Responsibility for identifying and developing strategic innovation initiatives across the organization, as well as executive leadership and strategy for innovation and commercialization efforts, including the Orlando Health Foundry program. Oversight and strategy for the Corporate Office of Clinical Research, as well as corporate research strategy and research regulatory compliance across Orlando Health.

Leading efforts across Orlando Health to harness creativity and collaboration to accelerate Innovation through Orlando Health Strategic Innovations, Orlando Health Ventures and the Foundry. We use a collaborative process to assist innovators each step of the way as they define their concept, determine the commercial viability of their concepts, validate the market opportunity, identify product development roadmap or service needs, and develop a plan for growth, including go-to-market strategy and funding needs, and prepare to launch them across Orlando Health and the broader healthcare industry. Orlando Health's innovation efforts meaningfully impact how healthcare is delivered across Orlando Health and beyond.

Driving communications, engagement, content marketing and digital philanthropy strategy for the Orlando Health Foundation & Arnold Palmer Medical Center Foundation. Integrating compelling storytelling with communications vehicles to engage donors, patients, families and the local community. Collaborative major gift fundraising with the broader development team. Leading multi-platform fundraising campaigns and strategy. Development of fundraising and cultivation event creative direction, collateral and digital asset development and post event execution. Focus on developing and maintaining a multifaceted digital platform to create engagement around hospital brands and service lines. Responsibilities include website, social media, blog, video, print, mobile, digital philanthropy and integration with broader organizational marketing campaigns and key messaging.

Oversee strategy development and implementation of digital marketing and digital philanthropy for Arnold Palmer Medical Center. Provide digital marketing strategy, content development strategy and creative direction for the digital platforms that serve Arnold Palmer Hospital for Children, Winnie Palmer Hospital for Women & Babies and the Arnold Palmer Medical Center Foundation. Focus on developing and maintaining a multifaceted digital platform to create engagement around hospital brands and service lines. Responsibilities include website, social media, blog, video, SEO, SEM, mobile, digital philanthropy and integration with traditional mediums.

Design and implement corporate marketing strategy to enhance the Orlando Health brand. Increase and improve the reputation and public awareness of key service lines through campaigns, marketing initiatives and social media. Provide creative leadership, content development and design updates for the corporate website, six hospital websites, corporate social media pages and various campaigns. Provide detailed web analytics reports to measure web traffic rates, visitor counts and segmentation, web traffic sources and keywords. Identify key market and consumer segments to guide development of website strategy and marketing plans.

Delivered exceptional customer service while efficiently and accurately assembling patient records by gathering patient/guarantor demographics, financial information and signatures on appropriate forms. Explained insurance benefits and relevant information to patients and documented insurance authorization and eligibility in registration system, contacting appropriate payers to obtain authorizations when necessary. Followed proper documentation guidelines to ensure the highest level of patient confidentiality. Ensured that each patient account had been properly completed and was ready for billing process. Worked with clinical staff to ensure efficient patient flow through fast-paced Triage unit at Winnie Palmer Hospital. Maintained one of the highest proficiency rates in the department since the start of the position and consistently met quality assurance standards.

Created a proposal for executive leadership outlining the benefits and risks of utilizing social network media to increase employee engagement and enhance the organization’s communication strategy. Contributed research identifying industry precedents, implementation safeguards and methods to integrate social media into current organizational systems. Rotated through key areas of all Orlando Health facilities to gain an intricate understanding of the organization’s business and clinical models. Attended key management and policy meetings and received an extensive understanding of the organization’s revenue management cycle and billing process.

Consulted for organization that rescues and raises orphaned children in sub-saharan Africa, with offices in five countries, an international staff of over 400, and an annual operating budget of $5 million. Guided senior management, including the Country Director, Senior Operations Manager, Finance Director, and department managers in the development of national strategy, organizational procedure and support. Trained the first national manager of organization’s Malawi operations hub, the Njewa Center, to strategically host and utilize international teams in an effort to provide relief to poverty-stricken areas. Strategized to establish business policies and procedures to ensure efficient use of resources as well as sustainability of the organization. Developed a 3-year strategic plan and framework for the organization while empowering the national staff through training and constructive coaching. Enacted human resources policies and procedures, an overall marketing plan for the Njewa Center as well as accounting practices to improve the knowledge level of the staff.

Managed a team of 75 employees at a world-class resort and golf club. Recruited, hired, and trained new employees, creating alignment with company mission, vision and goals through leadership and guidance. Set performance objectives and provided feedback to employees through coaching and quarterly performance review. Assisted in planning and coordinating large-scale corporate golf events.