Michael Layne Email & Phone Number

United States

Spearheaded the development and execution of go-to-market (GTM) strategies, focusing on demand generation and market penetration within B2B healthcare organizations. Consulted with business and industry leaders, providing strategic and data-driven analysis, program planning, content development, and much more. Excelled in a fast-paced and complex industry, driving results through strategic consultation and collaboration. Led the healthcare specialty team’s efforts to refine GTM strategy, aligning sales and marketing enablement to boost demand through market analysis and mapping buyer journeys. Played a pivotal role in guiding clients through the full cycle, from prospecting and contract negotiation to launch and post-launch support, ensuring seamless execution and long-term growth. Fostered cross-functional collaboration with internal and external teams, pioneering innovative ideas and strategies that led to successful business outcomes. Drove business development by building strategic partnerships and delivering tailored solutions, ensuring the company’s continued success in the strategic focus on the healthcare vertical.

United States

Led the development and execution of go-to-market (GTM) strategy, collaborating with cross-functional teams to navigate the complexities of business and healthcare environments. Spearheaded business development while optimizing client journeys through strategic partnerships with marketing, client success, data/analytics, product teams, and more. Built and managed key relationships with healthcare providers, payers, and business leaders, from local government entities to enterprise level regional health systems.Worked closely with operations and clinical leaders to scale business operations nationwide, ensuring seamless integration and sustainable growth. Led the review and negotiation of high-value contracts, responding to complex RFPs, and developing tailored solutions that addressed client needs. Engaged in high-risk negotiations with healthcare and business executives, collaborating with legal teams and deputy general counsel to navigate intricate contract terms and conditions. Developed strategies that addressed business challenges, ensuring compliance with healthcare laws, regulations, and contractual obligations, while positioning the organization for long-term success.Drove the transformation of the sales pipeline, achieving +513% growth to $92M in 2022, followed by an additional +134% to $216M YTD in 2023. Participated in continued healthcare education, leadership development courses, and professional coaching to further the positive impact of my work.

Greenville, South Carolina, United States

Played a critical role in launching a new division within a major health system, navigating complex regulatory and operational challenges to achieve growth. Spearheaded the development and implementation of customized employee health and wellness solutions, driving significant savings for employers while enhancing their ability to recruit and retain top talent. Led the negotiation of high-value contracts with large employers, ensuring adherence to healthcare laws, regulations, and compliance requirements. Consulted with senior executives on strategic initiatives, including pandemic response, employee health, and long-term workforce planning. Participated in continued education and policy for healthcare as well as professional and personal leadership development courses. Drove significant revenue growth, contributing 45% of total revenue across 8 markets in 2020 and 63% in 2021 through the development of key market relationships and delivery of comprehensive services.

Multi-State

Built and managed a successful multi-state insurance agency, specializing in commercial insurance. Navigated the complexities of multi-state insurance laws, contracts, and policies to ensure compliance and optimal outcomes for clients. Provided expert consultation on risk management and policy education, fostering strong client relationships. Expanded market reach and business networks by partnering with affiliates and organizations across industries, delivering tailored solutions in a highly competitive and regulated environment. Leveraged agency management systems data and analytics to identify cross-selling opportunities and developed a referral program to drive new business. Strategically partnered with business owners to expand commercial impact, achieving +72% growth in 2017.

Mequon, Wi

Led the team in strategic operations, focusing on growth, sales, marketing, and financial service line expansion. Ensured contract, policy, law, and procedure adherence, ensuring full compliance across the agency. Drove the agency to become one of the top producers in the market area, earning induction into the State Farm Market Area Hall of Fame for top 25 individual production in 2015. Utilized agency management systems to map opportunities for strategic growth and optimization. Spearheaded marketing and networking initiatives, generating new business opportunities and expanding agency client base. Recruited, trained, and mentored new staff, equipping them with effective strategies and procedural alignment to meet and exceed agency goals. Participated in strategic leadership and development courses and exercises to further personal and professional growth and development.

Anderson, Sc

Provided over 1,000 hours of direct patient care and support in both Neuro ICU and Telemetry units, excelling in high-pressure, critical care environments. Played a key role in fostering a cohesive and supportive team atmosphere by building strong relationships with staff members and leaders. Trained and mentored new team members, preparing them for the unique challenges of a critical care setting. Demonstrated a high sense of urgency and purpose during every shift, ensuring the timely and effective execution of medical care. Actively contributed to the delivery of quality care, supporting physicians and nurses in emergency situations.

Clemson, Sc

Led research initiatives in complex environments, collaborating with cross-functional teams and departments to drive impactful results. Partnered with leadership to support the design and implementation of educational outreach programs and events aimed at fostering community engagement. Conducted regional travel to provide direct support and training to farm leadership, sharing expertise in innovative techniques and practices. Developed and produced a web-based educational video series to effectively communicate research findings to a broader audience, enhancing public understanding and access to impactful information.

Bachelor Of Science (B.S.), Sociology, Cum Laude

Activities and Societies: Biological Sciences Minor, Army ROTC, Creative Inquiry, NSCS

Demand Generation

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