Michael Hopps Email & Phone Number

Plano, Texas, US

Global Demand Operations

Commerce Township, Michigan, US

Fishers, IN, US

• Became proficient with Formstack’s web traffic and conversion data in order to identify areas for optimization
• Built a strategic roadmap for A/B & Multivariate tests
• Analyzed test results and plan iterations in order to land on the best experience possible
• Elevated the level of decision­ making across the team by evangelizing analytics and best practices for design and conversion
• Maintained and informed strategy around Google Analytics funnels, goals, and event tracking for the team

• I am the co-author of the Google Analytics knowledge measurement assessment offered by International Knowledge Management (TeckChek, Inc.)

Denver, Colorado, US

• Managed and optimized $50,000 per month in PPC spend on LinkedIn, Facebook, AdWords, Capterra, Software Advice and Vendisys through advertising updates and landing page modifications, generating 578 leads at a 66%.
• Increased conversion rates of site visitors through over 20 A/B tests and personalization campaigns, which delivered test winners with 30-80% lift, 6x increase in AdWords conversions, and a strong case for the new.
• Managed team contributions of full-service advertising agency, in-house contractor, and SaaS vendors

San Francisco, California, US

• Drive A/B testing ideation, QA, analysis, and iteration of Data.com Connect product with web development and product management teams, resulting in optimization of web page design and marketing messaging through Adobe.
• Architect Adobe Omniture web metrics dashboards and regularly report web conversions and traffic insights, signaling areas of opportunity aligned to product marketing objectives
• Leverage SQL and Microstrategy business intelligence tool to cross-functionally report membership engagement and e-commerce metrics, continually improving marketing data best practices with the Data Operations team
• Developed proof of concept integration for Data.com application in Radian6 user interface. Worked with engineer, data analyst and director to design architect, build business case, assess integration opportunities and.

San Jose, CA, US

• Stationed in London during the 2012 Olympics and awarded the Forrester Research Groundswell Award for leadership of the London 2012 Olympics Social Media Listening strategy, focusing on customer and competitor.
• Leverage Salesforce.com social CRM tool, Radian6, to collect 1M+ social conversations per month across 150K+ public data sources, for team to deliver time-sensitive assessments on product launches, mega events, and.
• Expand technological fluency through the foundation of “Social Data Labs,” internal social data science community, scaled to 150+ active contributors, identifying 4 experiment themes and 14 use cases for the creation.
• Charter new business development-focused program through social selling with 6 virtual Cisco sales reps to identify and qualify social leads, construct social SME profiles, develop KPIs for measurement, and maintain.
• Manage team of 15 Information Technology and Supply Chain interns across North Carolina and San Jose offices, harnessing cross functional talent to solve social data problems, resulting in exposure for 200+ participant.

Brno, CZ

• Compared Eastern European with Western European/USA trends and platforms (including Vkontakte.ru, Seznam.cz, and Yandex.ru ) in the social media industry, providing company leadership with recommendations for.
• Partnered with Business Lab Czech Republic to expand entrepreneurial awareness throughout universities in the cities of Prague and Brno, additionally backpacking throughout Hungary and Austria to strengthen.
• Conducted comparison of web control management software, with specific deliverables on how competition changes the contents of their site and how to track the position of competitive keywords in search engines
• Conducted comparison of project management software and task management software

Mountain View, CA, US

• Utilized Google QUAC database extensively to index 500 keyword search statistics for four Automotive sub-verticals and determine optimal mobile advertising tools to create external 31-slide pitch deck for usage in.
• Designed webinar on “Engaging the Consumer on YouTube,” resulting in 56% of 41 clients planning to invest in YouTube ads
• Coordinated Q3 diversity off-site to DIA exhibit “The European in African Art” & designed Google Products workshop activity for middle-school students from the Community Action Network, positively impacting Ann Arbor.

• Establish partnerships with campus organizations to organize effective leadership workshops and community service events, strengthening the Toastmasters brand among student body
• Collaborate with VP-Publicity to establish strong publicity campaign, coordinating campus wide promotional events, targeted to increase original membership by 40%
• Revamp club website to boost online marketing campaign through a robust user interface, consistently analyzing visitor statistics with VP-Education to increase online club promotion
• Work with Treasurer to efficiently allocate $500+ budget, overseeing all transactions to and from accounts receivable/payable, securing fiscal sustainability of club
• Reconstruct organizational structure of Board through creation of Executive Chairman position to advise Board on major decisions, successfully securing new regional resources
• Earned Competent Communicator award

• Manage a budget of $500+, recording and overseeing for all transactions to and from accounts receivable/payable, ensuring fiscal sustainability of the club
• Handle all of club’s financial duties, including submitting grant proposals through Michigan Student Assembly and LSA Student Government, maintaining sufficient funds for club activities
• Collaborate with VP-Publicity to allocate appropriate funds towards advertising efforts, ensuring that the most efficient methods of publicity are used to recruit new members
• Awarded the Fall Toastmaster of 2007, an award that recognizes members who are dedicated to improvement and the organization’s mission
• Received first place as an evaluator in the Club Toastmasters International Inspirational & Evaluation Speech Contest; selected to advance on to the Area Speech contest through hard work and dedication to improving.

US

• Harnessed skills of three team members, including U-M Law student, to develop strategic recommendations for online start-up company specializing in green home renovation
• Worked with company founder to utilize online social media channels and establish company partnerships to market new product to public, enhancing current marketing strategies
• Collaborated with Zell Lurie Institute for Entrepreneurial Studies, successfully fulfilling six thorough research deliverables for academic Action-Based Learning project
• Analyzed effectiveness of marketing tools and provided recommendations using Google Analytics viewer statistics and consumer feedback, improving allocation of limited resources
• Constructed benchmarking against competitors’ marketing strategies, analyzing strengths and producing solutions to client’s weaknesses

• Coordinated and instructed course workshops twice per week for incoming freshmen, building core academic skills and personal development of participants
• Consistently interacted and compiled course materials and assignments with faculty, thus developing program strength and validity
• Provided students with 10 hours of additional one-on-one tutoring and practice problems on a weekly basis throughout the course, preparing them for success on the midterm and final exams

Bba, Business Information Technology & Marketing

High School Diploma