Essence and Mediacom formally merge in Feb 2023

AKQA Media formally merges with Essence in Feb 2022

Formally merging Switched On with AKQA in July 2020.

• Planning and executing digital marketing strategies for branding, consideration, acquisition and retention objectives. • Running Paid Media campaigns across Adwords, Facebook, LinkedIn, Twitter, Snapchat, YouTube and more.• Managing significant media budgets for Tier 1 clients across several different verticals including wagering, finance, e-commerce, technology, and entertainment.• Responsible for managing and mentoring junior members of the team as well as sharing knowledge within the agency.• Building strong, long-term relationships with key client contacts.• 2017 Employee of the Year winner.

Switched on Media is a digital marketing agency with offices in Sydney, Tallinn and London.We are staffed by the brightest and most talented minds in the industry and take pride in always being at the forefront of digital thinking and technology.We’re focused on working with our clients to develop complete and integrated marketing solutions that will meet your business objectives and deliver results with real value.

• Responsible for generating leads through paid search channels for a rapidly growing life insurance business, taking ownership of Google Adwords and Bing Ads accounts with a combined daily average spend of £10,000.• Hit daily and weekly targets for lead volume and ROI, and adjusting PPC schedules and bids to ensure that targets were met.• Reported on a daily, weekly and monthly basis on spend and sales figures.• Conducted split testing on different landing page and ad text copy in order to improve landing page conversion rates, sales and profitability.• Analysed competitors’ ad text, landing pages and keywords in order to maintain a competitive advantage.

• Created and developed online learning materials for use within the university virtual learning environment (Moodle, previously Blackboard) which improved content, accessibility and usability. Used HTML/CSS along with image editing software.• Liaised with course leaders to create course portals for the virtual learning environment.• Designed, built and maintained the e-learning department’s website to promote the services offered internally to staff.• Trained academics to use various pieces of software to help them to enhance their teaching.• Recorded, edited and produced presentation videos intended for students on placement.• Designed print materials (posters/leaflets) for both instructional and promotional use aimed at staff and students and coordinated their production with in-house printers.

• Established a new role to support business growth through acquisitions and distribution contracts for new brands.• First port of call for the European territory offices for general service queries and solutions.• Designed, maintained and implemented the parts pricing structure which improved efficiency.• Increased the warranty parts fulfilment speed resulting in improved customer service.• Produced a library of customer service standards and processes to streamline internal operations and ensure knowledge transfer.• Developed a reporting framework for senior management to improve tracking and management of KPI’s. • Built strong business relationships with colleagues in the US and Europe to ensure consistency of service and to support the portfolio of 23 brands. • Continued work placement for additional 2 months during which I recruited, trained and supervised my successor.