As the Managing Director at EDS Brands, I am responsible for driving the strategic growth and overseeing all business operations, with a focus on generating revenue and fostering key partnerships. I lead the development of our flagship Xseries and Xperiential programs, ensuring they continue to redefine how C-level executives engage with the most cutting-edge trends in Technology, AI, and Cybersecurity.In this role, I steer our company’s growth trajectory by:• Shaping the… Show more As the Managing Director at EDS Brands, I am responsible for driving the strategic growth and overseeing all business operations, with a focus on generating revenue and fostering key partnerships. I lead the development of our flagship Xseries and Xperiential programs, ensuring they continue to redefine how C-level executives engage with the most cutting-edge trends in Technology, AI, and Cybersecurity.In this role, I steer our company’s growth trajectory by:• Shaping the Future: Guiding the vision of EDS’s Xseries and Xperiential platforms, ensuring relevance and innovation across all events, and delivering high-value experiences that align with the needs of senior leadership.• Securing Strategic Partnerships: Engaging with leading solution providers and executives to build and nurture long-term, impactful relationships that fuel business growth and elevate market positioning.• Driving Business Success: Overseeing commercial and revenue channels with full P&L responsibility, identifying new revenue streams and sponsorship opportunities that amplify the value of our offerings.• Innovating Xperiences: Collaborating with cross-functional teams to deliver unique experiences for our elite audience of C-Level executives and Senior Leaders to continuously enhancing the impact of every event.• Leading with Expertise: Drawing from extensive experience in international business development, I provide strategic direction for the future of our company, focusing on elevating engagement and transforming business outcomes. Show less

Responsible for directing all sales activities within the company and ensuring the year on year revenue growth.Duties Include:Devising and implementing the company’s sales strategy.Setting revenue targets for the company and setting key performance indicators.Meeting with the sales managers on a weekly and monthly basis to assess company performance against KPI’s.Presenting sales results to the board on a quarterly and annual basis.Speaking at conferences and events… Show more Responsible for directing all sales activities within the company and ensuring the year on year revenue growth.Duties Include:Devising and implementing the company’s sales strategy.Setting revenue targets for the company and setting key performance indicators.Meeting with the sales managers on a weekly and monthly basis to assess company performance against KPI’s.Presenting sales results to the board on a quarterly and annual basis.Speaking at conferences and events about the company’s products and services.Implementing sales strategies across the company and monitoring effectiveness.Keeping a close eye on the sales activities of competitors and utilising ideas where appropriate.Overseeing performance management of under-performing sales staff.Working closely with the national accounts team in order to secure and maintain large accounts.Implementing a variety of new business initiatives to drive sales.Ensuring the organisation has an effective sales training programme.Working with members of the board on budgeting and planning.Negotiating agreements for contracts with customers and ensuring commerciality.Implementing an effective sales pipeline and lead tracking process.Ensuring the CRM is being used effectively and provides a competitive advantage.Implementing best practice in sales techniques throughout the department. Show less

• Currently managing a team of 8 sponsorship executives, my duties include: recruitment, training, staff motivation, performance reviewing, process implementation, KPI management and over all revenue maximisation for my team. • Tasked with identifying /recruiting a trainee team leader. My role is to support and train the trainee team leader over the course of 1 year with a view to the trainee being a fully fledged Sponsorship Team Leader with a team of 4 by January 1st 2014•… Show more • Currently managing a team of 8 sponsorship executives, my duties include: recruitment, training, staff motivation, performance reviewing, process implementation, KPI management and over all revenue maximisation for my team. • Tasked with identifying /recruiting a trainee team leader. My role is to support and train the trainee team leader over the course of 1 year with a view to the trainee being a fully fledged Sponsorship Team Leader with a team of 4 by January 1st 2014• Responsible for the the year on year growth and international expansion of the following portfolios:- Customer Management - Infrastructure Asset Management- Smart Laboratories- Enterprise Mobility2013 Revnue target: £2.6million Show less

Duties:• Managing a team of 5 sponsorship executives, my duties include: recruitment, training, staff motivation, performance reviewing, process implementation, KPI management and over all revenue maximisation for my team. • Reporting directly to the MD providing accurate revenue forecasts and sales audit results• Formulating the landscape for each event to provide guidance and clarity as to where the money should come from on each campaign• Forward planning (one year in… Show more Duties:• Managing a team of 5 sponsorship executives, my duties include: recruitment, training, staff motivation, performance reviewing, process implementation, KPI management and over all revenue maximisation for my team. • Reporting directly to the MD providing accurate revenue forecasts and sales audit results• Formulating the landscape for each event to provide guidance and clarity as to where the money should come from on each campaign• Forward planning (one year in advance) to ensure each event is resourced effectively enough to grow by at least 25% each year• Working closely with production, marketing, delegate sales and operations to ensure event success• Developing and implementing my own set of KPIs within the team• Developing a “can do” attitude within the team, through which every member feels they are part of a winning team where the standards are high and the results are impressiveAchievements:• Most consistent and highest performing Exchange team throughout 2012 • 3 out of the 5 reps in my team are ranked #2, #3 and #4 in terms of revenue generated across the entire Exchange division• Managed to achieve a monthly average of £126173, against a monthly target of £120,000 in 2012Target vs Performance (2012):Target: £1440000 per year Performance: 2012: £1514076 Show less

• Reporting to the Sales Director my job was to proactively and consultatively sell sponsorship packages to existing and potential vendors, solution providers and consultants over the telephone, using sales techniques like SPIN in order to diagnose client's needs and match those with the relevant products• Thoroughly researching each prospect prior to contacting to build an understanding of the prospects position and requirements; therefore allowing each call to be uniquely tailored… Show more • Reporting to the Sales Director my job was to proactively and consultatively sell sponsorship packages to existing and potential vendors, solution providers and consultants over the telephone, using sales techniques like SPIN in order to diagnose client's needs and match those with the relevant products• Thoroughly researching each prospect prior to contacting to build an understanding of the prospects position and requirements; therefore allowing each call to be uniquely tailored, personalised and effective• Travelling nationally and internationally to meet existing and potential clients, giving power point presentations to demonstrate the value of the IQPC proposition• Maximising the on-site experience for each client and rebooking them for the following year• Maintaining regular contact with each client to strengthen the relationship, keep them updated about up and coming events, further develop my understanding of their existing and future requirements and reduce the cold feeling of a “transactional sale” when I eventually ask for the business further down the line.Achievements• Brought in £71,677 worth of business in my second month• Created a highly effective way to generate A-grade leads (now known as the “back refferal” process)• Brought in £90,334 on a launch event. That event held the title of “best performing launch” for almost 12 months• Promoted to Team Leader within 4 months of re-joining the company Show less

Hanson Wade (at the time) was a start-up company consisting of only 3 members of staff: The MD who was also the head of production, the Marketing Director and the Sponsorship Director. As the Delegate Sales Director I became the fourth member and reported directly to the owner of the company. I was responsible for getting the delegate sales department up and running and was tasked with recruiting and training 11 delegate sales reps, which I did successfullyOther duties… Show more Hanson Wade (at the time) was a start-up company consisting of only 3 members of staff: The MD who was also the head of production, the Marketing Director and the Sponsorship Director. As the Delegate Sales Director I became the fourth member and reported directly to the owner of the company. I was responsible for getting the delegate sales department up and running and was tasked with recruiting and training 11 delegate sales reps, which I did successfullyOther duties included:• Establishing criteria for sales management training• Designing and implementing the sales audit programme• Ensuring a consultative approach to selling (SPIN) was used throughout the sales floor• Designing and implementing a proactive career development plan for sales executives• Understanding the existing and probable profit and loss position of the company and making revenue boosting and cost cutting decisions based on the company’s profitability Show less

List of duties• Tasked with directly managing a team of 5 reps as well as 2 delegate sales manager who had their own team of 5 reps• I had overall responsibility for the revenue generated by 18 people (including myself and the other 2 managers) • Responsible for: recruitment, training, staff motivation, performance reviewing, process implementation, KPI management and over all revenue maximisation for my team. • Responsible for: Monitoring, measuring and improving the… Show more List of duties• Tasked with directly managing a team of 5 reps as well as 2 delegate sales manager who had their own team of 5 reps• I had overall responsibility for the revenue generated by 18 people (including myself and the other 2 managers) • Responsible for: recruitment, training, staff motivation, performance reviewing, process implementation, KPI management and over all revenue maximisation for my team. • Responsible for: Monitoring, measuring and improving the development of the 2 delegate sales managers that reported to me, through weekly reviews, strategy meetings, role plays, observation of my practices and accompanying me to cross departmental meetings Achievements:• Created an induction plan for new starters (which is still used till today)• Created and implemented the “motivate not manipulate” programme• Implemented a system of “delegate based” topic generation• Implemented a system to test the validity of the topic ideas put forward by each delegate sales rep Show less

Duties Included:• Managing a team of 5 sales executives and reporting to the Delegate Sales Director I was responsible for: recruitment, training, staff motivation, performance reviewing, process implementation, KPI management and over all revenue maximisation for my team. • I had an individual revenue target and therefore sold as well as managed.• It was my responsibility to formulate the delegate landscape for each event and ensure all events were sufficiently resourced… Show more Duties Included:• Managing a team of 5 sales executives and reporting to the Delegate Sales Director I was responsible for: recruitment, training, staff motivation, performance reviewing, process implementation, KPI management and over all revenue maximisation for my team. • I had an individual revenue target and therefore sold as well as managed.• It was my responsibility to formulate the delegate landscape for each event and ensure all events were sufficiently resourced Targets vs Performance:Target: £960,000 per year Performance: 2005: £937,005 2006: £1067524Achievements:• Prior to my appointment as manager, the sales floor only had revenue based KPIs. In order to drive the best from my team I developed and implemented my own set of KPIs which demanded more from each rep• In 2006 all 5 members of my team were ranked in the top 7 on a floor consisting of over 40 sales reps• Won the prize for the highest scoring team 11 out of 12 months during 2006• Finished as highest performing team in 2006• Won every single revenue based sales competition in 2006 Show less

Duties Included:• Generating new business and increasing revenue from existing clients by contacting senior level executives and discussing the benefits of attending our events• Researching each company and individual prior to calling to develop reasons as to why that company / individual should be present at the event• Working on an international portfolio which included Europe, Africa, Asia, USA, Latin America and the Middle East I learned to adapt to the cultural (and sometimes… Show more Duties Included:• Generating new business and increasing revenue from existing clients by contacting senior level executives and discussing the benefits of attending our events• Researching each company and individual prior to calling to develop reasons as to why that company / individual should be present at the event• Working on an international portfolio which included Europe, Africa, Asia, USA, Latin America and the Middle East I learned to adapt to the cultural (and sometimes physical) challenges inherent in each region Show less

List of duties• I was responsible for using cold calling, email marketing and face to face networking in order to attract business from client companies.• I met clients face to face to develop a good understanding of their business and requirements• I was responsible for advertising and marketing vacancies via adverts, websites, media, and magazines. In addition I headhunted candidates where necessary and used the internal database to find candidates• Once a vacancy had been… Show more List of duties• I was responsible for using cold calling, email marketing and face to face networking in order to attract business from client companies.• I met clients face to face to develop a good understanding of their business and requirements• I was responsible for advertising and marketing vacancies via adverts, websites, media, and magazines. In addition I headhunted candidates where necessary and used the internal database to find candidates• Once a vacancy had been posted I would receive, review and shortlist applications, meet all potential candidates and ensure each were fully prepared for the interview Show less