Michael Hope Email & Phone Number

Boston, Massachusetts, Us

Preservica is changing the way organizations safeguard digital information. As a world leader in Digital Preservation software, our SaaS (cloud hosted) and on premise active preservation solutions are used by leading companies, government organizations, archives, libraries and museums across 4 continents to protect and share valuable digital content, collections and electronic records for decades to come. Long-term Digital Preservation is a fast-emerging segment in Cloud Storage and Enterprise Content Management, and as a recognized leader Preservica has recently been featured in several technology analyst reports, including being named a Gartner “Cool Vendor”.Managing the team responsible for segmented global demand generation, sales and partner enablement, customer advocacy, product marketing, brand, corporate, digital and press and analyst engagement. Leveraging a full content driven go-to-market plan - including price and competitor analysis, vertical market propositions, product launch, complete rebrand and new website, sales and partner collateral, thought-leadership whitepaper & webinar series, Live Demo webinars, major conference attendance, joint training program with target industry bodies, partnership and alliance joint marketing, press/social media campaign and customer advocacy.Underpinned by roll-out of marketing automation (pardot) and CRM (salesforce)

Paris, Fr

Responsible for the international go-to-market success of Orange's Flexible Computing enterprise-grade Infrastructure-as-a-Service (IaaS) offerings.Full global product launch from initial market segmentation and competitive analysis to sales and pre-sales enablement, creation of new collateral and sales tools, optimised website, program of external and internal communications, support for early funnel & pipeline build, case study and reference customer development, and requirements gathering back into product management.

Watlington, Oxfordshire, Gb

Outsourced marketing & B2B content creation service. Accelerating EMEA and international growth for technology vendors and partners. Projects and interim positions include:-> Orange Business Services: International Cloud, Marketing (interim) > Corel - Definition & relaunch of EMEA academic programme> ChristianSteven Software - EMEA Marketing Manager (interim)> itica IT Consultancy - Definition and launch of Cloud migration service for SMBs> Datasym UK Ltd - Complete re-brand & new website > Tessella plc. - Ongoing collateral and case study development> Backup Systems - UK channel development and sales tools> JustSystems - Global Partner Program - definition and launch> Webroot Software - EMEA demand generation via channel > StreamShield Networks - EMEA Marketing Director (interim)> Equiinet - EMEA Marketing Manager (interim)> Foundation Network - Business Development Manager (interim)> ShopperTrak - re-Brand > Allied Telesis - corporate and sales collateral development

Henley-On-Thames, Oxfordshire, Gb

UK organisation with global success in process-driven Customer Relationship Management and Analytics software for large enterprise inc. Wells Fargo, Xerox and Nationwide Building Society.Reporting to the VP Marketing with responsibility for building product propositions out of a previously services-only business. • Led the introduction of new Contact Centre and Financial Services products resulting in several significant wins and growth in pipe-line.• Led alliance activity with Microsoft and Unisys. • Introduced MRD processes and created all supporting sales tools

Ottawa, Ontario, Ca

Vendor behind DRAW & WordPerfect. Corel acquired SoftQuad’s XML content management tools and Micrografx’s process optimisation products. Mix of consumer and enterprise customers.Reporting to VP EMEA Operations with responsibility for all EMEA demand generation, product marketing, events, press/PR, and channel. 7 person multi-country team and $5M pa budget.• 30% uplift in CorelDRAW rev. year-on-year (a mature/declining product) using value-add messaging and fully integrated push/pull campaign• Doubled revenue of XML content business in 18 months with a series of successful vertical campaigns aimed at developers and business managers• Launched brand new EMEA partner program, and fronted alliance activity with Microsoft, Apple, EMC/Documentum, Vignette, Software AG and PWC

Leading supplier of networks and IP convergence solutions for large enterprise.Reporting to the VP of Marketing, responsible for the creation and delivery of a fully integrated global marketing strategy utilising the full mix inc. advertising, DM, tele-marketing, events & seminars (inc. CeBit), channel marketing and promotions. 10 person global team, $7M pa budget.• Achieved market leadership for new switch product in under 6 months• Recognition award for announcement of competitor acquisition• Major contributor to the re-branding and re-positioning of Madge Networks

Full business responsibility for Madge’s entire suite of enterprise Network Management software. ($5M pa, very high margin). Managing team of product managers over the full product life-cycle. • Successful re-branding, re-positioning and re-launch of two previously separate Network Management product lines into a single offering• Close work with UK and Israel based development teams• Recognition Award for launch of new Switch Monitoring software

Armonk, New York, Ny, Us

Full revenue and profit responsibility for IBM’s UK enterprise PC Server business ($30M Rev FY94). Working with major Resellers and corporate clients.• Profitably doubled the UK business in 3 years, by building strong awareness and delivering targeted demand generation campaigns• 10 fold growth of two-tier distribution business, through clear positioning and jointly delivered campaigns• Numerous press accolades and front page coverage

Armonk, New York, Ny, Us

• Product evangelist for networking and server products, involved on all major bids and proposals• Two recognition awards for outstanding contribution• Special Contribution and Consultant of the Month award for highly rated UK Roadshow

Armonk, New York, Ny, Us

• Hotline technical support for emerging reseller channel• Included 18 month IBM Academy – presentation, negotiation and selling techniques

Montreal, Qc, Ca

• Development Engineer working on early PC and Word Processing systems