Founding President
CurrentMichael established Innocorp in 1996, transforming it from a startup into a global enterprise, providing essential tools in over 100 countries. Under his leadership, Innocorp evolved from producing the iconic Fatal Vision® Impairment Simulation Goggles to offering various prevention and awareness tools.He positioned Innocorp’s products as vital resources for clients leading impactful health and safety initiatives. Since 2009, he has driven the company’s focus on social marketing, developing research-based tools and campaigns that help clients influence attitudes and drive behavior change.He also spearheaded Innocorp's expansion into law enforcement fitness with Tactical Functional Training (TFT), a program designed in collaboration with fitness experts. TFT evolved from a live training program into a hybrid model, integrating digital learning with a physical journal tailored to meet the physical demands of policing.In 2005, Aguilar partnered with the National Highway Traffic Safety Administration on Project Green-Yellow-Red, an impaired driving prevention initiative. In 2009, he collaborated with the Blue Knights of Wisconsin Chapter XVIII and the Wisconsin Dept of Transportation to create the "5=Zero in Wisconsin" motorcycle safety campaign.Aguilar holds a B.S. in Computer Science from Missouri University of Science & Technology and an MBA in Marketing from St. Ambrose University. He is completing his Ph.D. in Mass Communication at the University of Wisconsin-Madison, where he is ABD (All But Dissertation).An accomplished public speaker, Aguilar is among fewer than 12,000 Toastmasters out of 4 million past and present members to achieve Distinguished Toastmaster (DTM) status.Aguilar's career exemplifies his dedication to leveraging technology, research, and collaboration to create innovative public safety, health, and prevention solutions. His work continues to influence global efforts in prevention education and behavior change across various sectors.
