Michael Henderson Email & Phone Number

Nashville, Tn, Us

Columbus, Indiana, Us

Gather, organize, clean and aggregate digital marketing data. Map and connect data streams using multiple entity keys and attributes to aggregate data from multiple sources into Datorama software and give marketers holistic view of campaign efforts. Develop and use naming conventions to match ad campaign metrics across multiple ad platforms, business units and product lines. Create and place UTM links in ads and tags from Google Tag Manager on web page KPIs to gather organized campaign and landing page performance data.Work with marketers to develop marketing dashboards and reports in Salesforce's Datorama platform. Work with marketers to determine campaign goals, KPIs, landing page groups and key metrics for campaigns. Provide guidance and expertise in tracking and measuring digital campaign effectiveness. Create dashboards displaying live campaign and web page metrics, allowing marketers to track progress and effectiveness of campaign efforts.Lead self-formed team of 'Data Champions' consisting of one to two marketers from each Cummins business unit. Hold monthly meetings with team consisting of one to two marketers from each Cummins business unit to review campaign performance, encourage open communication across the greater marketing-communications team and share insights developed from marketing efforts.Manage around 70 advertising accounts for seven Cummins business units across four ad platforms. Undertook massive re-naming, organizing and documenting project to consistently name ad accounts, delete obsolete accounts and track marketers responsible for payment on each account in directory file.

Columbus, Indiana, Us

Columbus, Indiana, Us

Wrote and internally published 80 page Global Surface Mining Equipment segment packageThoroughly researched current global industry state and trends, regional industry state and trends, competitors in the engine space, competitors in the digital monitoring space, market share fluctuations and moreCollaborated with 19 stakeholders around the world to gather and report relevant information, leveraging their knowledge and expertisePlaced emphasis on visuals and readabilityAnalyzed class 8 build cycle to determine statistical events which tend to occur 6 months prior to a downturn in class 8 buildTested mixed moving averages and correlations between economic indexes, inventory volumes and third party factors to successfully identify two indicator-events relating to build-cycle downturnResearched medium and heavy duty fleet registration and purchasing habits - presented newfound knowledge and insights regarding the International Registration Plan to leadership

Columbus, Indiana, Us

Drive One Cummins initiative by creating comprehensive quarterly 'scorecard' report containing executive summary section, performance of eight North America region's section and section containing breakdown of three individual bus market segments. Share scorecard with 15 stakeholders ranging from sales representatives to account managers and directors. Build and establish sourcing database for Buy America compliance ahead of 2019 regulatory changes. Compile over 1,000 sources of individual engine-part country of origin data into single database consolidated from purchasing, trade compliance and the engine plant. Analyze over 200 shop order bills of materials across two segments and three engine models to determine current state of Buy America compliance and identify steps towards meeting future requirements.Build database from scratch to aggregate sourcing data and drop the average unknown engine part country of origin data from 32% to 10% to successfully determine state of compliance

Bloomington, Indiana, Us

President of 350-member student group, the largest student organization on IU campus, serving as the primary point of contact to IU Administration, Student Life & Learning, The Media School, and IU Real EstateLead a 22-member Board of Directors in management of station operations:- Set strategic vision to increase listenership and engagement and maintain Top Five “Best College Radio Station” ranking (10,000+ undergraduates) by the Intercollegiate Broadcasting System - Lead weekly board meetings, facilitating goal setting and accountability in all functional areas- Oversee $40,000 operating budget covering all equipment purchases and general expenses- Produce “Cultureshock” music festival, a $20k annual marketing and listener engagement event attracting 1,500+ attendees and “Pledge Drive Week”, a 5-day fundraiser contributing $5,000+ to annual operating budget- Oversee digital marketing/social media platforms to highlight station activities, PR, blog content, and to engage WIUX listeners online- Collaborate with student and university organizations to identify ways to grow listener base and engagementServing as Transition Leader for the complete relocation of radio station operations from current home to new 941ft2 space in the IU Media School – Franklin Hall building. (Summer 2017)- Proposed and secured approval for the floor plan of the new studio in IU Media School- Working closely with WIUX Board, IU Administration and IU Alumni to create shared vision to replicate the unique community/vibe of WIUX in the new space

Bloomington, Indiana, Us

Play music, read news, answer calls to the studio in professional, entertaining format.Entertain and inform listeners between sets of music. Actively serve on both the music and programming committee. Advertise show as well as station.Represent station in professional manner.

Bloomington, Indiana, Us

Maintain constant contact with promoters and bands trying to promote their music on our radio station.Manage and lead music committee of about 50 people in charge of reviewing music and decide what goes on our station's weekly rotation.Report weekly top 30 album chart to CMJ every TuesdayConstantly update station computer with current and local music that has been selected to be played in our rotationAttend weekly board of directors meetings to constantly improve the station as a whole.

• Attended meetings to review, evaluate and plan station’s marketing and promotions to better reach listeners through event tabling • Researched hundreds of Chicagoland area events to recommend the top events most appropriate for on-site visit from The Drive’s promotions team• Provided on-site event support to event marketing team three to seven events per week, engaging thousands of listeners and distributing merchandise to increase brand awareness and gain insight into listeners perceptions of the station • Assisted in the management promotional activities such as ticket giveaways, raffles and contests by interacting with promotional event guests, entering guests to win, and calling winners to ensure prizes were shipped and received

Marketing

High School