Marketing leader focused on driving rapid growth through strategic planning, demand generation, authority building content creation, sales operations/enablement, and customer experience enhancements• Grew company topline by 302% in the past 3 years by developing and implementing a customer-centric growth strategy and leading a team of marketers and agency partners responsible for omnichannel communications, branding, and value-based messaging• Developed omnichannel promotional strategy for High-Density Nutrition products leading to significant topline growth• Increased leads pipeline by 5k qualified customers through digital content marketing focused on accelerating word-of-mouth and building authority around key differentiators• Spearheaded executive strategic alignment task force that reviewed all major investments against strategic alignment/performance targets resulting in the divesture of four businesses• Led executive customer strategy task force that narrowed the company’s focus on core customers and led to the rationalization of two major customer groups and hundreds of products resulting in a 30% reduction in sales orders while increasing profits• Built farm and fleet channel and product strategy and directly sold key product into Tractor Supply Company, including channel-specific packaging and pricing• Implemented SaaS CRM technology for 80+ person salesforce leading to increase in customer retention, improved internal collaboration, and increased lead and customer follow-up • Integrated automated customer satisfaction and voice of the customer processes with the CRM to collect new testimonials and quickly resolve negative customer experiences leading to a increase in net promoter score and far exceeding industry benchmarks• Outperformed industry digital engagement benchmarks by over 300% with a data-centric, account-based marketing approach that delivers targeted benefits messaging and promotional offers

Led cross-functional business team and managed P&L as employee #10 of intrapreneurial start-up focused on disruptive innovation in non-medicated feed additives• Grew full portfolio by over 500% by commercializing ten plus new products and driving production adoption to key the integrator and feed manufacturer customer segments• Led strategic plan development and budget allocation process for $50M portfolio across key species: beef cattle, dairy cattle, swine, and poultry• Developed an innovation stage gate and prioritization process, including robust financial proformas, that improved return on R&D spend• Launched a re-branding of the business, including an integrated engagement plan, to set the foundation for the next 10 years and improved brand awareness by over 400%• Negotiated with external supply chain partners to drive 10% improvement in performance with a 5% reduction in cost

Reported directly to CMO as an internal consultant for all business units including Dairy Foods (Retail, B2C, Foodservice, B2B / Industrial ), Purina Animal Nutrition (All Species), and WinField United (Agronomy)• Managed Land O'Lakes brand licensed relationships, working with several other Fortune 500 companies to grow sales 16% more than their categories• Orchestrated, negotiated, and implemented three major SaaS technologies (e.g. DAM, CRM – Salesforce.com, and Budget Management) that improved communications consistency, marketing attribution, and customer centricity• Developed the standardized customer experience and business planning process for the entire $14B corporation, including voice of the customer and journey mapping best practices• Formulated and co-led marketing and customer experience best practice training for 200+ marketing organization• Directed RFP process and engagement with outside consultants to identify drivers of performance in Purina independent retail feed channel that led to a 5% increase in retention across 3000+ dealers• Devised a customer-centric brand strategy for feed additive business team entering a new business category in a way that managed channel conflict and maintained $500M in addressable market opportunity

Managed the business P&L across all key segments of the Dairy Foods business unit ($100M - $1B), including brand strategy, marketing execution, and cross-functional team leadership • Drove twelve major product innovation and renovation projects through the stage gate process resulting in 10M+ lbs of volume while meeting stricter industry regulations• Led a front-end foodservice innovation pipeline discovery project that led to 400 product ideas and resulted in ten opportunities ($100M potential) that were vetted by the Operator Advisory Board• Designed an analytical model to help quantify the size of the opportunity for different strategic laneways, including market sizing and financial impact leading to $10M in incremental gross profit over the next year• Constructed the definitive non-commercial foodservice channel pricing model and process for handling price changes leading to steady customer retention and a 7% increase in gross profit

Logistics and demand planning partner for key business units. Managed warehouse and distribution center as part of the initial on-site rotational program.• Forecasted customer demand using SAP APO, including merchandising events, that is used to determine production, distribution, and procurement for $1.2 billion business• Advised 15 brand teams as an internal consultant for risk/waste mitigation, project timing/implementation, and promotional inventory execution • Analyzed, forecasted, and optimized freight rates on SWAT team that rationalized General Mill's carrier base using state-of-the-art lane optimization and bid software that saved over $40 million, in turn receiving a Champion's Award - General Mill's most prestigious award• Responsible for over $60 million in annual material spend• Managed 30 union warehouse personnel and galvanized them to improve warehouse efficiency by 9%• Piloted a project with the potential for $14 million in working capital savings by collaboratively reducing raw material warehouse usage through working with vendors to reduce lead times• Key member of campus recruiting team and leader of company-wide recruiting