Sr. Marketing Technology Manager
Spearhead end-to-end lifecycle management of marketing technology systems, ensuring seamless integration and optimal functionality.Collaborate with IT and sourcing teams to research, negotiate, and implement new tools while ensuring compliance with data privacy regulations.Lead cross-functional projects, including RFP processes and vendor evaluations, resulting in cost savings and operational efficiency improvements.Optimize processes by designing internal workflows and training marketing teams, improving productivity and system adoption.Manage a contingent workforce acting as Level 1 support for marketing tools, boosting output by 50%.Develop and deliver comprehensive project updates and training materials to ensure stakeholder alignment.Key Accomplishments:• Reduced social listening costs by 20% through multiple vendor consolidation after leading RFP efforts across global teams• Designed and implemented content production workflows to increase our content and asset reuse by 70% across regional teams to decrease our production costs• Trained and managed a small team of contingent workers on social media capabilities, increasing team output by 50%.• Drove the selection and onboarding of a new budget management tool for the CMO in order to give him real-time understanding to where his marketing budget is being spent and how that aligns to purchase orders• Implemented AI-based translation service into our social care workflow to reduce costs by 90%
