Michael Friedberg Email & Phone Number

New York, United States

Hoboken, New Jersey, United States

Hoboken, New Jersey, United States

Oversee product marketing for trade publishing, including Business, Finance and Accounting, K-12 Education, and Professional Technology.

Hoboken, Nj

• Oversee global marketing strategy for the Dummies brand and key leadership franchises including Patrick Lencioni and Kouzes and Posner, increasing revenue and fostering long-lasting relationships with our internal brand teams and external partners.• Implement fully-integrated strategic marketing campaigns, leading international teams from sales, marketing automation, digital product development, ad/promo services, global product marketing, digital analytics, and content marketing. Maintain close author and brand contact to implement all aspects of marketing plans and produce quantifiable results.• As part of an inter-departmental team responsible for dummies.com, develop content strategy, use SEO tools and best practices to optimize content and increase user interaction and stickiness, and grow revenue through advertising and sponsorship opportunities.• Design and implement social media campaigns that leverage brand and partner platforms to drive and increase engagement. Measure KPIs using Google Analytics, ow.ly, and other analytic tools. • Responsible for design and implementation of print and digital advertising campaigns including media buys and performance monitoring of site traffic.• Balance interests of translation and licensing partners with dummies brand interests, enabling growth opportunities in international markets, while not compromising brand equity and ensuring consistent brand messaging.• In concert with teams from our Higher Education and Corporate Learning businesses, develop global strategic plans to drive revenue growth including future market and product extensions.

Hoboken/San Francisco

• Oversee global marketing strategy for Leadership and Management category, including Patrick Lencioni, The Leadership Challenge, Jon Gordon, Bill George, and Bolman and Deal.• Work closely with authors, sales teams, and third-party facilitator to execute successful bestseller campaigns.• Provide guidance to authors, author teams, and third party marketing and PR groups on author website creation, book sales to clients and corporations, and event strategies.• Collaborate with internal and freelance PR teams on publicity strategy, developing story ideas and creating materials for outreach. • Communicate marketing plans to all channels of sales through presentations and/or via Salesforce Chatter. Use Salesforce to track campaigns, and to monitor key leads and opportunities.• Work closely with sales reps and retail accounts on event-based and in-store merchandizing.• Manage and calendarize departmental budget.

Hoboken, Nj

• Oversee marketing strategy for Culinary, Hospitality & Gardening program. Collaborate with Editorial, Sales, Publicity, and global teams to develop comprehensive marketing plans that effectively and efficiently promote our brands, authors, and titles. Provide marketing approval, creative input, market analysis, and general guidance from acquisition to release.• Implement strategic plans for and create presentations to review performance of branded product with the Publisher and outside brand teams, including Weight Watchers, General Mills, Meredith, The Culinary Institute of America, and How to Cook Everything. • Work with Online Channel Development and Creative Services to design, develop, maintain, and market WileyCooks.com, HowToCookEverything.com, WileyCooks Facebook, and Wiley.com, making sure all sites are search engine optimized. Utilize Google Analytics and Google Insights to optimize SEM, Facebook, and other advertising campaigns.

• Assist VP of Marketing and Director of Consumer Marketing to maintain departmental budgets, track sales of titles, perform competitive research, and provide administrative support.

• Assist Production Manager and Editors to check printer’s proofs, PDFs, and f&gs, and manage correction cycle and delivery to printer. Copyedit and proofread author corrections.

• Organized and managed Next Day Conference Summaries (newspaper-style daily reports written from conference sites) and Clinical Management Modules (comprehensive reports on a specific medical condition) for a Web site offering information to primary care physicians, specialists, and other health professionals. Managed the on-site hotel/banquet arrangements in over 20 hotels from South Africa to San Diego.

Ma, Humanities And Social Thought

Continuing Education, Smarter Social Media For Journalists, Bloggers And Media Professionals

Ba, Comparative Literature

Education record