Mike Armstrong Email & Phone Number

Santa Clara, California, US

• Spearhead end-to-end lifecycle management of marketing technology systems, ensuring seamless integration and optimal functionality.Collaborate with IT and sourcing teams to research, negotiate, and implement new tools.
• Reduced social listening costs by 20% through multiple vendor consolidation after leading RFP efforts across global teams
• Designed and implemented content production workflows to increase our content and asset reuse by 70% across regional teams to decrease our production costs
• Trained and managed a small team of contingent workers on social media capabilities, increasing team output by 50%.
• Drove the selection and onboarding of a new budget management tool for the CMO in order to give him real-time understanding to where his marketing budget is being spent and how that aligns to purchase orders
• Implemented AI-based translation service into our social care workflow to reduce costs by 90%

Santa Clara, California, US

As a digital marketing manager, lead internal and external resources (including agencies and third parties) to execute on digital marketing strategies supporting multi-million dollar business campaigns such as Centrino and vProMarketing liaison into IT for migration to the new enterprise CMS system (Adobe Experience Manager) defining website information.

Santa Clara, California, US

Developed marketing plans, product positioning, product launches, product management, competitive intelligence, design win support and field training Created and delivered presentations at key sales training conferences Managed product availability, sample plans and conversions and represented marketing requirements within product development teams

Santa Clara, California, US

Managed demand forecasting for a business growing from $200M to $450M using several statistical modeling techniquesImproved 9 month tactical horizon forecast by 20% through development of multiple market models, lowering the thrash in the factories Managed Tier 1 customer account supply/demand balance in order to maximize customer satisfaction while.

Santa Clara, California, US

Created dynamic web-database applications to enable worldwide data access, greatly improving flexibility and eliminating redundancy; design win tool was so well liked, it was modified and implemented in 2 other divisions Developed and maintained content for external developer website while also managing IT Flex Services contracts (Intel Certified Web.