Michael Hebda Email and Phone Number
Marketing & Sales Development Director, B2B Buyer Journey Expert, Helping You Grow Pipeline at
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athenahealth
Michael Hebda's Location
Greater Boston, United States, United States
Michael Hebda's Contact Details
Michael Hebda work email
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Michael Hebda personal email
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Michael Hebda phone numbers
About Michael Hebda
Results-driven, accomplished, and high-performing Sales Development Professional with 20 years of experience delivering business outcomes to B2B SaaS organizations. Dedicated to building processes that bring strategies, efficiencies, and team management into alignment with present and future business goals. Recognized and empowering leader with a strong record of creating effective buyer journey engagement, lead generation, and problem-solving expertise. A team mentor uniquely qualified to liaise between stakeholders with the ability to readily translate vision into actionable, value-added results.Key Competencies: B2B Lead Generation, SDR Activity Management, Buyer Journey Alignment, Team Leadership, Email/Voicemail/Discovery Call Scrip Messaging, Event Marketing, Data Analysis Contact Michael Hebda regarding job opportunities managing global SDR teams via phone (508-566-0031) or e-mail (mike.hebda@gmail.com).
Michael Hebda's Current Company Details
Athenahealth
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Marketing & Sales Development Director, B2B Buyer Journey Expert, Helping You Grow Pipeline
Michael Hebda Work Experience Details
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Marketing Campaigns, EpocratesAthenahealth Nov 2023 - PresentBoston, Massachusetts, Us• Plan, execute, and report on marketing campaigns across various channels.• Develop creative briefs for new campaigns, ensuring alignment with marketing objectives.• Support event planning and execution for both in-person and virtual events.• Utilize reliable data and feedback to continuously improve campaign performance.• Collaborate with creative teams to develop effective copy and creative assets.• Work closely with the martech owner to deploy campaigns, track metrics, and optimize performance.
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Marketing DirectorThe Geisheker Group Jun 2023 - PresentWatertown, Wi, Us• Research the target market to determine a persona to build the best audience demographics and psychographics for ad targeting.• Develop a marketing strategy plan to build and launch lead-gen programs for clients.• Create ads using Canva.com.• Create landing pages and A/B split tests using Unbounce.com with the goal of increasing incoming lead volume while decreasing CPL and CPA.• Leverage AI to help enhance and accelerate the creation of ad and landing page copy. -
Head Of Business Development - UsAkeneo Sep 2022 - Jun 2023Nantes, France, Fr• Implemented multi-channel /multi-touch cadence approach with personalization for speed-to-lead responses to inbound MQLs.• Continuously audit BDR ecosystem (processes, data flows, messaging) to identify and prioritize areas for improvement.• Coordinate with external BDR vendor to extend reach of internal team for outbound prospecting.• Collaborate with HR to identify and qualify BDR candidates for team growth. -
Global Sdr DirectorSightcall Mar 2021 - Sep 2022San Francisco, Ca, Us• Led SDR team to achieve 106% of quota for 2021• Established data-driven “conversational selling” methodology as center of SDR strategy• Implemented multi-channel/multi-touch sequence approach for SDR outreach efforts• Leverage outbound-to-inbound technique to engage prospects where they are in their customer journey• Provide supportive coaching/mentoring environment for the SDR team• Facilitate seamless collaboration between SDRs, AEs, marketing, and executive leadership -
Director Of Demand GenerationCapsifi Jul 2020 - Mar 2021Sydney, New South Wales, Au• Developed demand generation strategy for Australia-based software start-up focusing on increased brand awareness, lead generation & buying opportunity qualification, and expansion among existing customers• Built lead nurturing process for team with limited bandwidth, including the development of outreach messaging for emails, voicemails, and LinkedIn communication• Crafted lead qualification script/checklist for initial engagement discovery calls• Audited content library to align material with buyer journey to deliver the right message at the right time – identified gaps to prioritize content creation• Led brand refresh project including launch of new website -
Director Of Sales Development / Demand GenerationMega International Jan 2019 - Jul 2020Paris, Fr, Fr• Managed the sales pipeline using Salesforce CRM, Pardot, and Outreach SDR platform for a B2B enterprise architecture vendor with nine subsidiaries worldwide and $45M in annual revenue. • Established the first Sales Development Representative program, oversaw recruitment and training of SDRs, designed communication sequences with marketing campaigns, and developed messaging, which increased daily calls by 20% and personalized emails by 100%. • Coordinated with Account Managers on sales goals, forecasting, and growing key customer accounts valued between $150K-$3M, which included building client relationships and services. • Developed messaging and presentations for industry trade shows and conferences and created a market research survey technique to drive engagement, which generated 200+ responses per event. • Led the SDR team to nurture leads into buying opportunities, collaborated closely with U.S. marketing, sales, senior management, and corporate marketing teams in Paris, and coordinated U.S. SDR planning and marketing campaigns to drive qualified buying opportunities. • Oversaw tradeshows and conferences for the U.S., identified appropriate events, negotiated pricing, managed contract details, coordinated activities to prepare for events, and oversaw on-site execution. • Managed a team of SDRs and achieved an MQL to SQL conversion rate of 43% through coordinating marketing campaigns and aligning SDR sequences with Gartner and Sandler best practices. • Served as Project Lead for the creation of a package offering products and services at a lower price-point to support organizations with less mature architecture programs, which included collaborating with sales, marketing, and cross-functional teams to increase market share. -
Director Of MarketingMega International Jul 2015 - Jan 2019Paris, Fr, Fr• Managed, hired, and recruited a team of eight SDRs, four marketing staff, and 20 interns, set goals, reviewed messaging and engagement techniques, conducted performance evaluations, oversaw HR functions, and delivered training on SalesForce and marketing campaign development. • Created marketing and sales content, generated and qualified leads, nurtured leads through the early-to-mid stages of the buyer’s journey, developed and executed an annual marketing plan, managed an annual marketing budget valued at $360K, and oversaw third-party analyst relations. • Established U.S. operations from the ground up for a Paris-based software company, created operational and sales procedures, led marketing outreach, conducted cold-calling, and oversaw buyer engagement. • Redefined demand generation efforts in the US resulting in a 44% increase in annual qualified leads, drove 25% YoY revenue growth from 2011 to 2016, increased sales pipeline by 46% in 2018. • Delivered 500% ROI on the U.S. Gartner Symposium generating $6M in revenue from 2010 to 2018 and achieved 2000% ROI for the U.S. Gartner EA Summit over four years, resulting in $8M in revenue. • Managed all vendor relations regarding US conferences and events, which included contract and pricing negotiations, logistical coordination, and on-site execution of the event.• Coordinated all U.S. and global PR activity with MarketSmart and partnered with the PR representative to define strategy for press relations and news releases.
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Marketing ManagerMega International Dec 2008 - Jul 2015Paris, Fr, Fr• Coordinated with corporate executives to restructure MEGA’s strategic approach to third-party analysts., which led to a first-place market position in the Gartner Magic Quadrant for four years. • Co-created a Customer Advisory Board (CAB) consisting of VIP customers to shape product strategy and software features based on real-world market insight and feedback. • Served as Project Lead on MEGA’s 2013 global brand redesign, which included coordinating meetings and data exchange to prioritize decisions between corporate executives, the marketing team in Paris, media vendors, key U.S. team members, and the design agency.• Coordinated with clients for personalized branding requests to sell the value of enterprise architecture efforts internally, which included developing branding initiatives and messaging.
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Marketing CoordinatorMega International Jan 2005 - Dec 2008Paris, Fr, Fr• Established a comprehensive conference/tradeshow charter and methodology to increase ROI for each event, which included defining the role of each individual across all phases of the conference. • Oversaw the planning and execution of 2008 MEGA NA User Conference, collaborated with internal department heads and key customers to establish the event agenda, organized invitations and follow-ups, contracted the Gartner VP as the keynote speaker, and secured the event venue.• Established MEGA’s first online community portal, which enabled 24/7 access for customers to MEGA employees, other clients, and a video and documentation library. • Redesigned webinar strategy to shift from feature-focused webinars to a thought-leadership and best practices webinar program, which increased attendance from an average of 10 to 47 per webinar.
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Co-Founder / SalesAdestin Apr 2002 - Dec 2004• Coordinated with other founders to establish protocols and business strategies, conducted cold calling, introduced products, and established relationships with prospective clients including Target, Phillip Morris, AT&T, and Wyeth Pharmaceuticals. • Met with MEGA executives in Paris to discuss business strategy and expectations for establishing business operations in North America
Michael Hebda Skills
Lead Generation
Product Marketing
Management
Salesforce.com
Business Intelligence
Business Analysis
Enterprise Software
Strategy
Saas
Crm
Email Marketing
Marketing
Solution Selling
Product Management
Business Development
Marketing Communications
B2b
Michael Hebda Education Details
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Rhode Island CollegeMarketing
Frequently Asked Questions about Michael Hebda
What company does Michael Hebda work for?
Michael Hebda works for Athenahealth
What is Michael Hebda's role at the current company?
Michael Hebda's current role is Marketing & Sales Development Director, B2B Buyer Journey Expert, Helping You Grow Pipeline.
What is Michael Hebda's email address?
Michael Hebda's email address is mi****@****neo.com
What is Michael Hebda's direct phone number?
Michael Hebda's direct phone number is +178178*****
What schools did Michael Hebda attend?
Michael Hebda attended Rhode Island College.
What skills is Michael Hebda known for?
Michael Hebda has skills like Lead Generation, Product Marketing, Management, Salesforce.com, Business Intelligence, Business Analysis, Enterprise Software, Strategy, Saas, Crm, Email Marketing, Marketing.
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