Michael Horky Email & Phone Number

Prague, Czechia

• Establishing a Business Intelligence department
• Implementing Keboola
• Data integration and transformation – writing tailor-made extractors in Python, transforming data in SQL and Python
• Setting up reporting in Looker Studio
• Managing GTM and Google Analytics
• Analyzing data, conducting segmentations, calculating LTV, evaluating AB tests

Prague, Czechia

• Fulfilling clients' needs from A to Z
• Business analysis -> Architecture design -> Data collection -> Cleaning -> Visualisation -> Interpretation
• Snowflake, Python, DAX

Prague, Czech Republic

• Providing analytical support and insights to stakeholders across the whole company
• Having deep knowledge of the product portfolio, processes, sales, consumer base
• Developing and maintaining ETLs using Hive and PySpark
• Reporting and visualisation in Microsoft PowerBi and Google Data Studio

Prague

Prague, The Capital, Czech Republic

Prague, The Capital, Czech Republic

• Establishing CRM department
• Operating ETL system (Keboola)
• Data integration and transformation – writing and optimising SQL queries
• Customer lifetime value management
• Customer lifecycle and retention research
• Automation and personalisation of marketing processes

Hlavní Město Praha, Česká Republika

• In charge of the whole e-mailing process
• Defining and creating suitable target audiences using SQL
• Co-operating with copywriters and graphics
• Analysing results and optimising the whole process of e-mailing
• Long term strategy planning – finding opportunities and creatingvisions and strategies of the future development of e-mail marketing

Prague

• Providing data background across all marketing channels –Facebook, PPC, Direct marketing
• Customer segmentation
• Campaign performance analysis
• Reporting

• Collecting feedback from customers either via e-mail and by phonecalls
• Analysing customer responses
• Creating customer target groups
• Reporting