For the last 45 years, I have lived at the intersection of technology, brands, and personal transformation. In 2019, I began my "second mountain" career, putting the bulk of my creative energy into the global diffusion of Gratitude Protocols through the trust network, Gratitude Games, and at a much reduced scale a communications advisory to executives seeking "influence at scale".I am now writing two more book with courses, 1/ GRATITUDE PROTOCOLS: Practical Habits of Solitude, Gratitude and Abiding Love; 2/ WHY DIE A STUPID DEATH?!: Manifesto, how-to guide and online resource library for adults preparing for their own death or adult children of a dying elder.In my "first mountain" career, I’ve had the privilege of working with many of the great Silicon Valley firms in the halcyon days. This included Adobe, Apple, and Seagate as well as larger established firms such as HP, IBM, and SAP. This reflected my work at the legendary advertising and PR firm, Regis McKenna, as well as at Lutat Battey and my own firms, Michael Moon Associates and GISTICS (innovation think tank).I’ve had the the thrill of advising many of the world’s largest brands in the area of transmedia brand strategy and customer-engagement infrastructure. This included Amway, Boeing, Disney, Frank Russell, Gap, Hallmark, Hasbro, Nokia, TeleSonera, Thomson Corp, VF Corp, and Warner Bros. Much of what I learned working with these firms, I summarized in my book, Firebrands: Building Brand Loyalty in the Internet Age and shared through 400 keynote presentations and workshops.I have immersed myself in a variety of personal growth and transformation disciplines. This included EST, Landmark Education, and Neuro Linguistic Programming as well as personal studies with Gregory Bateson, Buckminster Fuller, Steven Feinberg, and Fernando Flores. It also included variety of questing subcultures native to Northern California.It took me 40 years to discover my singular genius. I bring Truth to the Vision of disruptive innovators, insanely great entrepreneurs, and transformational artists. I assist in identifying emergent opportunities and energizing inspired next-action steps towards their greatest fulfillment.