Supported the launches of three new products: SchoolStatus Boost, SchoolStatus Forms & Flows, and SchoolStatus Sites & Apps. Go-to-market requirements for each integrated product included new and updated website copy, blog posts, gated assets, webinar scripts, and moreConsolidated several unique EdTech brands into a unified SchoolStatus brand over multiple rolling integrations and refinements.Refreshed acquired brand assets like ebooks and case studies to meet the unified SchoolStatus brand and positioningAnalyzed three company website blogs to integrate for SEO Developed a GTM release plan for minor feature updates, which became the organizational playbook for that tier of releaseLed SchoolStatus blog strategy, developing keyword-optimized blogs that led to a 75% increase in top-100 ranked organic keywordsConducted keyword research to support ABM campaigns for unique audiencesCreated gated content to support demand generation campaigns, including ebooks, guides, PDFs and one-pagers. These assets achieved 714 downloads in 6 months.Created and launched the first SchoolStatus marketing newsletter program, achieving high open and click rates among school administrators

Directs feature release campaigns for a new suite of AI-powered features and platform improvements- Created multichannel digital campaign to promote the release of AI Content and AI Experiments- Designed and deployed in-app messaging to support feature engagement and adoption- Created multichannel campaigns to promote minor features including UX optimization and QOL improvementsOwns self-serve trial onboarding program to improve free trial-to-paid conversion rate- Coordinates with product, design and operations teams to improve self-serve trial onboarding flow across channels- Conducts churn research and develops strategic solutions to improve customer retentionDirects the customer success story, case study and testimonial program- Coordinate, conduct and create customer case studies and success stories to support salesLeads competitive intelligence gathering and research to inform campaigns and company strategy- Leveraged competitive research findings to optimize landing pages and digital campaigns- Educated the company on competitive positioning and product-market fit via recorded trainings and all-hands presentationEngages product-led growth across all marketing initiatives from organic programs to demand generation- Creates demand generation campaigns for all funnel stages, including webinar, ABM and digital ad campaigns- Enhances organic programs with video content, content repurposing and affiliate marketing supportManages internal and external GTM efforts, including training sales and other stakeholders on new features- Hosts frequent trainings with Sales team on new feature and content releases- Communicates product release information internally and externally via Slack and other channels

Develop long-form content including ebooks, blog posts, landing pages and research reports, maintaining consistency with brand marketing and message strategies.Collaborate with Director of Product Marketing to develop lead gen content, including nurture emails, website content strategy and product copy.Wrote advertising and email copy for online content, adhering to employers' overarching brand identity and personality.Provided editorial guidance to other departments, including Product and Design, ensuring delivery of top-quality content.

Responsible for creating and executing content marketing strategies and materials for award-winning fintech startup, including event marketing, landing page design and product user experience.Audited company email marketing across triggered, transactional, marketing and sales emails, presented findings and deployed best practices to optimize approach.

Led international marketing campaigns targeting Facebook partners to educate partners and drive product adoption.Built newsletters for Facebook’s Media Partnerships, starting the first newsletters for the Sports and Social Good verticals and India market.Created compelling, responsive email templates informed by A/B testing, in collaboration with HTML designers, Responsys and Marketo teams and analysts. Tracked and analyzed performance metrics and conducted iterative tests to improve metrics. Leveraged test data to secure investment from key stakeholders.Oversaw Partnerships email strategy to ensure GDPR compliance, working across departments to develop solutions.Developed content for Facebook for Creators Launchpad program, building a creator base for Facebook's nascent video streaming services. Drafted video scripts, event collateral, onboarding and retention emails and on-platform campaigns.Designed the content flow for Facebook Messenger bots designed to educate and assist Facebook partners.Prepared and executed on-platform campaigns leveraging Facebook’s suite of donation tools to enable crisis donations.Wrote for Facebook’s Level Up program, educating gaming streamers on how to monetize their Facebook content. Balanced brand voice with customer insight to deliver engaging content. As a result, this campaign drove over 6,600 program onboards and 25,685,404 watch hours within 4 months.

Reviewed and edited investigatory and management audit reports for municipal government clients. Conducted basic research.Assisted with confidential investigation interviews.Facilitated meetings and brainstorming sessions for city clients.Attended Association of Workplace Investigators training seminars.

Reporting to Copy Chief, crafted compelling and original marketing materials including copy for email campaigns, sales presentations, social media posts and branded promotional material.Assisted the internal marketing team by creating and proofing email copy, sales presentations, blog posts, brochures and more.Managed and monitored company social media posts via Social Studio and Google Analytics.

Assist in the recruitment and processing of casual and full-time public employees for the City of Sunnyvale. Perform Classification & Compensation and Time-to-Hire surveys.Create and manage recruitment files.

Developed communications and collateral to support multiple lines of business. Projects completed include: -Drafted and developed a suite of Sharper Image TechShield launch materials, including patient brochures, technical sheets and FAQs,-Developed consumer-facing online resources for TechShield-Created asset inventories cataloging available communications-Assisted with the development of an Optics Marketing Team brand identity-Developed direct marketing campaigns for UNITY lenses and the VSPOne lab networkManaged multiple concurrent projects, often requiring outside resources and crossing divisions to produce the most effective communications.Work closely with artists and designers to create branded sales material and resources.Consulted with corporate and division partners to develop strategies key messages and vehicles for communication to support corporate, division and project objectives.Participated in project meetings, including planning for the Sharper Image TechShield product launch and Vision Expo West.