Michael Hughes Email & Phone Number

Cincinnati, Oh, Us

Montvale, New Jersey, Us

Key Account Manager dedicated to Balchem's most strategic CPG customer

Dublin, County Dublin, Ie

Sales responsibilities for Perrigo's Walgreens Account

Dublin, County Dublin, Ie

Walgreens & Kroger Accounts (2/21 - Current)• Sales responsibility for Perrigo's Digestive Health and First Aid business at Walgreens• Sales responsibility for Perrigo's Oral Care business at Kroger and Harris TeeterMcKesson and AmerisourceBergen (5/19 -1/21)• Sales responsibility for entirety of Perrigo's business at McKesson and AmerisourceBergen

Dublin, County Dublin, Ie

Walgreens & Rite Aid Accounts (9/17 - 5/19)• Sales responsibility on Well Beginnings Infant Formula and OES items at Walgreens• Marketing & Promotional manager across all categories at Walgreens & Rite Aid. Responsibilities include: • Managing in-store execution from idea stage through in-store activation on all displays, bonus products, and coupon events• Work with third party vendors to execute promotional events in and out of storeKroger Account (8/15 - 8/17)• Manage in-store promotional activity for all of Perrigo's 400+ items across 18 categories at Kroger which includes displays, bonus items, IRCs, etc. • Develop best-in-class launch plans to support all new items• Manage Marketing Fund for use across all OTC products

Atlanta, Ga, Us

• Lead analyst on Coca-Cola's Sparkling Soft Drink business to Kroger's East divisions• Utilize various data sources such as dunnhumby, Market6, and Nielsen to develop category insights and opportunities• Validate all new carbonated soft drink planograms through Apollo Space Planning to ensure best possible assortment and brand flow• Support broader team by developing various scorecards to track new business and ongoing sales initiatives• Produce post promotion analysis of large scale Coca-Cola selling events such as March Madness and the World Cup

Atlanta, Ga, Us

Stamford, Ct, Us

• Analyst for Kroger's Corporate Brand OTC team• Proficient in Nielsen, KCMS, and Business Objects• Assist in production and presentation of Category Reviews • Assist in New Item Proposals• Prepare weekly, monthly, and annual sales reports/scorecards

Deerfield Beach, Florida, Us

•Responsible for daily, weekly, and monthly reports tracking sales numbers as well as customer data•Tracked website performance using tools such as Google Analytics

Reston, Va, Us

• Member of comScore's Ad Research team.• Consultant to Procter and Gamble's Family Care, Laundry Care, and Pet Care brands.• Provide full analysis of TV and Internet Banner research results for brands such as Charmin, Bounty, Puffs, and Iams.

Cincinnati, Oh, Us

• Created Executive Summaries for various research projects• Analyzed survey results in order to create custom Executive Summaries for clients• Worked extensively with SurveyPro• Collected and categorized Open Ended responses

Due to the size of Stratamark I'm in the unique position of being involved in every step of the process. I am able to gain insight into how a Marketing Research company functions from the very bottom all the way to the top.• Experience dealing with SPSS software• Assisted in multiple focus groups• Exposure to a variety of research methods including Kano and Max-Diff

• I played a major role in correcting mistakes in previous sales/demand forecasts for the nation's largest tire distributor.• I was given access to highly confidential information that was made available to less than ten people in the entire company.

• Assisted in establishment of largest Butler County Visitors Bureau Marketing plan in company history in support of the 2008 Summer Tourism campaign.• Support Director of Marketing with ongoing tourism partner relations to ensure continued development and sustainability of the Visitors Bureau.

Mba, Business Intelligence Concentration

Bsba, Marketing