Michael Oladele Email & Phone Number

London, United Kingdom

- Led the company’s first customer testimonial project involving B2B and B2C user interviews and success story distribution across owned channels.- Manage a content team consisting of a social media manager, a content marketer, a marketing designer and a videographer.- Constantly monitored and analyzed content performance metrics to assess the effectiveness of the content strategy, making data-driven improvements for marketing, sales, and product teams- Create content that supports lead generation efforts and sales enablement, nurturing prospects through the sales funnel.- Directed the development of 'The SunFi Story,' the company's premiere brand narrative conveyed through an animatic video, which detailed the company’s story and product offerings, building stronger engagement with the target audience.

Middletown, Delaware, United States

- Hired as the Content Growth Manager for the Blocasset product, a marketplace for designers to sell their creative work and get paid in crypto.- Created the content and social media strategy creating unique and engaging creative to supercharge the growth of the channels- Led the first AMA series featuring top designers in the Web3 space, creating awareness for the product- Managed a team of Community Managers for the DesignersDAO Discord community.- Worked on multiple blog content and ebooks for product education, lead generation and TOF awareness- Raised awareness about the intersection of design, Web3, and digital products.

During my time as the content marketing manager, my tasks and goals included:- Increase brand awareness through online content marketing, driving measurable online engagement.- Develop and execute a comprehensive content strategy aligned with marketing targets.- Create and publish engaging content across various formats to generate leads, subscribers, and brand visibility.- Collaborate with cross-functional teams to plan and optimize site content, style, and layout.- Monitor and report on content marketing results, conduct regular industry research, and maintain brand consistency.

As the Growth Marketing Manager, I:- Developed and executed data-driven growth marketing strategies to drive user acquisition, retention, and revenue growth.- Led and executed data-driven growth campaigns with impressive outcomes: The January Referral Campaign tripled web signups, while the Money Duo 2.0 Campaign increased adoption rates by 3x and assets under management (AUM) by 33%. The Halal Campaign and Roundup 2022 significantly boosted user engagement and retention.- Successfully facilitated the company's Out-of-Home (OOH) marketing efforts, specifically at the Lagos Startup Expo, resulting in substantial brand awareness and activation.- Led and executed numerous growth experiments within the team, driving an innovative approach to growth and achieve measurable results.- Successfully implemented the NOK-Money duo campaign, specifically designed to engage users who have designated next of kin. Strategically encouraged them to open a Mondey Duo account, resulting in a significant increase in user adoption and engagement.

While I was a Growth Marketing Associate at Cowrywise:- Led and spearheaded user acquisition and retention campaigns, resulting in significant growth of the company's user base and increased revenue.- Conducted monthly growth experiments, analyzed data, and identified opportunities for improvement.- Produced Ope's Money Diary and documented customer stories (Money Chronicles) for user retention and acquisition.- Created written content, including video scripts, for the in-app Explore page to provide educational resources to users.- Solely managed the company's email marketing strategy and drove brand awareness and contributed to revenue growth through email marketing, the company's most critical distribution channel- Wrote data-driven research articles and creative brand stories for the company blog.- Composed transactional emails for the company's B2B product. and strengthened relationships with users and B2B customers.

Lagos, Nigeria

As the community manager, I:- Spearheaded the growth of the company's campus ambassadors program from 600 to over 3,000 members across 90 tertiary institutions nationwide.- Created the company’s first undergraduate internship program, bringing in over 10 campus ambassadors to intern at the company's headquarters.- Organized webinars and community engagement activities such as Club 60 and Ambassadors Masterclass to keep the ambassadors community engaged and provide valuable learning opportunities.- Led the first campus tour for the ambassadors community across 5 universities in 4 states across the country.- Created marketing strategies for the ambassadors program and student communities to drive customer acquisition and retention.- Positioned Cowrywise as the preferred financial platform for students and young adults.

During my time as a Marketer at Uranus Academy, I was responsible for managing the development and growth of the brand's online community. My main focus was on building relationships with members, encouraging engagement, and ensuring a positive user experience. I took charge of moderating discussions and addressing any concerns or issues raised by the community members. Additionally, I was involved in developing and implementing social media strategies to promote Uranus Academy and increase brand awareness. Overall, my efforts helped to establish Uranus Academy as a leading resource for design enthusiasts.

Nigeria

I increased engagement and followership on the company's social media accounts. Through my expertise in content creation and social media marketing, I developed and executed innovative campaigns that delivered measurable results.I also provided services for third-party clients. Leveraging my skills in content development, campaign management, and social media analytics, I created tailored strategies that helped clients achieve their marketing objectives.Some of my key achievements include increasing OAUEVENTS' Instagram followers by 25% and engagement by 30% through engaging and relevant content creation, collaborating with third-party clients to launch successful social media campaigns, and conducting thorough analysis of social media metrics to optimize campaigns and improve performance.

Growth Marketing

Bachelors, History And International Relations

Arts