Michael Bernhard Email & Phone Number

Nidau, Bern, Schweiz

Spreitenbach, Aargau, Schweiz

Sound Design - Digital Signage - Scent Marketing - Music & Evakuation Systems - Kids EntertainmentSetup, installation and testing of professional audio and video productsMonitoring and support of digital music players worldwideSupervision of the purchase and sale of fragrance marketing productsas well as professional acoustic products and evacuation systemsSupervision of projects and installationsTechnical support and after sales service

Switzerland

Define, plan, and develop the sales strategy for SwitzerlandConduct market analysis and implement the channel strategyEstablish product and pricing strategiesDevelop and define marketing and sales strategiesCreate corresponding presentations

Zurich, Switzerland

Responsible for the development of the Swiss retail and B2B market for Nokia mobile phones and accessories. Comprehensive sales responsibility for large and small retail accounts.Planning of the Swiss product range, product launches and sell in as well as creating efficient marketing activities.Establish and maintain contacts throughout all the sales and purchase levels.Coordinate and motivate distribution and retail partners

Zürich Area, Switzerland

Responsible for development of parts of the Swiss specialized trade for the Selective Distribution System. Introduce and plan sales of new products and software. Launch of new tools and software to increase sales. Supporting the reseller partners in marketing activities, trainings and store rebuilding.Key successes:Retention of TV market share in 2016 to 2020 in a market environment that has declined by 25% in the specialist trade.Timely opening of the first stores worldwide in the new store layout.

Zurich, Switzerland

Responsible as Account Manager for several large clients for Handsets and Accessories in Switzerland (Operators, Retailers, Distributors, E-channels). Plan marketing and sales activities, launch new Products and steer sell through with own Sales reps.Establish and maintain contacts throughout all the sales and purchase levels.Key successes:Comeback brought about in tough market environment.Retrieved market share from Samsung and Apple leads to Increased market share from 4% to 8%

Zurich, Switzerland

Responsible as Account Manager for several large clients for Handsets and Accessories in Switzerland (Operators, Retailers, Distributors, E-channels).Build up the new Brand, Establish and maintain contacts throughout the sales structure and negotiate new frame agreements and contracts with Operators, Plan marketing and sales activities, launch new Products and steer sell through with own Sales reps.Establish and maintain contacts throughout all the sales and purchase levels.Key successes:30% market share all time high in 2006 = No. 1 at GFK-FiguresWinner of internal word wide Bestseller Awards in 2003 and 2004Successful 360 degree introduction of the Sony Ericsson Walkman cell phone W800 and the photo cell phone K800 Establishment and reorganization of the sales department with new field staff

Munich D / Zurich Ch

Launch Business for Sony DTCE with Mobilephones and Accessories in CH.Build up the Brand and Product within the Telecom Industrie. Setting up and developing contacts to all Resellers and Operators like Swisscom, Orange, Diax / Sunrise and Mobilezone on C Level.Negotiate new frame agreements and contracts with Operators, Plan marketing and sales activities, launch new Products.Establish and maintain contacts throughout all the Sales and purchase levels.Key successes:In September 2001 reach 5% market share with 3 GSM mobile products as "one man" show in SwitzerlandConcluded cooperation agreements with all 3 big network operators as well as with all relevant distributors in Switzerland

Manno / Zurich

Zurich, Switzerland / Trier Germany

Zurich, Switzerland