Communications Director
Empire State Pride Agenda
Greater New York City Area
- Achieved exceptional media coverage for the Pride Agenda’s accomplishments, including highlighting the organization’s role advancing marriage equality on national news networks including CNN, MSNBC, and Al Jazeera America and winning local and national media attention for new transgender rights regulations.- Successfully pitched the organization’s first appearance in many years on Inside City Hall, creating an opportunity to showcase a recent policy victory in front of a key audience of opinion-shapers and donors.- Developed an editorial outreach strategy to create a chorus of support for the Gender Expression Non-Discrimination Act, targeting media outlets with high readership in key regions of the state and obtaining pro-GENDA editorials, most notably from Newsday—the Long Island hometown paper of State Senate Majority Leader John Flanagan and most of Pride Agenda’s top GENDA Senate targets.- Crafted high engagement social media content to drive an 11 percent increase in Twitter follows and a 5 percent increase in Facebook likes.- Wrote and distributed fundraising and advocacy emails, managed the Pride Agenda’s website, and produced and edited the organization’s seasonal newsletter.