Michael Heintzelmann Email & Phone Number

Copenhagen, DK

Copenhagen, Capital Region, Denmark

• I oversee all Danish operations including HR, P&L, and accounting, reporting to the CEO. I lead 11 branches, formulating strategic business and annual plans, and managing key accounts. My focus areas include driving.
• Increased turnover by 20%, successfully growing the country's revenue to approximately 500 million DKK.
• Improved conversion rates through stratg consumer goods, Luxery goods, Furniture and Designegic marketing and sales initiatives.
• Improved Return on Advertising Spend (ROAS) by 60%, maximizing marketing investments.
• Grew traffic by 10% and average net buy by 10%, indicating stronger market penetration and customer engagement.
• Expanded the car sales category from 4 million to 15 million in the first year.

Ishøj, Denmark

• I developed a comprehensive business plan aimed at international expansion and optimized the product portfolio in collaboration with creative partners. My leadership has facilitated the insourcing and establishment of.
• Achieved a 30% growth in the first year by innovating our communication strategies and retail setup with a focus on Key Account Management (KAM).
• Developed and launched a new website and product portfolio, catering to the evolving needs of our digital customer base.
• Pioneered a digital marketing strategy that led to increased traffic, improved ROAS, and higher conversion rates.
• Expanded into new markets in Valencia, Spain, and Germany, demonstrating successful international market penetration.
• Implemented a digital concept for dealers and re-sellers, emphasizing conversion, trade communication, and point of sale efficiency.

Galten, Denamrk

• As CEO of Wecom, I oversaw the company's operations, specializing in media, content, and communication solutions. My role entailed comprehensive management across HR, organization, P&L, and Board reporting, with a.
• Led the adoption of innovative marketing techniques which improved brand visibility and consumer engagement across various SoME platforms.
• Executed strategic sales initiatives that resulted in a notable increase in market share and revenue growth.
• Developed and led a comprehensive team-building program that bolstered management efficiency and employee cohesion.
• Implemented a budgeting and financial system that improved financial controls and reporting accuracy.

Rådhuspladsen 37 1785 København V.

• At EB Online Casino & Betting, I held full operational command, shaping company strategy, managing finances, and ensuring compliance with the Danish Gambling Authorities and Board directives.Leading an organisation on.
• Led a transformative strategy that redefined the customer experience, resulting in enhanced customer loyalty and a significant upturn in customer lifetime value.
• Drove the company's strategic planning and execution, achieving a consistent increase in profitability and market competitiveness.
• Successfully navigated the regulatory landscape, ensuring full compliance while optimizing operational efficiency.KEYWORDSFast Moving Consumer Goods Country Manager Chief Commercial Officer. CCO Chief Executive Officer.

Rådhuspladsen 37, 1785 København V

• People management >40 employees and 5 department managers Responsibilities: Earnings (EBIT), volumes, turnover, investments and OPEX for the printed newspaper, magazines (both printed and digital) E-paper and.
• Optimized the organizational structure into the existing sales organization.
• Re-structuring EB Sales Organization to be in line with the digitalization disruption that is changing the market of media/newspaper.
• Combined sales activities from several places in the organization and integrated the distribution and Sales insights
• Heading up an investment project above 10 mio. DKK. The investment is to stop the declining market for printed media / news. The potential is a significant increase in revenues across the Group and increased customer.
• Strategic networking groups across the organization

Rådhuspladsen 37, 1785 København V

People management 10 employeesResponsibilities: Field force management, Key Account Management, Category Management and Communication B-t-B / B-t-CResults Double-digits growth rates in profit over the last three years for subscriptions and a growth of more than 50% in profits for the online business.

Responsibilities: Sales across medias, Concepts and participated in the negotiation for the radio stations media

Responsibilities: License portfolio from Pepsi, product development and marketing of the brands within the portfolioResults:My most successful result as a Brand manager for Pepsi at Royal Unibrew, was the plan to disrupt the introduction of Coke Zero – the world’s largest sugar free brand in sodas. The result is that Pepsi Max is the largest sugar free.

Results:As Export Manager at Royal Unibrew, I successfully moved three of my five markets into the ”Superliga”, which requires double-digit growth rates in two consecutive years.

Master Of Business Administration - Mba, Administration, Marketing Strategy

Strategy 2.0: Unlearning outdated industrial-era strategies and equipping participants with tools for agile/digital strategy development..

Leading Digital Marketing Strategy And Management Programme

Executive Leadership Program, Executive Leadership Program

Hd A, Business/Commerce, General

Iaa Master Class, Business, Management, Marketing, And Related Support Services

Diploma, Marketing/Marketing Management, General

Sport Management, Management

Over the period of October-December 2023, I participated in this exciting sports industry program covering key areas such as kickoff &.

Merkonom Marketing, Marketing/Marketing Management, General, Merkonom

Matematisk Student, Mathematic Student