Michael Woods Email & Phone Number

Chicago, Il, Us

Greater Chicago Area

I am currently seeking opportunities in B2C, B2B and not-for-profit that allow me to use my extensive marketing skills in traditional and digital marketing, while making a valuable contribution.

Chicago

As the Senior Director of Marketing & Residential Sales, I lead strategic planning and execution for Marketing, Direct Sales, Bulk Sales and Local Customer Care.

Greater Boston Area

As the Director of Sales & Marketing I led teams responsible for the strategic planning and execution of initiatives and innovative campaigns that delivered consistent subscriber and product growth,while achieving revenue goals and objectives.

• As a Pro Bono Marketing Account Director, I led strategic brand marketing projects that clearly articulated the value propositions of non-profit organizations in critical need of consistent marketing communications. • Satisfied a critical need for consistent marketing communications through leadership of a brand marketing initiative that clearly articulated the organization’s value proposition. • Staffed and provided high-level guidance to client and pro bono team, ensuring project success by recognizing and solving complex organizational challenges throughout the project life cycle.

As a strategic marketing consultant, I led integrated marketing plans and sales strategies, creative development and tactical execution for Business-to-Consumer and Business-to-Business marketing campaigns and projects. Additionally negotiated media programs utilizing both traditional and digital advertising/e-commerce mediums.

As Regional Marketing & Communications Director, I developed marketing campaign strategies, media plans and creative direction for 7 consumer markets (greater Chicago Region, Central Illinois, Northwest Indiana and Southwest Michigan). Selected Achievements:• Grew market penetration from 1.7M to 2.1M subs from 2003-2009.• Successfully reduced churn 10%-18% (2006 – 2008) through planning and execution of multiple retention and CRM programs including product education, notifications, promotions, customer rewards and competitive customer win back.• Strategized numerous integrated, marketing campaigns for general, targeted and ethnic markets. Highlights included 2007 Comcast Video On Demand acquisition campaign featuring Chicago Bears Head Coach, Lovie Smith. The campaign successfully increased VOD usage by 8% and generated 10K new customers, winning a Telly Award.

As Vice President of Sales & Marketing, I built, managed and led high performing sales and marketing teams in development of marketing plans and execution of acquisition, retention, brand and new product development programs. Budgets from $2.1M to $4.6M.Selected Achievements:PRIME CABLE OF CHICAGO (acquired by AT&T Broadband/Comcast) - Chicago, IL Video and broadband provider, with $70M in revenues, servicing over 140K Chicago subscribers. Held various positions of increased responsibility through a series of mergers and acquisitionsVice President, Sales and Marketing, 1996-2001 Director, Pay-Per-View, 1994-1996

Business Management

Graduate of the NAMIC Executive Leadership Development Program

B.A; School, Radio, Television And Film (Mass Communications);