Michael Friedberg Email & Phone Number

New York, United States

Hoboken, New Jersey, United States

Hoboken, New Jersey, United States

Oversee product marketing for trade publishing, including Business, Finance and Accounting, K-12 Education, and Professional Technology.

Hoboken, NJ

• Oversee global marketing strategy for the Dummies brand and key leadership franchises including Patrick Lencioni and Kouzes and Posner, increasing revenue and fostering long-lasting relationships with our internal.
• Implement fully-integrated strategic marketing campaigns, leading international teams from sales, marketing automation, digital product development, ad/promo services, global product marketing, digital analytics, and.
• As part of an inter-departmental team responsible for dummies.com, develop content strategy, use SEO tools and best practices to optimize content and increase user interaction and stickiness, and grow revenue through.
• Design and implement social media campaigns that leverage brand and partner platforms to drive and increase engagement. Measure KPIs using Google Analytics, ow.ly, and other analytic tools.
• Responsible for design and implementation of print and digital advertising campaigns including media buys and performance monitoring of site traffic.
• Balance interests of translation and licensing partners with dummies brand interests, enabling growth opportunities in international markets, while not compromising brand equity and ensuring consistent brand messaging.

Hoboken/San Francisco

• Oversee global marketing strategy for Leadership and Management category, including Patrick Lencioni, The Leadership Challenge, Jon Gordon, Bill George, and Bolman and Deal.
• Work closely with authors, sales teams, and third-party facilitator to execute successful bestseller campaigns.
• Provide guidance to authors, author teams, and third party marketing and PR groups on author website creation, book sales to clients and corporations, and event strategies.
• Collaborate with internal and freelance PR teams on publicity strategy, developing story ideas and creating materials for outreach.
• Communicate marketing plans to all channels of sales through presentations and/or via Salesforce Chatter. Use Salesforce to track campaigns, and to monitor key leads and opportunities.
• Work closely with sales reps and retail accounts on event-based and in-store merchandizing.

Hoboken, NJ

• Oversee marketing strategy for Culinary, Hospitality & Gardening program. Collaborate with Editorial, Sales, Publicity, and global teams to develop comprehensive marketing plans that effectively and efficiently promote.
• Implement strategic plans for and create presentations to review performance of branded product with the Publisher and outside brand teams, including Weight Watchers, General Mills, Meredith, The Culinary Institute of.
• Work with Online Channel Development and Creative Services to design, develop, maintain, and market WileyCooks.com, HowToCookEverything.com, WileyCooks Facebook, and Wiley.com, making sure all sites are search engine.

• Assist VP of Marketing and Director of Consumer Marketing to maintain departmental budgets, track sales of titles, perform competitive research, and provide administrative support.

• Assist Production Manager and Editors to check printer’s proofs, PDFs, and f&gs, and manage correction cycle and delivery to printer. Copyedit and proofread author corrections.

• Organized and managed Next Day Conference Summaries (newspaper-style daily reports written from conference sites) and Clinical Management Modules (comprehensive reports on a specific medical condition) for a Web site.

Ma, Humanities And Social Thought

Continuing Education, Smarter Social Media For Journalists, Bloggers And Media Professionals

Ba, Comparative Literature

Education record