Michael Hernandez, Mba Email & Phone Number

Mission Viejo, Ca, Us

Mission Viejo, Ca, Us

Long Beach, Ca, Us

Atlanta, Ga, Us

Implement and drive controls to maximize profits, minimize losses, and safeguard hotel assets.Process payroll and State and Local occupancy and sales taxes.Manage compliance with State, Federal, corporate, and contractual laws and obligations.Prepare financial and operational reports and analyses for distribution to corporate and EOC.Lead and manage accounting team.

San Marcos, Ca, Us

Developed yearly budgets and quarterly forecasts for five hotel resorts with $16M in rental revenue.Recruited, managed and mentored Revenue Management team. Conducted Displacement analysis of market mix, ensuring optimal use of inventory.In conjunction with site teams, established, monitored, and maintained yielding strategy, rate programs, reservation process, marketing and promotions. Increased Developer Revenue 153% from $1.9M in 2015 to $4.8M in 2016.Increased Rental net income 40% from $3M in 2015 to $4.2M in 2016. Increased ADR 13% from $191.68 in 2015 to $216.38 in 2016.Decreased expenses $250K by outsourcing reservation agents to 3rd party call center.Increased bookings on proprietary website by 40% reducing commissions paid to OTAs.

Orlando, Fl, Us

Provided business intelligence and financial management to nine sales centers in Southern California and Mexico. Key business partner to Regional Leadership Team. Improved net sales performance by identifying strategic and tactical pricing optimization opportunities.Identified and led execution of opportunities to drive margin and implementation of cost saving initiatives, while maintaining guest service standards. Set regional, departmental and staff goals in alignment with strategic intents. Led FP&A team in the development of annual operating plans, forecasting and analyses of sales trends, as well as compensation plans for sales and marketing teams.Developed labor and cost per tour analytics, benchmarking metrics, resulting in labor cost savings of 3%.Spearheaded development and ensured proper accounting standards, internal controls and corporate policies and procedures were established and adhered to at all levels within the region, resulting in corporate audit scores in the high 90s.Recruited, supervised and mentored ten managerial level direct reports and 50 indirect reports, achieving the highest employee satisfaction rating, amongst the five regions, with a score in the mid-90s.Managed the refurbishment budgets and schedules as well as monthly accounting activities of the regions’ fixed assets. Ensured all financial reports, budgets, forecasts and other information required by Wyndham were accurately compiled, complied with GAAP and submitted within specified time limits, identifying variances, and making recommendations for improvements as warranted. Implemented compensation plans for Sales and Marketing executives and associates on a quarterly instead of yearly basis resulting in reduced labor cost.

Rosemead, Ca, Us

Conducted strategic financial analysis and reporting of budget, forecast, and cost controls for the $1.6 billion deployment of Smart Meters project. Led the implementation and management of new processes and controls. Provided detailed commentary regarding variances of actual results to budget and forecast. Served as liaison between department managers and Project Management Office.

Orlando, Fl, Us

Functioned as the strategic business leader and financial analyst in the Western Region with responsibility for maximizing results on sales exceeding $300M while mitigating costs across several projects.Increased market share, revenue, and profitability by pursuing new product sales through strategic pricing and targeted incentive offers.Key liaison between corporate, regional, and local site teams: ensured decision making that maximized project profitability and guest experience; supported external auditors with annual audits and compliance with Sarbanes-Oxley.Performed ad hoc planning and analysis including preparation of financial models, scenario analysis, profit and loss forecasts and trend analysis related to the current business, deal analysis and various business cases.Evaluated and advised on the impact of long range planning, introduction of new programs/strategies and plans including viability of acquisitions and strategic alliances.

Orlando, Fl, Us

Liaised between the field and corporate offices in Orlando, providing financial strategic support that facilitated the achievement of profit and key performance goals. ·Spearheaded the development and maintenance of a suite of reports consolidating key business metrics for eleven sales centers with sales in excess of $200M. Select reports were adopted company-wide.·Developed and enhanced existing models that identified and analyzed effectiveness of marketing programs; identified composition of variances and inventory shortages in relation to sales pace. ·Researched and prepared monthly reporting package for leadership team to facilitate strategic decisions based on present regional economics.·Maintained active dialog with sales distribution centers keeping abreast of marketing and sales initiatives and their impact to a project's budget; provided business counsel by advocating for their sound business decisions.

San Francisco, California, Us

Supported key finance administration and reporting activities and held direct responsibility for the annual operating budget, month end processing, reporting, and controls for the Mutual Fund Group with $32B in assets under management. Worked closely with the management team to help execute the vision and strategy for the organization by developing reporting, tracking key metrics and developing presentations to convey progress toward company initiatives.

Mba, Finance

Ba, Communications