implementation, and promotional inventory execution
• Analyzed, forecasted, and optimized freight rates on SWAT team that rationalized General Mill's carrier base using state-of-the-art lane optimization and bid software that saved over $40 million, in turn receiving a.
• Responsible for over $60 million in annual material spend
• Managed 30 union warehouse personnel and galvanized them to improve warehouse efficiency by 9%

Mba, General Management

Bachelor Of Business Administration (B.B.A.), Marketing

Education record