Michael J. Armenta is a Director of Strategy at TSEG. He possess expertise in social media, social media marketing, crm, market research, account management and 19 more skills. Colleagues describe him as "I had the pleasure of working with Mike on a CRM project that I managed. He is professional, dependable, and a team leader that is always willing to roll up his sleeves and put the needs of the customer ahead of his own. He is confident working with and speaking in front of executive leadership, and is able to convey complicated subject matter to a diverse audience.", "During his position as the social media intern, Michael was a great asset to the team. He played a critical role in supporting our social media listening and response process, helping to uncover conversations about our company brands and identify actionable conversations. Michael also worked on several social marketing research projects, gathering industry insights and data and making recommendations back to the business on our gaps and opportunities. Michael’s strength lies within his creativity; he excelled with projects that utilized his creative muscles. His communication style is humble and genuine, making him a pleasure to work with.", and "It is an honor to provide Michael J. Armenta with a professional recommendation as he prepares to graduate from The University of Texas with an advertising degree. As the Director of Client Management at Mercury Mambo, a Hispanic experiential marketing and sales promotion agency, I had the privilege of meeting Michael during a speaking engagement at UT. Michael was the first student to approach me with an intelligent battery of questions, and was not shy in asking for an internship. I was quickly drawn to his professional demeanor and follow-thru. Michael has now interned with Mercury Mambo for almost a year and I am continually impressed with his ability to always be one step ahead. I say this with complete truth as he is consistently moving, thinking and proactive on every project he contributes to. He is one of the most driven, inquisitive and reliable interns I have had the pleasure of working with. While at Mercury Mambo, Michael has gained a fully integrated marketing view. He supports the account management team with numerous grassroots and field research projects. His skills have been invaluable in conducting industry and category research for 7-Eleven’s Hispanic market extensions. Michael has also been quick to understand the internal traffic process and has a high standard in completing project work orders and meeting reports. I trust that Michael will be a highly respected, creative thinker who will not be afraid of rolling up his sleeves at any agency."