Michael Hegarty Email and Phone Number
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Entrepreneurial advertising and marketing technology sales executive with strong business acumen, partner and investor with proven revenue producing and team building success. Pioneer in search engine marketing and programmatic display, evangelizing and selling one of the earliest search engine marketing (SEM) technology platforms and demand side platforms (DSP). Broad and deep understanding of the programmatic ecosystem, with 15+ years of experience helping ad agencies and Fortune 500 brands navigate the complexity of data-driven marketing, automation and rapidly emerging advertising technologies. Areas of expertise include Adtech, MarTech, SaaS, revenue growth, new business, solution selling, sales & sales leadership, sales strategy, revenue forecasting & pipeline management, programmatic, data, video, digital, automation, identity resolution, people-based targeting, attribution, ad servers, performance and brand marketing, demand side platforms (DSP), supply side platforms (SSP), data management platforms (DMP), connected TV (CTV). Professional training and certifications from The Trade Desk, Google, Momentum Leadership Group, Upstream Group, Creative Communications & Training inc, and 360i Learning Academy.
Trkkn
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Sr. Solutions Consultant - Google Marketing Platform + Google CloudTrkkn Jul 2023 - PresentHamburg, Hamburg, De
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Sr. Business Development Manager, Adtech & MeasurementIncubeta Jun 2021 - May 2023London, Central London, Gb -
Demand GenerationSelf Employed - Contract Jul 2015 - Mar 2020Work with a variety of Adtech businesses transitioning to a SaaS business model, launching addressable media products, enabling CTV automation and building identity solutions. Helped with strategic customer outreach, net new logo wins, prospect suitability assessments, sales strategy & technology demonstrations.
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Vp, Programmatic SalesUpfront Digital Media (Formerly Legolas Media) Dec 2012 - Jun 2014New York, New York, UsPioneered Programmatic Guaranteed for brand marketers. In 2013 we integrated Programmatic Direct, PMP and Open RTB channels through a single UI. Coupled with our DMP, this empowered Brands, Publishers, Trading Desks and Ad Networks to execute data driven guaranteed and/or non-guaranteed media for brand awareness, in-store sales lift, and direct response goals. Clients included General Mills, PepsiCo, Capital One, and Vivaki. -Built and led the national sales effort from the ground up; Media and SaaS. -Acquired by Undertone -
Vice President SalesNetmining Jan 2009 - Aug 2012New York, Ny, UsProvider of real-time display targeting solutions, including custom audience targeting, remarketing and video. With a unique Audience Scoring Engine that translates data into customer intelligence for audience planning, targeting, bidding and optimization. Some of Netmining's clients include Caesars, Sands, Hertz, Audi, Lord & Taylor, J.Crew, Mindshare, OMD, and Neo@Ogilvy, among others.-Led East Coast, Midwest & Southeast sales team. Responsible for 80% of US revenues.-Acquired by Dentsu -
Sr. Director, New Business360I - Division Of Innovation Interactive Apr 2005 - Aug 2009New York, Ny, UsResponsible for leading new business projects; including client communications, resource and pitch team assembly, presenting 360i value statement and working with client procurement and counsel through contract negotiation phase.-Led multi-million dollar (winner take-all) new business pitches for 360i marketing services and DSP technology. -Media planning & buying, SEM, SEO, display, social, creative, data & analytics, brand strategy & customer insight research. -Acquired by Dentsu -
Director + InvestorInnovation Interactive Feb 2003 - Aug 2007New York, New York, UsSince 2002, the company has delivered online marketing solutions for a growing roster of Fortune 500 clients through its three complementary digital divisions - 360i, an award-winning digital marketing agency, IgnitionOne, the world's first closed-loop Digital Marketing Suite and Netmining, an audience optimization platform. The company currently manages over $1 billion of digital media annually for a client roster that includes leading brand marketers and interactive agencies such as NBC Universal, Coca-Cola, MTV Networks, Kraft Foods, Reckitt Benckiser, JCPenney, MRM Worldwide, Digitas and others. -Held various sales and leadership positions across all divisions. -Ad Network, 360i marketing Services and IgnitionOne SaaS platform. -
Sr. Account ExecutiveInternet.Com Mar 1999 - Feb 2002
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Account ExecutiveInternet.Com Feb 1998 - Mar 1999
Michael Hegarty Skills
Michael Hegarty Education Details
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Salisbury University - Perdue School Of BusinessFinance
Frequently Asked Questions about Michael Hegarty
What company does Michael Hegarty work for?
Michael Hegarty works for Trkkn
What is Michael Hegarty's role at the current company?
Michael Hegarty's current role is Specializing in MarTech + AdTech | Currently enabling brand & agency growth in Google Ecosystem - GMP and Analytics | @ TRKKN.
What is Michael Hegarty's email address?
Michael Hegarty's email address is mh****@****eta.com
What is Michael Hegarty's direct phone number?
Michael Hegarty's direct phone number is +191749*****
What schools did Michael Hegarty attend?
Michael Hegarty attended Salisbury University - Perdue School Of Business.
What skills is Michael Hegarty known for?
Michael Hegarty has skills like Behavioral Targeting, Rtb, Social Media, Sem, Seo, Sales Management, Advertising Sales, Digital Media, Marketing Strategy, Customer Insight, Online Marketing, Ppc.
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