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Branding humans as the next platform.Role: Head of Design1) Created an iconic brand2) Lead and managed design projects3) Scaled design team with contractors/full-time hires4) Implemented design processes across org:Creative briefsPersona buildingWorkshopsA | B testing5) Designed and released with speed6) Designed and managed creation of HVMN Design System Re-branded Nootrobox into HVMN in 2017Launched Ketone EstersHVMN Ketone Ester revenue outperformed our previous main product Nootrobox in less than 6 months and garnered large press interest from:Business InsiderOutside MagazineCycling WeeklyIncDaily MailGear PatrolThe AtlanticGQRunner’s WorldTelegraphThe TimesNew York TimesAnd more..HVMN Ketone Esters are used by the worlds best to improve performance including, many teams in Tour de France, NFL, Olympic teams, NHL, MLB, Lucy Charles, Conor McGregor, etc..

Worked as lead designer on high profile projects including Blackrock, Apple, and SV startups.Blackrock:Originate was hired to redesign the homepage and navigation system for Blackrock.Outcome:Blackrock had a refreshed look on their homepage, the information layout and structure was optimized, and their navigation was improved.Apple:Originate was invited to explore the future of live music for  Apple. Our job was to pitch and present an original app concept for Apple Live.Outcome:Our pitch was a semi-finalist, and got Originate on the map at Apple.Bento:Originate was hired to solve a problem within a leaky conversion funnel at Bento. Outcome:High double digit conversion increase.The funnel was improved with better useability and cleaner explanations of value and steps. There were also gates to stop and reroute the wrong audiences from signing up.The process also created better awareness of whom to target via ads.

The right data at the right time for salespeople on the go.Role:Co-Design Lead: Michael Lee1) UI/UX2) User Research3) Implement design processes across org:Persona buildingWorkshops4) Design and release with speed About Tinker:Tinker had a mission to enable people to create complex custom mobile apps and experiences.Think Squarespace for building mobile apps. To test the scalability of the idea, we built Tinker, the right data at the right time for salespeople on the go.Outcome:Tinker eventually gets rebranded to Heighten and acquired by LinkedIn

Acquired by Fitbit

Web Designer

Represented at Graduate Showcase (Top 5 of class)