• Digital Marketing implementation - Google Ads, Facebook Ads and Bing Ads• High end stakeholder management and engagement• Management of internal business strategy• Alleviating customer service issues• Providing administration support for the owner• Support overall business operations

• Managing a range of in-house digital marketing activities across 5 separate wine brands • Specifically focused in SEO and Google Ads campaign implementation• My duties were also to complete some ad hoc social media, Amazon and eBay tasks • Site auditing, marketing auditing and branding strategy implementation

• Managing a portfolio of 35 SEO and Google Ads clients• Up-selling and cross-selling SEO clients• Creating, managing, optimizing and reporting the Google Ads campaigns • Ad Hoc Wordpress changes and site audits

• Managing a portfolio of more than 25 Google Ads and SEO campaigns • Creating, optimizing, monitoring and reporting the findings of every SEO and Google Ads Campaign • On-boarding all new SEO and Google Ads campaign. This included keyword research and implementation for both SEO and Google Ads, as well as creating content briefs for copywriters for SEO clients. • Working with clients to manage their expectations, and if need be, manage any escalations that could arise from the… Show more • Managing a portfolio of more than 25 Google Ads and SEO campaigns • Creating, optimizing, monitoring and reporting the findings of every SEO and Google Ads Campaign • On-boarding all new SEO and Google Ads campaign. This included keyword research and implementation for both SEO and Google Ads, as well as creating content briefs for copywriters for SEO clients. • Working with clients to manage their expectations, and if need be, manage any escalations that could arise from the client’s side• Overseeing and managing a team of 5 SEO technicians and link-builders in the Philippines • In charge of overhauling Castle Jackson’s Google Ads offering from the ground up to align them with industry best practices. This included the implementation of, but not limited to: - The installation of comprehensive conversion tracking - The creation of thorough reports and dashboards for clients - Migrating all campaigns over from ‘Smart Campaign’ level to ‘Advanced Campaign’ level- Migrating all automated campaigns over to manual campaigns for greater granularity and functionality in the optimization process• In charge of overhauling Castle Jackson’s SEO offering from the ground up to align them with industry best practices. This included the implementation of:- An emphasis on correct processes for keyword research and keyword implementation. Much of this work included educating my team in the Philippines - An emphasis on correct processes for meta title and meta description implementation. Much of this work included educating my team in the Philippines - Overhauling the current way of link-building which was taking place in the Philippines, and instituting a far more effective procedure - Establishing a correct process for Google My Business page optimization • Internal marketing operations of Castle Jackson, especially through formulating a plan for the future through the use of Google Ads, SEO, mass email marketing, call centres and other marketing. Show less

• Managing a portfolio of University and TAFE institutions in Australia and New Zealand, optimizing their international student recruitment from enquiry all the way to enrolment. • Formulating and disseminating my clients’ weekly and monthly reports. • Administrative tasks such as organising meetings via Outlook, working with a team in Kuala Lumper to Co-Ordinate eDM sends, and working directly with clients to ensure that their email marketing content is correct prior to sending. •… Show more • Managing a portfolio of University and TAFE institutions in Australia and New Zealand, optimizing their international student recruitment from enquiry all the way to enrolment. • Formulating and disseminating my clients’ weekly and monthly reports. • Administrative tasks such as organising meetings via Outlook, working with a team in Kuala Lumper to Co-Ordinate eDM sends, and working directly with clients to ensure that their email marketing content is correct prior to sending. • Loading data in the company’s CRM to ensure that the database is as accurate as possible. Show less

My responsibilities as a Digital Account Manager at WME include: • Managing a portfolio of over 90 SEO, PPC and Social Media Campaigns, all of whom I'm in constant communication with • Ensuring that my retention rate exceeds 96% each month • Up-selling and cross-selling my clients on a range of auxiliary services (such as SEO, Google Ads, Facebook and Instagram marketing - as well as new websites) • Renewing clients once their 12 month agreement has expired (won a… Show more My responsibilities as a Digital Account Manager at WME include: • Managing a portfolio of over 90 SEO, PPC and Social Media Campaigns, all of whom I'm in constant communication with • Ensuring that my retention rate exceeds 96% each month • Up-selling and cross-selling my clients on a range of auxiliary services (such as SEO, Google Ads, Facebook and Instagram marketing - as well as new websites) • Renewing clients once their 12 month agreement has expired (won a department-wide competition after making $54,000 in renewal revenue in just 2 weeks last December!) • Setting up and optimising clients' Google My Business page to widen local exposure • Using tools such as Ahrefs, Keyword Planner and Google Search Console to undergo appropriate keyword research • Working closely with technical, link-building and content teams to ensure the client receives the best possible result for their investment Show less

My responsibilities as a Team Member at Myer include:• Assisting with customer service issues• Re-stocking merchandise • Processing payments • In-store recovery • Unpacking merchandise • Making recommendations about current trends • Preparing merchandise for the shop floor

• Formulate comprehensive strategies for increased effectiveness of existing marketing operations• Generate new marketing practices to further grow and sustain the company• Specific focus in social media marketing and the procuring of millennials – a direct response to a lacking demographic in the client's audienceSummary:During my time working for Essence Productions, it was my duty to formulate comprehensive strategies for my client to follow in… Show more • Formulate comprehensive strategies for increased effectiveness of existing marketing operations• Generate new marketing practices to further grow and sustain the company• Specific focus in social media marketing and the procuring of millennials – a direct response to a lacking demographic in the client's audienceSummary:During my time working for Essence Productions, it was my duty to formulate comprehensive strategies for my client to follow in order to increase the effectiveness of their existing marketing operations, in conjunction with the generation of new marketing practices to further grow and sustain the company. Much of the work I was involved in had a specific focus in social media marketing, and the procuring of millennials, a lacking demographic in my client’s audience. Show less

• Promote and endorse the vision and mission of the assigned brand directly to consumers• Interact with people from varying demographics with the utmost positivity and enthusiasm• Become extremely familiar with the brand's ethos and their product, as well as the consumer's demographic traits• Walk consumers through product benefits with particular focus on the connection between the product and their demographic• Meet sales targets and quotas per… Show more • Promote and endorse the vision and mission of the assigned brand directly to consumers• Interact with people from varying demographics with the utmost positivity and enthusiasm• Become extremely familiar with the brand's ethos and their product, as well as the consumer's demographic traits• Walk consumers through product benefits with particular focus on the connection between the product and their demographic• Meet sales targets and quotas per campaignSummary:As a Test Drive brand ambassador, my ultimate responsibility is to sell whatever I am assigned by my company to members of the public in an effective manner. For example, one week I may be selling samples of Obela Hommus to people going about their everyday grocery shopping at Woolworths, and the next week I might have to sell samples of Dulux paint to tradesmen who are stocking up on tools at Bunnings Warehouse. This dynamic climate ensures that I have to always be on the ball from campaign to campaign in order for an effective transfer of knowledge, and ultimately a sale, to take place. Show less