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Experienced sales and organizational development professional, currently Country Director & CCO at Lauritz.com. Overseeing new digital platform development, logistics, business, and sales strategy. Successfully re-organized the company, optimizing focus onmarket attractiveness, digital marketing, and category management. Responsibilitiesinclude strategic planning for market share, revenue, and consumer retention. Expandedinto new sales channels and markets like Poland and Sweden.Formerly CEO at Ro Copenhagen, where I led digital platform development and re-organized the organization for marketing and retention. Previous roles include CSO for Ekstra Bladet, CEO for Ekstra Bladet Casino, and brand manager at Royal Unibrewoverseeing Pepsi Co. portfolio in various markets for 15 years.Global business experience emphasized maintaining strong stakeholder relationships forlong-term success. Management programs at Northwestern University, INSEAD & MiniMBA enhanced skills in customer journey/behavior and BtBtC, expanding my internationalnetwork.Believe data is crucial for successful execution; implemented strategies at Lauritz.com totransform into a digital e-commerce platform. Established a new sales organization withKey Account Management (KAM), focusing on BTB/BTC for growth through existing andnew customers.// Building and leading high-performance teams Leadership for me is about setting the stage for success and stepping back to let the team shine. I take pride in my ability to assemble, guide, and mentor high-performing teams—nurturing a culture of ownership, agility, and rapid execution. My hands-on approach has been central to fostering environments ripe for growth and profitability.// Developing Effective Sales and Marketing Strategies My approach to sales and marketing is pragmatic and focused on results. I specialize in identifying new market opportunities and enhancing the performance of existing channels. My methods involve combining proven sales tactics with clear marketing insights, making sure that our strategies are informed by solid data and implemented at the right moment for maximum impact.// Data-Driven Decision Making My approach to decision-making is straightforward and analytical. I rely heavily on data to inform strategy and action. This emphasis on data helps ensure that our marketing efforts are well-targeted and effective, leading to consistent growth in customer engagement and revenue.In my sparetime, I am a Proff Keepercoach Women at higest level
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Chief Sales OfficerGreens EngrosCopenhagen, Dk
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Country Director/Chief Commercial OfficerLauritz.Com Jan 2021 - Feb 2024Copenhagen, Capital Region, DenmarkI oversee all Danish operations including HR, P&L, and accounting, reporting to the CEO. I lead 11 branches, formulating strategic business and annual plans, and managing key accounts. My focus areas include driving business growth, e-commerce enhancement, and leading sales and marketing strategies. I excel in team leadership, financial control, and strategic business development, with a robust involvement in board-level decision-making.Leading an organisation on 180+ employess with 10 in direct referenceSkills: Leadership,P & L Management,Sales management & Strategy,E-Commerce Sales &StrategyDigital Marketing Strategy, Business DevelopmentStrategy, People Management, Omni-channel StrategyCategory Management & Strategy, Digital Strategy, Subscription Sales StrategyMarketing Strategy, FMCG, Luxery Goods, Furniture & DesignKey results:• Increased turnover by 20%, successfully growing the country's revenue to approximately 500 million DKK.• Improved conversion rates through stratg consumer goods, Luxery goods, Furniture and Designegic marketing and sales initiatives.• Improved Return on Advertising Spend (ROAS) by 60%, maximizing marketing investments.• Grew traffic by 10% and average net buy by 10%, indicating stronger market penetration and customer engagement.• Expanded the car sales category from 4 million to 15 million in the first year.• Achieved category growth in watches by 8% and in art by 12%, reflecting effective category management.• Turned EBITDA from negative to a positive 5 million in the first year, with subsequent growth to 8-12 million in the second year.• Implemented a new CRM system, Bloomreach, improving customer relationship management.• Launched 'BUY NOW' feature, achieving a 20% uptake within the first year. -
Managing DirectorRo Copenhagen Nov 2019 - Nov 2020Ishøj, DenmarkI developed a comprehensive business plan aimed at international expansion and optimized the product portfolio in collaboration with creative partners. My leadership has facilitated the insourcing and establishment of organizational structures and competencies necessary for a successful omni-channel sales and marketing approach. A strategic restructure of our market approach through channel strategies across all platforms has been a key focus. I have set RoCopenhagen on a trajectory towards a new brand positioning, creating a re-seller network and engaging with large consignment dealers.Leading an organisation on 10+ employeesSkills: Leadership,P & L Management,Sales management & Strategy,E-Commerce Sales &StrategyDigital Marketing Strategy, Business DevelopmentStrategy, People Management, Omni-channel StrategyCategory Management & Strategy, Digital Strategy, Subscription Sales StrategyMarketing Strategy, FMCG, Luxery Goods, Furniture & DesignKey results:• Achieved a 30% growth in the first year by innovating our communication strategies and retail setup with a focus on Key Account Management (KAM).• Developed and launched a new website and product portfolio, catering to the evolving needs of our digital customer base.• Pioneered a digital marketing strategy that led to increased traffic, improved ROAS, and higher conversion rates.• Expanded into new markets in Valencia, Spain, and Germany, demonstrating successful international market penetration.• Implemented a digital concept for dealers and re-sellers, emphasizing conversion, trade communication, and point of sale efficiency.• At RoCopenhagen I developed and launched a new website and product portfolio, catering to the evolving needs of our digital customer base.• At RoCopenhagen I pioneered a digital marketing strategy that led to increased traffic, improved ROAS, and higher conversion rates.• At RoCopehagen in front of new communication strategy -
DirectorWecom Feb 2019 - Oct 2019Galten, DenamrkAs CEO of Wecom, I oversaw the company's operations, specializing in media, content, and communication solutions. My role entailed comprehensive management across HR, organization, P&L, and Board reporting, with a strong emphasis on strategic commercial growth and operational excellence.Skills: Leadership,P & L Management,Sales management & Strategy,E-Commerce Sales &StrategyDigital Marketing Strategy, Business DevelopmentStrategy, People Management, Omni-channel StrategyCategory Management & Strategy, Digital Strategy, Subscription Sales StrategyMarketing StrategyKey results• Led the adoption of innovative marketing techniques which improved brand visibility and consumer engagement across various SoME platforms.• Executed strategic sales initiatives that resulted in a notable increase in market share and revenue growth.• Developed and led a comprehensive team-building program that bolstered management efficiency and employee cohesion.• Implemented a budgeting and financial system that improved financial controls and reporting accuracy.
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Ceo, Ekstra Bladet Spil A/S, Online CasinoEkstra Bladet Jan 2016 - Feb 2019Rådhuspladsen 37 1785 København V.At EB Online Casino & Betting, I held full operational command, shaping company strategy, managing finances, and ensuring compliance with the Danish Gambling Authorities and Board directives.Leading an organisation on 50+ employees with 5 in direct reference.Skills: Leadership,P & L Management,Sales management & Strategy,E-Commerce Sales &StrategyDigital Marketing Strategy, Business DevelopmentStrategy, People Management, Omni-channel StrategyCategory Management & Strategy, Digital Strategy, Subscription Sales StrategyMarketing StrategyKey results• Led a transformative strategy that redefined the customer experience, resulting in enhanced customer loyalty and a significant upturn in customer lifetime value.• Drove the company's strategic planning and execution, achieving a consistent increase in profitability and market competitiveness.• Successfully navigated the regulatory landscape, ensuring full compliance while optimizing operational efficiency.KEYWORDSFast Moving Consumer Goods Country Manager Chief Commercial Officer. CCO Chief Executive Officer CEO Chief Marketing Officer Managing Director Client Director Influencer Marketing Vice President Executive Vice President Senior Vice President. Landechef Landedirektør Administrerende direktør Adm. dir. Salgsdirektør kommerciel direktør. Conversion Culture Crowdculture Cost reduction Millennial Social Media Influencer Mitigate Risk Growth Management New Business Model. Client-centric Digitization Pivoting Generation Y Datification Big Data CTR ROI ROR Optimization Push Tolerance Blue-ocean thinking Blue sky thinking Break through thinking Thought leadership Growth Amplification Accelerated Integration Social Media Management Stratcom Omnichannel Subscription Based Business Model. FMCG Storytelling Consumer Products Media Entertainment & Sports. -
Director-Sales, Circulation And DistributionEkstra Bladet, Jp/Politikens Hus Jun 2013 - Feb 2019Rådhuspladsen 37, 1785 København VPeople management >40 employees and 5 department managers Responsibilities: Earnings (EBIT), volumes, turnover, investments and OPEX for the printed newspaper, magazines (both printed and digital) E-paper and subscriptions (including digital products). Print and distribution of Ekstra Bladet. Strategic marketing plans and channel strategies, together with cost/benefits analysesResults:• Optimized the organizational structure into the existing sales organization. • Re-structuring EB Sales Organization to be in line with the digitalization disruption that is changing the market of media/newspaper.• Combined sales activities from several places in the organization and integrated the distribution and Sales insights• Heading up an investment project above 10 mio. DKK. The investment is to stop the declining market for printed media / news. The potential is a significant increase in revenues across the Group and increased customer loyalty (bringing customer from print to digital). The project includes establishing contact to the anonymous consumer of the printed newspaper for recruitmentMember of• Strategic networking groups across the organization• Commercial leadership group, Ekstra Bladet• Business leadership Group, Ekstra Bladet• Director Group, JP/Politikens Hus• JP/Politikens Hus Mentorgroup
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Head Of Sales And Trade CommunicationEkstra Bladet, Jp/Politikens Hus Jan 2008 - Jun 2013Rådhuspladsen 37, 1785 København VPeople management 10 employeesResponsibilities: Field force management, Key Account Management, Category Management and Communication B-t-B / B-t-CResults Double-digits growth rates in profit over the last three years for subscriptions and a growth of more than 50% in profits for the online business.
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Key Account ManagerTv2 Radio Jan 2007 - Jan 2008Responsibilities: Sales across medias, Concepts and participated in the negotiation for the radio stations media
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Brand Manager, Pepsi Cola DanmarkRoyal Unibrew Jan 2005 - Jan 2007Responsibilities: License portfolio from Pepsi, product development and marketing of the brands within the portfolioResults:My most successful result as a Brand manager for Pepsi at Royal Unibrew, was the plan to disrupt the introduction of Coke Zero – the world’s largest sugar free brand in sodas. The result is that Pepsi Max is the largest sugar free soda in DK by distribution. -
Eksport Manager, Greenland, Iceland, Faroe Islands, Norway, SwedenRoyal Unibrew Jan 2000 - Jan 2005Results:As Export Manager at Royal Unibrew, I successfully moved three of my five markets into the ”Superliga”, which requires double-digit growth rates in two consecutive years.
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Key Account Consultant, Store Consultant, Sales Positions, Sales DriverRoyal Unibrew Jan 1991 - Jan 2000
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Platoon SergeantDen Kongelige Livgarde Jan 1987 - Jan 1990
Michael Heintzelmann Skills
Michael Heintzelmann Education Details
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Business Institute Denmark- MbaAdministration, Marketing Strategy -
Executive Leadership Program -
Business/Commerce, General -
Iaa Master ClassBusiness, Management, Marketing, And Related Support Services
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Iaa Diploma In Marketing & CommunicationMarketing/Marketing Management, General
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Innovative Sport ManagementManagement
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Holbaek Business School- Merkonom MarketingMerkonom
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Stenhus Gymnasium- Mathematic StudentMathematic Student
Frequently Asked Questions about Michael Heintzelmann
What company does Michael Heintzelmann work for?
Michael Heintzelmann works for Greens Engros
What is Michael Heintzelmann's role at the current company?
Michael Heintzelmann's current role is Chief Sales Officer.
What is Michael Heintzelmann's email address?
Michael Heintzelmann's email address is michael.heintzelmann@eb.dk
What is Michael Heintzelmann's direct phone number?
Michael Heintzelmann's direct phone number is +45331*****
What schools did Michael Heintzelmann attend?
Michael Heintzelmann attended Business Institute Denmark- Mba, Insead, Northwestern University - Kellogg School Of Management, Copenhagen Business School, Iaa Master Class, Iaa Diploma In Marketing & Communication, Innovative Sport Management, Holbaek Business School- Merkonom Marketing, Stenhus Gymnasium- Mathematic Student.
What skills is Michael Heintzelmann known for?
Michael Heintzelmann has skills like Business Strategy, Sales Management, Fmcg, Marketing Strategy, Customer Insight, Key Account Management, Trade Marketing, Fast Moving Consumer Goods, Sales, Retail, Marketing Management, Brand Management.
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